| 期刊論文| 1. | Belk, R. W.(1987)。Material values in the comics。J. of Consumer Res，14，26-42。   | | 2. | Carroll, M.(1968)。'Junk' collections among mentally retarded patients。Am. J. of Mental Deficiency，73(2)，308-314。 | | 3. | Furby, L.、Wilke, M.(1982)。Some characteristics of infants preferred toys。J. of Genetic Psychol.，140，207-219。 | | 4. | Gutman, J.(1982)。A mean-end chain model base on consumer categorization processes。J. of Marketing，46，60-72。 | | 5. | Hair, J. F.、Anderson, R. E.(1972)。Culture, acculturation and consumer behavior: an empirical study。Combined Proceedings of the American Marketing Association，34，423-428。 | | 6. | Hansen, W. B.、Altman, I.(1976)。Decorating personal places: a descriptive analysis。Environ and Behavior，8，491-504。 | | 7. | Passman, R. H.(1976)。Arousal reducing properties of attachment objects: testing the fundamental limits of security blanket relative to the mother。Dev. Psychol.，12(5)，468-469。 | | 8. | Passman, R. H.、Adams, R. E.(1981)。Preferences for mothers and security blankets and their effectiveness as reinforcers for young children's behavior。J. of Child Psychol. and Psychiatry，23(3)，223-236。 | | 9. | Passman, R. H.、Halonen, J. S.(1979)。A developmental survey of young children's attachments to inanimate objects。J. of Genetic Psychol.，134，165-178。 | | 10. | Passman, R. H.、Longeway, K. P.(1982)。The role of vision in material attachment: giving 2-year-old a photograph of their mothers during separation。Dev. Psychol.，18(4)，530-533。 | | 11. | Pollay, W.(1987)。On the Value of Reflections of the Values in the Distorted Mirror。J. of Marketing，51，104-110。 | | 12. | Sexton, D. E.、Haberman, P.(1974)。Women in magazine advertisement。J. of Advertising Res.，14，41-46。 | | 13. | Tse, D. K.、Belk, R. W.、Zhou, N.(1989)。Becoming a consumer sociality: a longitudinal and cross-culture content analysis of print ads form Hong Kong, the people's Republic of China, and Taiwan。J. of Consumer Res.，15，457-472。 | | 14. | Belk, Russell W.(1985)。Materialism: Trait Aspects of Living in the Material World。Journal of Consumer Research，12(3)，265-280。 | | 15. | Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research，15(2)，139-168。 | 會議論文| 1. | Belk, R. W.、Bryce, W.、Pollay, R. W.(1985)。Advertising themes and cultural values: a comparison of U.S. and Japanese advertising。The Inaugural Meeting of the Southeast Asia Region, Academy of International Business。Hong Kong：Academy of InternationalBusiness。11-20。 | 圖書| 1. | 行政院經建會(1992)。Taiwan Statistical Data Book。台北市：行政院經建會。 延伸查詢 | | 2. | 伍啟元(1991)。美國世紀。台北市：台灣商務印書館。 延伸查詢 | | 3. | 李仁芳、洪子豪(1992)。企業概論。台北市：華泰出版社。 延伸查詢 | | 4. | 林鐘雄(1993)。台灣經濟發展四十年。台北市：自立晚報。 延伸查詢 | | 5. | 林敏生(1987)。迎向新階層消費時代。台北市：書城。 延伸查詢 | | 6. | 陸楫(1936)。堂雜著摘抄。 延伸查詢 | | 7. | 陳煥明(1991)。認識美國。台北市：正中。 延伸查詢 | | 8. | 彭懷恩(1992)。台灣政治變遷四十年。台北：自立晚報。 延伸查詢 | | 9. | 顧公燮(1917)。消夏閒記摘抄。 延伸查詢 | | 10. | Assel, H.(1995)。Consumer Behavior and Marketing Action。Cincinnati：South-Western College Publishing。 | | 11. | Braudel, F.(1973)。Capitalism and Material Life 1400-1800。NY：Harper & Row。 | | 12. | Goffman, E.(1961)。Asylums。NY：Anchor。 | | 13. | Heilbroner, R. L.(1956)。The Quest for Wealth: A study of Acquisitive Man。NY：Simon and Schuster。 | | 14. | Johnson, R. A.、Wichern, D. W.(1988)。Applied Multivariate Statistical Analysis。N.J.：Prentice Hall。 | | 15. | Leiss W.、Kline, S.、Jhallly, S.(1986)。Social Communication in Advertising: Person, Products and Images of Well-being。Toronto：Methuen Press。 | | 16. | McCracken, G.(1988)。Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities。Bloomington, IN：Indiana University Press。 | | 17. | McKendrick, N.、Brewer, J.、Plumb, J. H.(1982)。The Birth of a Consumer Society: The commercialization of Eighteenth Century。London：Europa Publication Limited。 | | 18. | Mukerji, C.(1983)。From Graver Images: Patterns of Modern Materialism。NY：Columbia University Press。 | | 19. | Campbell, Colin(1987)。The Romantic Ethic and the Spirit of Modern Consumerism。Basil Blackwell Inc.。 | | 20. | Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。 | 圖書論文| 1. | 葉啟政(1993)。當前臺灣社會重利愛財之取向解析。中國人的價值觀--社會科學觀。 延伸查詢 | | 2. | 劉翠溶(1993)。中國人的財富觀念。中國人的價值觀--社會科學觀點。 延伸查詢 | | 3. | Lears, T. J. J.(1983)。From salvation to self-realization: advertising and the therapeutic roots of the consumer culture 1880-1930。The Culture of Consumption: Critical Essays in American History 1880-1980。NY：Pantheon Books。 | | 4. | Pollay, R. W.(1983)。Measuring the cultural values manifest in advertising。U. of Michigan Graduate School of Business Division of Res。 | |