| 期刊論文1. | Pollay, Richard W.(1984)。Twentieth Century Magazine Advertising: Determinants of Informativeness。Written Communication,1,56-77。 | 2. | Rotzoll, Kim B.、Christians, Clifford G.(1980)。Advertising Agency Practitioners' Perceptions of Ethical Decisions。Journalism & Mass Communication Quarterly,57(3),425-431。 | 圖書1. | Toronto School of Theology(1972)。Truth in Advertising: A Symposium。NY:Harper。 | 2. | McLuhan, Marshall(1951)。The Mechanical Bride。Boston:Beacon。 | 3. | Leiss, William(1976)。The Limits of Satisfaction。Toronto:Univ. of Toronto Press。 | 4. | McLuhan, Marshall、Fiore, Q.(1967)。The Medium is the Message: An Inventory of Effects。NY:Random House。 | 5. | Schrank, Jeffrey(1977)。Snap, Crackle and Popular Taste: The Illusion of Free Choice in America。NY:Delacorte。 | 6. | Barnouw, Erik(1978)。The Sponsor: Noteson a Modern Potentato。NY:Oxford Univ. Press。 | 7. | MacBride, Sean(1980)。Many Voices, One World: Communication and Society, Today and Tomorrow。Unipub (UNESCO)。 | 8. | Fromni, Erich(1976)。To Have or To Be?。NY:Harper。 | 9. | Potter, David M.(1954)。People of plenty。Chicago:University of Chicago Press。 | 10. | Marines, Marya(1964)。But Will it Sell?。NY:Lippincott。 | 圖書論文1. | Pollay, Richard W.(1984)。The distorted Mirror: Reflections on the unintended consequences of advertising。Advertising in Society。 | |