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圖書| 1. | 余朝權(1991)。現代行銷管理。台北市：五南圖書公司。 延伸查詢 |
| 2. | 楊國樞、文崇一、吳聰賢、李亦園(1990)。社會及行為科學研究法。台北：東華書局。 延伸查詢 |
| 3. | Churchill, Gilbert A. Jr.(1983)。Marketing Research: Methodological Foundations。N. Y.：Dryden Press。 |
| 4. | McNeal, James U.(1987)。Children as Consumers: Insights and Implication。Lexington, Mass：D. C. Heath and Co.。 |
| 5. | Zaltman, Greald、Burgur, Philip C.(1985)。Marketing Research: Fundamentals and Dynamics。New York：Holt, Rinehart & Winston。 |
| 6. | 黃俊英(1987)。行銷研究：管理與技術。台北市：華泰。 延伸查詢 |
| 7. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Dryden Press。 |
| 8. | Schiffman, Leon G.、Kanuk, Leslie Lazar(1983)。Consumer Behavior。Prentice-Hall。 |