| 期刊論文1. | Mullin, B. J.(1980)。Sport management: The nature and utility of the concept。Arena Review,4(3),1-11。 | 圖書1. | Chelladurai, P.(1986)。Sport management: Macroperspectives。London, ON:Sports Dynamics。 | 2. | VanderZwaag, H. J.(1988)。Poilicy development in sport management。Indianapolis. IN:Benchmark Press。 | 3. | Zanger, B. K.、Parks, J. B.(1990)。Sport & Fitness management career strategies and professional content。Champaign. IL:Human Kinetics Books。 | 單篇論文1. | Mullin, B.(1983)。Sport marketing, promotion and public relations,Amherst, Massachusetts:National Sport Management, Inc.。 | |