近年來，休閒渡假中心的開發與經營日漸受到重視，在民眾追求高品質遊憩的基本要求下，導致旅遊型態的轉變逐漸朝向具有精緻規劃與深度的定點旅遊。本文煙在探討休閒渡假中心的成功經營要素，以為政府輔導業者或業者擬定經營策略之參考。首先探討休閒渡假中心的產業特質及成功關鍵因素的相關理論，再透過深度訪談及問卷調查，以獲取業者對休閒渡假中心經營所重視的因素及滿意程度。最後利用多變量分析方法來萃取休閒渡假中心產業的經營成功關鍵因素，並找出業者類型。經歸納結果成功關鍵因素依序為：行銷因素，人力資源因素，地理與硬體設施因素，市場因素，價格因素及財務管理因素等六項。國內休閒渡假中心類型主要可歸納為：創新型，會員型與傳統型等三種類型。

Recently, the development and management of leisure-resort centers has received increasing attention, and the mode of traveling has gradually changed into more refined and in-depth spot traveling under the primary demand of the general public for high-quality recreation. This paper would attempt to find out the key success factors for management of leisure-resort center. Initially, the study would examine the management and operation of domestic leisure-resort centers industry, then questionnaires and interviews are employed to obtain those highly-regarded factors and satisfaction level in regard to the management of leisure-resort centers by operators. In the end, multivariate analysis method is utilized to extract key success factors for management of leisure-report center industry and find out different modes of operators. Elements which are found: marketing, manpower resource, price, and financial control. And the major types of domestic leisure-resort centers can be classified into three types: fashionable, membership, and traditional mode.