| 期刊論文| 1. | Hamel, Gary、Prahalad, C. K.(1985)。Do you really have a global strategy?。Harvard Business Review，63(4)，139-148。   | | 2. | Anderson, E.、Weitz, B. A.(1986)。Make-or-buy decisions: vertical integration and marketing productivity。Sloan Management Review，27(3)，3-19。 | | 3. | Monteverde, Kirk、Teece, David J.(1982)。Supplier switching costs and vertical integration in the automobile industry。The Bell Journal of Economics，13(1)，206-213。 | | 4. | Teece, D. J.(1986)。Transaction Cost Economics and the Multinational Enterprise。Journal of Economic Behavior and Organization，7(1)，21-45。 | | 5. | Teece, D. J.(1985)。Multinational Enterprise, Internal Governance and Industrial Organization。American Economic Review，75(2)，233-238。 | | 6. | John, G.(1984)。An empirical investigation of some antecedents of opportunism in marketing channel。Journal of Marketing Research，21，278-289。 | | 7. | Ruekert, Robert W.、Walker, Orville C. Jr.、Roering, Kenneth J. Jr.(1985)。The Organization of Marketing Activities: A Contingency Theory of Structure and Performance。Journal of Marketing，49(1)，13-25。 | | 8. | Anderson, E.(1985)。The salesperson as outside agent or employee: A transaction cost analysis。Marketing Science，4，234-254。 | | 9. | Williamson, O. E.(1981)。The Modem Corporation: Origins, Evolution, Attributes。Journal of Economic Literature，19(4)，1537-1568。 | | 10. | Ghoshal, S.(1987)。Global Strategy: A Organizing Framework。Strategic Management Journal，8，425-440。 | | 11. | Williamson, O. E.(1979)。Transactions Cost Economics: The Governance of Contracting Relations。Journal of Law and Economics，22，233-261。 | | 12. | Dwyer, F. Robert、Oh, Sejo(1988)。A Transaction Cost Perspective on Vertical Contractual Structure and, Interchannel Competitive Strategies。Journal of Marketing，52(2)，21-34。 | | 13. | John, George、Reve, Torger(1982)。Reliability and Validity of Key Informan, Data from Dyadic Relationships in Marketing Channels。Journal of Marketing Research，19，517-524。 | | 14. | Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing，52(1)，20-35。 | 會議論文| 1. | Gencturk, Esra F.、Shimanski, Janette M.(1987)。Global Corporate Strategies and Organization of Global Operations: A Contingency Approach Based on Transaction Cost Analysis。1987 Winter Educators' Conference。American Marketing Association。91-95。 | 圖書| 1. | Rosenbloom, B.(1987)。Marketing Channels: A Management View。New York：The Dryden Press。 | | 2. | Williamson, Oliver E.(1985)。The Economics Institutions of Capitalism。New York, NY：Free Press。 | | 3. | Root, Franklin R.(1987)。Entry Strategies for International Markets。Lexington, Massachusetts：Lexington Books。 | | 4. | Davidson, W. H.(1982)。Global Strategic Management。New York：John Wiley and Sons。 | | 5. | Stern, Louis W.、EI-Ansary, Adel I.(1982)。Marketing Channels。Englewood Cliffs, N.J.：Prentice Hall。 | | 6. | Hennart, Jean-Francois(1982)。A Theory of Multinational Enterprise。Ann Arbor, MI.：University of Michigan Press。 | | 7. | Rugman, Alan M.(1981)。Inside the Multinational: The Economics of Internal Markets。New York：Columbia University Press。 | | 8. | Kay, Neil M.(1983)。The Evolving Firm。London：MacMillan。 | | 9. | Porter, Michael(1980)。Corporate Strategy。New York：The Free Press。 | | 10. | Scott, W. Richard(1961)。Organizations: Rational, Natural and Open systems。Englewood Cliffs, NJ：Prentice-Hall Inc.。 | | 11. | Williamson, Oliver E.(1975)。Markets and Hierarchies: Analysis and Antitrust Implications。New York, NY：Free Press。 | | 12. | Caves, Richard E.(1982)。Multinational Enterprise and Economic Analysis。Cambridge University Press。 | 圖書論文| 1. | Teece, D. J.(1983)。Technological and Organizational Factors in the Theory of Multinational Enterprise。Growth of International Business。London：Allen and Unwin。 | |