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題名：新產品開發活動完整程度對新產品開發績效影響--臺灣汽車零組件業之實證研究
書刊名：東海學報
作者：鍾國貴 引用關係／伍家德 引用關係
出版日期：1995
卷期：36:4(管理學院)
頁次：頁37-53
主題關鍵詞：新產品開發程序；新產品開發活動完整程度；新產品開發績效；資訊處理；不確定性降低；New product development process；Completeness of new product development activities；New product development performance；Information processing；Uncertainty reduction
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(2) 專書(0) 專書論文(0)
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  • 共同引用共同引用:5
  • 點閱點閱:32
　　　　　雖然新產品對企業營業額、利潤及競爭優勢的貢獻很重要，但相對上，新產品的失 敗率也相當高，因此，新產品開發的研究也引起相當廣泛的注意，並從各個層面去探討。本 研究探討新產品開發活動完整程度與新產品開發績效間的關係，並以臺灣區汽車零組件業為 調查研究對象，總共發出278份問卷，回收有效問卷122份。研究發現，新產品開發績效佳的 廠商對新產品開發活動執行得較完整，且強調產品規劃、產品設計的活動。因此，本研究建 議廠商應落實新產品開發活動的執行，特別是產品規劃、產品設計的活動，以期提高新產品 開發的績效，進而強化公司的競爭優勢。
　　　　　New products have been contributing greatly to firm's revenue, profits and competitive advantage. Yet new product's failure rate is relatively high. Hence, researchers have paid attention to the new product development process from every facet. This research empirically studyed the impact of the completeness of the new product development activities on the product development performance. 278 questionnaires were mailed to Auto-Parts members of Taiwan Transportation Vehicle Manufacturers' Associate, among the returned, 122 were effective. The research finds that firms gain better new product development performance performed new product development activities more completely than the worse ones. These outperformed firms emphasized on the product plaming, product design activities. The research suggests that firms perform profficiently and completely the new product development activities to gain better new product development performance and to enhance their competitive advantage.
期刊論文
1.Clark, K. B.(1985)。The interaction of design hierarchies and market concepts in technological evolution。Research Policy，14(5)，235-251。  new window
2.Cooper, R. G.(1984)。New product strategies: What distinguishes the top performers。Journal of Product Innovation Management，1(3)，151-164。  new window
3.Black, C. D.、Baker, M. J.(1987)。Success through design。Design Studies，8(4)，207-216。  new window
4.Beheshiti, R.(1993)。Design decisions and uncertainty。Design Studies，14(1)，85-93。  new window
5.Dwyer, L. D.、Mellor, R.(1991)。New product process activities and project outcomes。R&D Management，21(2)，31-52。  new window
6.Crawford, C. M.(1992)。The Hidden Costs of Accelerated Product Development。Journal of Product Innovation Management，9，188-199。  new window
7.Edgett, S.(1992)。Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD。Journal of Product Innovation Management，9，3-10。  new window
8.Mowery, D. C.(1983)。Economic Theory and Government Technology Policy。Policy Science，16(1)，27-43。  new window
9.Zirger, B. J.、Maidique, M. A.(1990)。A Model of new product development: an empirical test。Management Science，36(7)，867-883。  new window
10.Takeuchi, H.、Nonaka, I.(1986)。The New New Product Development Game。Harvard Business Review，64(1)，137-146。  new window
11.賴士葆、林明杰(19890700)。研究發展與製造兩部門互動之研究。管理評論，203-218。new window  延伸查詢new window
12.Bergen, S. A.(1982)。The R & D/Production Interface: United Kindom & West Germany Practices and Achievements in the Scientific Instrument Industry。R&D Management，12(1)，21-25。  new window
13.Calantone, R. J.、Di Benedetto, C. A.(1988)。An Integrative Model of the New Product Development Process-An Empirical Validation。Journal of Product Innovation Management，5(3)，201-215。  new window
14.Clark, K.、Chew, W. B.、Fujimoto, T.(1987)。Product Development in the World Auto Industry。Brookings Papers on Economic Activities，18(3)，729-771。  new window
15.Cooper, R. G.、More, R. A.(1979)。Modular Risk Management: An Applied Example。R & D Management，9(2)，93-99。  new window
16.Cooper, R. G.(1983)。The New Product Process: An Empirical Based Classification Scheme。R&D Management，13(1)，1-13。  new window
17.Cooper, R. G.(1983)。A Process Model for Industrial New Product Development。IEEE Transactions on Engineering Management，30(1)，2-11。  new window
18.Cooper, R. G.(1988)。Predevelopment Activities Determine New Product Success。Industrial Marketing Management，17(3)，237-247。  new window
19.Cooper , R. G.、Kleinschmidt, E. J.(1991)。New Product Process at Leading Industrial Firms。Industrial Marketing Journal，20，137-147。  new window
20.Davis, J. S.(1988)。New product success & failure: Three case studies。Industrial Marketing Management，17(2)，103-109。  new window
21.Dean, J. W. Jr.、Susman, G. I.(1989)。Organizing for Manufacturable Design。Harvard Business Review，4-8。  new window
22.Gaynor, G. H.(1993)。Exploiting Product Cycle Time。EMR，30-43。  new window
23.Hise, R. T.、O'Neal, L. A.、Parasuraman, A.、McNeal, J. U.(1989)。The effect of product design activities on commercial success levels of new industrial products。Journal of Product Innovation Management，6(1)，43-50。  new window
24.Sbragia, R.(1984)。Clarity of Manager Roles and Performance of R&D Multidisciplinary Projects in Matrix Structures。R&D Management，14(2)，113-126。  new window
25.Stoll, H. W.(1988)。Design for Manufacture。Manufacturing Engineering，67-73。  new window
26.Wheelwright, S. C.、Clark, Kim B.(1992)。Competing Through Development Capability in a Manufacturing-Based Organization。Business Horizons，35(4)，29-43。  new window
27.Wind, Y.、Mahajan, V.(1988)。New Product Development Process: A Perspective for Reexamination。Journal of Product Innovation Management，5(4)，304-310。  new window
28.Cooper, R. G.、Kleinschmidt, E. J.(1986)。An investigation into the new product process: Steps, deficiencies, and impact。Journal of Product Innovation Management，3(2)，71-85。  new window
29.Hopkins, D. S.(1981)。New product winners and losers。Research Management，12，12-17。  new window
30.Cooper, R. G.(1979)。The Dimensions of Industrial New Product Success and Failure。Journal of Marketing，43(3)，93-103。  new window
圖書
1.Booz, Allen and Hamilton(1982)。New Product Management for the 1980's。New York：Booz, Allen and Hamilton, Inc.。  new window
2.Hollins, B.、Stuart, P.(1990)。Success Product Design。London：Butlerworth。  new window
3.Susman, G. I.(1992)。Integrating Design and Manufacturing for Competitive Advantage。New York：Oxford University Press。  new window
4.Wheelwright, S. C.、Clark, K. B.(1992)。Revolutionizing Product Development。New York：Free Press。  new window
5.劉水深、賴士葆、吳思華(1986)。我國現行研究發展制度對企業研究發展活動影響之研究。行政院科技顧問組。  延伸查詢new window
6.Clark, K. B.、Wheelwright, S. C.(1993)。Managing New Product and Process Development。New York：Free Press。  new window
7.Galbraith, J. R.(1975)。Designing Complex Organization。Reading, Massachusetts：Addison-Wesley Publishing Company, Inc.。  new window
8.Mowery, D. C.、Rosenberg, N. P.(1989)。Technology and the Pursuit of Economic Growth。Cambridge University Press。  new window
9.Clark, K. B.、Fujimoto, T.(1991)。Product development performance。Boston, MA：Harvard Business School Press。  new window
10.Hass, R. W.(1989)。Industrial Marketing Management: Texts and Cases。Boston：PWS-KINT Publishing Company。  new window
11.須滕文德(1991)。21世紀研究開發策略和管理。臺北：中國生產力中心。  延伸查詢new window
12.賴士葆(1990)。研究發展/行銷/製造三部門互動與新產品開發績效相關之研究。臺北：華泰書局。  延伸查詢new window
13.Booz, Allen、Hamilton(1968)。Management of New Products。New York：Booz, Allen and Hamilton Inc。  new window
14.Womack, J. P.(1990)。The Machine that Changed the World。New York：Rawson-MacMillan。  new window
15.Galbraith, Jay R.(1977)。Organization Design。Addison-Wesley。  new window
圖書論文
1.Clark, K.、Fujimoto, T.(1989)。Overlapping Problem Solving in Product Development。Managing International Manufacturings。North-Holland：Elsevier Science Publisher。  new window
 
 
 
 
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