行銷經理最重的工作之一，就是訂定產品的價格和決定廣告費用。本文提出一個找出最佳行銷組合的方法，分析人員首先可以找出一個模式，此模式可以充分描述變數彼此之間的關係，模式找出來以後，可以利用模擬方法，找出最佳的行銷策略。

One of the most important tasks facing marketing managers is to choose appropriate levels of pricing and advertising expenditure. This paper proposes a time series simulation method to find the optimal marketing mixes. The analyst’s job is first to find a model which adequately describes the relationships among the pertinent variables (e.g., marketing share) and the marketing mixes. After the model is derived, a simulation approach can be employed to find the optimal strategy.