:::

詳目顯示

回上一頁
題名:從心所欲而不踰矩? ﹣﹣談廣告道德與社會責任的關係
書刊名:新聞學研究
作者:陳文玲 引用關係
出版日期:1992
卷期:46
頁次:頁51-58
主題關鍵詞:社會責任道德廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:16
期刊論文
1.Pollay, Richard W.(1984)。Twentieth Century Magazine Advertising: Determinants of Informativeness。Written Communication,1,56-77。  new window
2.Rotzoll, Kim B.、Christians, Clifford G.(1980)。Advertising Agency Practitioners' Perceptions of Ethical Decisions。Journalism & Mass Communication Quarterly,57(3),425-431。  new window
圖書
1.Toronto School of Theology(1972)。Truth in Advertising: A Symposium。NY:Harper。  new window
2.McLuhan, Marshall(1951)。The Mechanical Bride。Boston:Beacon。  new window
3.Leiss, William(1976)。The Limits of Satisfaction。Toronto:Univ. of Toronto Press。  new window
4.McLuhan, Marshall、Fiore, Q.(1967)。The Medium is the Message: An Inventory of Effects。NY:Random House。  new window
5.Schrank, Jeffrey(1977)。Snap, Crackle and Popular Taste: The Illusion of Free Choice in America。NY:Delacorte。  new window
6.Barnouw, Erik(1978)。The Sponsor: Noteson a Modern Potentato。NY:Oxford Univ. Press。  new window
7.MacBride, Sean(1980)。Many Voices, One World: Communication and Society, Today and Tomorrow。Unipub (UNESCO)。  new window
8.Fromni, Erich(1976)。To Have or To Be?。NY:Harper。  new window
9.Potter, David M.(1954)。People of plenty。Chicago:University of Chicago Press。  new window
10.Marines, Marya(1964)。But Will it Sell?。NY:Lippincott。  new window
圖書論文
1.Pollay, Richard W.(1984)。The distorted Mirror: Reflections on the unintended consequences of advertising。Advertising in Society。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE