| 期刊論文1. | Irwin, R. L.、Asimakopoulos, M. K.(1992)。An approach to the evaluation and sponsorship proposals。Sport Marketing Quarterly,1(2),43-51。 | 2. | Brown, S. C.、Sutton, W. A.、Duff, G.(1993)。The event pyramid: An effective management strategy。Sport Marketing Quarterly,2(4),29-35。 | 3. | Kuzma, J. R.、Shanklin, W. L.、McCally, J. F.(1993)。Number One Principle for Sporting Events Seeking Corporate Sponsors: Meet Benefactor's Objectives。Sport Marketing Quarterly,2(3),27-32。 | 4. | Shelton, C.(1991)。Funding strategies for women's sports。Journal of Physical Education, Recreation & Dance,62(3),51-54。 | 5. | Dixon, D.、Stolar(1993)。How an event on foreign soil is setting the trend for the future of big event sponsorship。Sport Marketing Quarterly,2(2),13-16。 | 6. | Turco, D. M.、Navarro, R.(1993)。Assessing the economic impact and financial return on investment of a national sporting event。Sport Marketing Quarterly,2(3),17-23。 | 7. | McCarville, Ronald E.、Copeland, Robert P.(1994)。Understanding sport sponsorship through exchange theory。Journal of Sport Management,8(2),102-114。 | 8. | Asimakopoulos, D. K.(1993)。Sport marketing and sponsoring: The experience of Greece。Sport Marketing Quarterly,2(3),44-48。 | 9. | Wang, P.、Irwin, R. L.(1993)。An assessment of economic impact techniques for small sporting event。Sport Marketing Quarterly,2(3),33-37。 | 10. | Murphy, L.(1986)。The controversy behind event marketing。Sales and Marketing Management,10,54-56。 | 學位論文1. | 林振雄(1992)。國內職棒球團與其企業間互動關係之研究(碩士論文)。東海大學,台中市。 延伸查詢 | 2. | 盧焰章(1993)。臺灣地區大型企業對運動贊助之研究(碩士論文)。國立體育學院。 延伸查詢 | 3. | Copeland, R. P.(1991)。Sport sponsorship in Canada: A study of exchange between corporate sponsors and sport groups(碩士論文)。University of Waterloo,Waterloo, ON。 | 圖書1. | 黃金柱(1992)。體育運動策略性行銷。台北:師大書苑。 延伸查詢 | 2. | Stotlar, David K.(1993)。Successful Sport Marketing。Dubuque, IA:Wm. C. Brown Communications Inc.。 | 3. | 張在山(1991)。非營利事業的策略性行銷。臺北市:國立編譯館。 延伸查詢 | |