:::

詳目顯示

回上一頁
題名:「公關管理者」或「公關技術人員」﹖--企業公關負責人專業角色類型初探
書刊名:廣告學研究
作者:吳宜蓁 引用關係胡幼偉 引用關係蔡以倫 引用關係
出版日期:1995
卷期:6
頁次:頁181-199
主題關鍵詞:公關管理者公關技術人員專業角色
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:36
期刊論文
1.Broom, G. M.、Dozier, D. M.(1986)。Advancement for Public Relations role model。Public Relations Review,12,37-56。  new window
2.Broom, G. M.(1982)。A comparison of sex role in public relations。Public Relations Review,8,17-22。  new window
3.Coutu, Walter(1951)。Role-Playing vs. Role-Taking: An Appeal for Clarification。American Sociological Review,16(2),180-187。  new window
4.DeRosa, D.、Wilcox, D. L.(1989)。Gaps are narrowing between female and male students。Public Relations Review,15(1),80-90。  new window
5.Dozier, D.(1988)。Breaking public relations' glass ceiling。Public Relations Review,14,6-13。  new window
6.Scrimger, J.(1985)。Profile; Women in Canadian public relations。Public Relations Review,11(1),38-47。  new window
7.Selnow, G. W.、Wilson, S.(1985)。Sex roles and job satisfaction in public relations。Public Relations Review,11(4),38-47。  new window
8.Theus, K. T.(1985)。Gender shifts in Journalism and public relations。Public Relations Review,10(1),42-50。  new window
9.Toth, E. L.、Cline, C. G.(1991)。Public Relations Practitioner attitudes toward gender issues: A benchmark study。Public Relations Review,17(2),161-174。  new window
10.Toth, E. L.、Grunig, L. A.(1993)。The missing story of women in public relations。Journal of Public Relations Research,5,153-175。  new window
11.Broom, G. M.、Smith, G. D.(1979)。Testing the practitioner's impact on clients。Public Relations Review,5(3),47-59。  new window
會議論文
1.Broom, G. M.、Smith, G. D.(1978)。Toward an understanding of public relations roles: An empirical test of five role models, impact on clients。The Public Relations Division, Association for Education in Journalism。Seattle, WA。  new window
2.Dozier, D. M.(1983)。Toward a reconciliation of role conflict in public relation research。The Western Communications Educators Conference。  new window
3.Fullerton, Calif、Dozier, D. M.(1981)。The diffusion of evaluation methods among Public Relations Practitioners。The Public Relations Division of the Association for Education in Journalism。East Lansing, Mich。  new window
4.Ferguson, M. A.(1979)。Some empirically-generated public relations roles and association with decriptive variables。The Public Relations Division, Association for Education in Journalism。Houston, Taxas。  new window
5.Hon, L. C.、Grunig, L. A.、Dozier, D. M.(1992)。Women in public relations: Problems and Opportunities。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
學位論文
1.邱金蘭(1988)。我國主要企業公共關係負責人角色認知與新聞界接觸關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
2.陳珮晃(1992)。臺灣地區公關人員目標管理概念與行為之研究(碩士論文)。輔仁大學。  延伸查詢new window
圖書
1.中華徵信所(1992)。中華民國企業排名。台北:中華徵信所。  延伸查詢new window
2.Dressier, D.(1969)。Sociology: The Study of Human Interaction。New York:Alfred A. Knopf。  new window
3.Gross, N.、Mason, W.、McEachern, A. W.(1958)。Explorations in the Role Analysis。New York:Wiley。  new window
4.Biddle, B. J.、Thomas, E. J.(1966)。Role theory: Concepts and research。New York:John Wiley & Sons Inc.。  new window
5.Gruning, J. E.、Hunt, T.(1984)。Managing public relations。New York:Holt Rinehart & Winston。  new window
6.Kim, J. O.、Mueller, C. W.(1978)。Factor Analysis: Statistical Methods and Practical Issues。Sage Publications。  new window
圖書論文
1.Dozier, D. M.(1992)。The organizational roles of communications and public relations practitioners。Excellence in public relations and communication management。Hillsdale, NJ:Lawrence Erlbaum Associate, Inc.。  new window
2.Piekos, J. M.、Einsiedel, E. F.(1990)。Roles and program evaluation techniques among Canadian public relations practitioners。Public Relations Research Annual。Hillsdale, NJ:Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE