Th method of electing the president of the United States has been one of the major concerns to the students of American politics. The continuing debates have been centering on the topics of election methods, campaing strategies and some obvious shortcomings resulting from the current election system. This article will focus on the analyses of trends iin American political demography and congressional reapportionment. How do they shift the center of gravity in American can presidential politics and its implicationsin campaign strategies. As a result of energy crises suffered in the decade of 1970, presidential candidates have been focusing their campaign efforts in the Southern states. The tradition of winning northern industrial states in presidential election has been proven ineffective. While the impact of congressional reapportionment will be analyzed thoroughly, this article will not attempt to offer any remedies in the current election system.