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題名:民意理論中的「死硬派」之研究--以「興建核四廠」議題為例
書刊名:新聞學研究
作者:孫秀蕙 引用關係
出版日期:1994
卷期:49
頁次:頁157-190
主題關鍵詞:民意理論興建核四廠
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(2) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:11
  • 點閱點閱:94
     本文以德國民意學者諾爾.紐曼的「沈默螺旋」理論為研究基礎,以「興建核四廠」議題為例,探討民意結構中的「死硬派」人士的溝通行為及其特質。本研究中的236位受訪者(反核組織與環保團體成員)呈現出一種與「沈默螺旋」相左的「投射效果」現象,也就是說,他們認定大多數人與他們意見相同,而不是由民意氣候來形塑他們的意見。這些死硬派人士表達意見的意願程度相當穩定,但似乎會隨著外在情境的公開性而稍有遞減。本研究也發現,人際溝通在表達意願的程度上扮演重要角色,而大眾傳播行為的角色,在公開性較強的表達情境之下才會發揮功能。
     The study investigates the communication behaviors and related qualities of "opinion hardcores" (mainly the members of environmental and anti-nuclear groups) by adopting the theoretical perspective of the Spiral of Silence. According to the empirical findings, a "projection" effect seems to occur among the 236 respondents. That is, most of the opinion with theirs. Although opinion hardcores are quite willing to speak out in different situations, they tend to reserve their opinions as the degree of "publicness" expands. In addition, interpersonal communication plays a significant role in affecting people's willingness to speak out, whereas media use behaviors are effective only when people have to speak to an anonymous public (.e., a "more public"situation).
期刊論文
1.Moscovici, S.、Zavalloni, M.(1969)。The Group as a Polarizer of Attitudes。Journal of Personality and Social Psychology,12(2),125-135。  new window
2.Noelle-Neumann, E.(1989)。Advances in spiral of silence research。Keio Communication Review,10(3),34。  new window
3.Yang, K. S.(1981)。Social orientation and individual modernity among Chinese students in Taiwan。Journal of Social Psychology,113(2),159-170。  new window
4.Pan, Z. D.、Kosicki, G. M.(199305)。Framing analysis : An approach to news discourse。Political Communication,10(1),55-75。  new window
5.McLeod, J. M.、Becker, L. B.、Byrnes, J. E.(1974)。Another look at the agenda setting function of the press。Communication research,1(2),131-166。  new window
6.施信民(1992)。反核火苗將繼續燎原--反核運動的回顧與展望。台灣評論月刊,1992(5月),29-33。  延伸查詢new window
7.Asch, S. E.(1956)。Studies on Independence and Conformity: A Minority of One against the Unanimous Majority。Psychology Monograph,70,9。  new window
8.McCombs, M. E.、Shaw, D. L.(1972)。The Agenda-Setting of Mass Media。Public Opinion Quarterly,36,176-184。  new window
9.Mungy, G.、Papastamou, S.(1982)。Minonity Influence and Psycho-Social Indentity。European Journal of Social Psychology,12,379-394。  new window
10.Noelle-Neumann, E.(1979)。Public Opinion and the Classical Tradition: A Reevaluation。Public Opinion Quarterly,43,143-156。  new window
11.Noelle-Neumann, E.(1977)。Turbulence in the Climate of Opinion: Methodological Applications of the Spiral of Silence Theory。Public Opinion Quarterly,41,143-158。  new window
12.翁秀琪(19900100)。民意與大眾傳播研究的結合--諾爾紐曼和她的沈默的螺旋理論。新聞學研究,42,71-101。new window  延伸查詢new window
13.Glynn, Carroll J.、McLeod, Jack M.(1984)。Public opinion du jour: An examination of the spiral of silence。Public Opinion Quarterly,48(4),731-740。  new window
14.Noelle-Neumann, Elisabeth(1974)。The Spiral of Silence a Theory of Public Opinion。Journal of Communication,24(2),43-51。  new window
會議論文
1.Sun, Shirlwy Hsiu-hui、Salmon, C. T.、Rucinski, D. M.(1989)。Hardcores and other opinion publics。The 1989 meeting of Midwest Association of Public Opinion Research。Chicago, IL。  new window
2.楊國樞、余安邦(1989)。中國人的個人傳統性與現代性:觀念與測量。中國人的心理與行為第一屆科際研討會。台北。  延伸查詢new window
3.McLeod, J. M.、Pan, Z.、Rucinski, D. M.(1988)。Processing News and Advertising: Same Strategies and Same Effects?。The Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication。Portland, OR。  new window
4.Neuwirth, K. J.、Sanchez-Ilundian, C.(1984)。Family Communication Patterns and the Spiral of Silence。The Midwest Association for Public Opinion Research。Chicago, IL。  new window
5.Noelle-Neumann, E.(1989)。Spiral of Silence Theory in Comparative Context。The 39th Annual Conference of the International Communication Association。San Francisco, CA。  new window
學位論文
1.王婷玉(1988)。沈默螺旋論初探(碩士論文)。國立政治大學。  延伸查詢new window
2.王湘茹(1992)。沉默螺旋理論之實證研究以週休二日制為例(碩士論文)。輔仁大學。  延伸查詢new window
3.Sun, H.(1991)。A Test of the Spiral of Silence in Taiwan(學士論文)。The University of Wisconsin at Madison。  new window
圖書
1.Noelle-Neumann, Elisabeth(1984)。The Spiral of Silence。Chicago:The University of Chicago Press。  new window
2.楊國樞、黃曬莉(1986)。大學生人生觀的變遷:二十年後。  延伸查詢new window
3.雷霆、楊國樞(1986)。大學生人生觀的變遷:二十年後。  延伸查詢new window
圖書論文
1.Moscovici, Serge(1985)。Social influence and conformity。The Handbook of Social Psychology。New York:Random House。  new window
2.Noelle-Neumann, E.(1980)。Mass media and social change in developed societies。Mass Communication Review Yearbook。Beverly Hills, Calif:Sage。  new window
3.Noelle-Neumann, E.(1973)。Return to the concept of powerful mass media。Studies of broadcasting: An international annual of broadcasting science。Tokyo:Nippon Hoso Kyokai。  new window
4.Moscovici, S.(1980)。Toward a theory of conversion behavior。Advances in experimental social psychology。New York:Academic Press。  new window
5.Nolle-Neumann, E.(1991)。The theory of public opinion: The concept of the spiral of silence。Communication Yearbook。Newbury Park, C.A.:Sage。  new window
6.Glynn, C. J.、McLeod, J. M.(1985)。Implication of the Spiral of Silence Theory for Communication and Public Opinion Research。Political Communication Yearbook。Carbondale:South Illinois University Press。  new window
7.Moscovicj, S.(1991)。Silent Majorities and Loud Minorities。Communication Yearbook。Newbury Park, CA:Sage。  new window
8.Moscovici, S.、Faucheux, C.(1972)。Social Influence, Conformity Bias and the Study of Active Minorities。Advances in Experimental r Social Psychology。New York:Academic Press。  new window
9.Noelle-Neumannt E.(1985)。The Spiral of Silence: A Resoonse。Political Communication Yearbook。Carbondale:Southern Illinois University Press。  new window
 
 
 
 
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