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題名:年輕消費族群消費資訊傳散者之研究--電視廣告資訊尋求模式
書刊名:廣告學研究
作者:蔡美瑛 引用關係
作者(外文):Tsai, Mavis
出版日期:1996
卷期:8
頁次:頁67-102
主題關鍵詞:年輕消費族群消費資訊傳散電視廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:293
  • 點閱點閱:22
期刊論文
1.Goldsmith, R. E.(1984)。Personality characteristics associated with adaption-innovation。The Journal of Psychology,117(2),159-165。  new window
2.Price, L.、Feick, L.、Higie, R.(1987)。Information Sensitive Consumers and Market Information。Journal of Consumer Affairs,21(2),328-341。  new window
3.Moschis, G. P.、Moore, R. L.(1982)。A Longitudinal Study of Television Advertising Effects。Journal of Consumer Research,9,279-286。  new window
4.Moschis, George P.、Moore, Roy L.(1979)。Decision Making Among the Young: A Socialization Perspective。Journal of Consumer Research,6,101-112。  new window
5.Moschis, G. P.、Churchill, G. A.(1978)。Consumer socialization: A theoretical and empirical analysis。Journal of Marketing Research,15,599-609。  new window
6.Selnes, F.、Troye, S. V.(1989)。Buying expertise, information search, and problem solving。Journal of Economic Psychology,10(3),411-428。  new window
7.吳素倩(19900000)。四年來臺北市青少年生活意識變遷之實證分析。輔仁學誌. 法管理學院之部,22,161-184。  延伸查詢new window
8.Churchill, G. A.、Moschis, G. P.(1979)。Television and Interpersonal Influence on Adolescent Consumer Learning。Journal of Consumer Research,6(1),23-35。  new window
9.Foxall, G.、Bhate, S.(1993)。Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of 'Healthy' Food Brands。European Journal of Marketing,27(2),5-16。  new window
10.Foxall, G.、Bhate, S.(1993)。Cognitive Style and Use-Innovativeness for Applications Software in Home Computing: Implications for New Product Strategy。Technovation,13(5),311-323。  new window
11.Foxall, G.、Bhate, S.(1991)。Cognitive Style, Personal Involvement and Situation as Determinants of Computer Use。Technovation,11(3),183-199。  new window
12.Foxall, G.、Bhate, S.(1991)。Psychology of Computer Use: Extent of Computer Use: Relationships With Adaptive-Innovative Cognitive Style and Personal Involvement in Computing。Perceptual and Motor Skills,72,195-202。  new window
13.Keller, R. T.、Holland, W. E.(1978)。Individual Characteristics of Innovativeness and Communication in Research and Development Organizations。Journal of Applied Psychology,63(6),759-762。  new window
14.Prokhorov, A. V.、Perry, C. L.、Kelder, S. H.、Klepp, K.(1993)。Lifestyle Values of Adolescents Results from Minnesota Heart Health Youth Program。Adolescvence,28(111),637-647。  new window
15.Shcth, J. N.(1971)。Word-of-Mouth in Low-Risk Innovations。Journal of Advitising Research,11(3),15-18。  new window
16.d'Astous, A.、Maltais, J.、Roberge, C.(1990)。Compulsive buying tendencies of adolescent consumer。Advances in Consumer Research,17,306-312。  new window
17.夏心華(19940800)。我像誰,就是誰。突破雜誌,109=181,84+86+88。  延伸查詢new window
18.Avery, R. K.(1979)。Adolescents' Use of the Mass Media。American Behavioral Science,23,53-70。  new window
19.Belch, G. E.(1982)。The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance。Journal of Consumer Research,9(1),56-65。  new window
20.Cutright, P. S.(1990)。Prediction Adaption-Innovation Style: Selected Demographic Characteristics and The Kirton Inventory。Perceptual and Motor Skills,70,173-174。  new window
21.Feick, L. F.、Price, L. L.(1987)。The Market Maven: A Diffuser of Marketplace Information。Journal of Marketing,51(1),83-97。  new window
22.Kirton, M.(1989)。Cognitive style and alcoholics: a comment on Robertson, et al。Psychological Reports,65,456-458。  new window
23.Myers, E.(1985)。Phenomenological Analysis of the Importance of Special Possessions: An Exploratory Study。Advances in Consumer Research,12,560-565。  new window
24.Mittal, Banwari、Lee, M. S.(1989)。A Causal Model of Consumer Involvement。Journal of Economic Psychology,10(3),363-389。  new window
25.Price, L. L.、Ridgway, N. M.(1983)。Development of a Scale to Measure Use Innovativeness。Advances in Consumer Research,10,679-684。  new window
26.Richins, M. L.(1987)。Media, Materialism, and Human Happiness。Advances in Consumer Research,14,352-356。  new window
27.Venkatraman, M. P.(1991)。The Impact of Innovativeness and Innovation Type on Adoption。Journal of Retailing,67(1),51-67。  new window
28.Thomas, G. P.(1992)。The Influence of Processing Conversational Information of Inference, Argument Elaboration, and Memory。Journal of Consumer Research,19,83-92。  new window
29.Stein, M. I.(1990)。Comments on Clapp and de Ciantis' Study of Cognitive Style (Kirton Adaption-Innovation Inventory) in Large Organizations。Psychological Reports,66,292-294。  new window
30.Ward, S.、Wackman, D.(1972)。Children's Purchase Influence Attempts and Parental Yielding。Journal of Marketing Research,9,316-319。  new window
31.Tseng, Wen-Shing、Ebata, Keisuke、Miguchi, M. D.、Egawa, M.、McLaughlin, D. G.(1990)。Transethnic Adoption and Personality Traits: A Lesson From Japanese Orphans Returned From China to Japan。American Journal of Psychology,147(3),330-335。  new window
32.邱莉玲(19900700)。我喜歡我就要--青少年的消費主張。現代管理雜誌,160,80-82。  延伸查詢new window
33.Berger, I. E.、Mitchell, A. A.(1989)。The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship。Journal of Consumer Research,16(3),269-279。  new window
34.Carlson, R.、Levy, N.(1973)。Studies of Judging Typology: Memory, Social Perception, and Social Action。Journal of Personality,41(4),559-576。  new window
35.Cameron, G. T.(1994)。Spreading Activation and Involvement: An Experimental Test of A Cognitive Model of Involvement。Journalism Quarterly,70(4),854-867。  new window
36.Clapp, R. G.(1993)。Stability of Cognitive Style in Adults and Some Implications, A Longitudinal Style of The Kirton Adaption-Innovation Inventory。Psychological Reports,73,1235-1245。  new window
37.Feick, L. F.、Price, L. L.(1985)。The Market Maven: Best Prospect for Targeting Marketing Communications。Managing,10-14。  new window
38.Fitzpatrick, M. A.(1993)。Communication and the New World of Relationships。Journal of Communication,43(3),119-126。  new window
39.Foxall, G. R.、Payne, A. F.、Walters, D. A.(1992)。Adaptive-Innovative Cognitive Style of Australian Managers。Australian Psychologist,27(2),118-122。  new window
40.Gecas, V.、Seff, M. A.(1990)。Families and adolescents: A review of the 1980s。Journal of Marriage and the Family,52(4),941-958。  new window
41.Haywood, K. M.(1989)。Managing Word of Mouth Communications。Journal of Services Marketing,3(2),55-67。  new window
42.Kirton, M.、Bailey, A.、Glendinning, W.(1992)。Adaptors and Innovators: Preference for Educational Procedures。The Journal of Psychology,125(4),445-455。  new window
43.Kirton, M.(1980)。Adaptors and Innovators in Organizations。Human Relations,33(4),213-224。  new window
44.Kirton, M.(1984)。Adaptors and Innovators--Why New Initiatives Get Blocked。Long Range Planning,17(2),137-143。  new window
45.Murdock, M. C.、Isaksen, S. G.、Lauer, K. J.(1993)。Creativity Training and The Stability and Internal Consistency of The Kirton Adaption-Innovation Inventory。Psychological Reports,72,1123-1130。  new window
46.Park, C. W.、Mothersbaugh, D. L.、Feick, L.(1994)。Consumer Knowledge Assessment。Journal of Consumer Research,21(1),71-82。  new window
47.Pinto, A.、Francis, G.(1993)。Cognitive Correlates of Depressive Symptoms in Hospitalized Adolescents。Adolescence,28(111),661-672。  new window
48.Woodward, J. C.、Kalyan-Masih, V.(1990)。Loneliness, Coping Strategies and Cognitive Styles of the Gifted Rural Adolescent。Adolescence,25(100),977-988。  new window
49.Venkatraman, M. P.、Price, L. L.(1990)。Differentiating Between Cognitive and Sensory Innovativeness: Concepts, Measurement, and Implica-ions。Journal of Business Research,20(4),293-315。  new window
50.郭貞(19900100)。The Learning of Consumer Knowledge and Consumer Skills in the Chinese Youths--An Integrated Model。新聞學研究,42,187-210。new window  new window
51.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing,49(1),72-82。  new window
52.Kapferer, Jean-Noel、Laurent, Gilles(1985)。Consumer involvement profiles: a new practical approach to consumer involvement。Journal of Advertising Research,25(6),48-56。  new window
53.Kirton, Michael J.(1976)。Adaptors and innovators: A description and measure。Journal of Applied Psychology,61(5),622-629。  new window
會議論文
1.Kuo, J.(1990)。Buying for Name Brand, Social Approval or Fashion: A Social Learning Approach。Seminar, Department of Communication。National Chengchi University。  new window
2.Jensen, H. H.、Kesavan, T.(1991)。Incorporating Consumer Attitudes and Health Awareness in Demand Analysis: The Case of Calcium Advertising on Dairy Product Demand。American Council on Consumer Interests, 37th Annual Conference,279-283。  new window
3.Schuchardt, J.、Danes, S.、Swanson, J.、Westbrook, E. M.(1991)。Financial Management Literacy for American Youth。American Council on Consumer Interests, 37th Annual Conference,277-278。  new window
4.Moore, R. L.、Moschis, G. P.、Stephens, L. F.(1975)。An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer Socialization。the International Communication Association Conference。Chicago。  new window
研究報告
1.鍾蔚文、汪琪、沈清松(1989)。台灣地區資訊化歷程與文化變遷之研究 (計畫編號:NSC 76-0301-II-004-11)。台北。  延伸查詢new window
2.汪琪、鍾蔚文、漆敬堯(1991)。文化價值與資訊行為研究。台北。  延伸查詢new window
3.(1991)。調查統計資訊季刊。台北:行政院主計處。  延伸查詢new window
學位論文
1.蔡美瑛(1992)。青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究(碩士論文)。政治大學,台北。  延伸查詢new window
2.Kuo, J.(1986)。The Acquisition of Consumer Style and Orientation in Adolescents: An Eclectic Approach(博士論文)。University of Michigan。  new window
圖書
1.McQuail, D.(1994)。Mass Communication Theory。London:Thousand Oaks, Ca:Sage。  new window
2.Moschis, G. P.(1987)。Consumer Socialization: A Life-Cycle Perspective。Lexington Books。  new window
3.Stanley, R. H.、林隆儀、許錫麟(1991)。促銷戰略與管理。台北:清華管理科學圖書中心。  延伸查詢new window
4.Berry, J. W.(1976)。Human Ecology and Cognitive Style。New York:John Wiley & Sons。  new window
5.Conger, J. J.(1991)。Adolescence and Youth。New York:HarperCollins Publishers。  new window
6.Hashway, R. M.、Duke, L. I.(1992)。Cognitive Styles: A Primer to the Literature。New York:The Edwin Mellen Press。  new window
7.Wattenbery, William W.(1973)。The Adolescent Years。Harcourt Brace Jovanovich, Inc.。  new window
8.McQuail, D.、Windahl, S.(1981)。Communication Models。New York:Longman Inc.。  new window
9.行政院主計處(1991)。中華民國.台灣地區時間運用調查報告。台北:行政院主計處。  延伸查詢new window
10.Dacey, J. S.(1986)。Adolescents Today。Gienview, Illinois:Scott, Foresman and Company。  new window
11.Forisha-Kovach, B.(1983)。The Experience of Adolescence。Glenview, Illinois:Scott, Foresman and Company。  new window
12.張春興(1992)。張氏心理學辭典。台北:東華書局。  延伸查詢new window
13.鍾聖校(1992)。認知心理學。台北:心理出版社。  延伸查詢new window
14.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。  new window
15.Rokeach, M.(1968)。Beliefs, Attitudes and Values。San Francisco:Jossey-Bass。  new window
16.Steinberg, L.(1993)。Adolescence。New York, NY:McGraw-Hill, Inc.。  new window
17.Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。  new window
18.Rogers, Everett M.(1983)。Diffusion of Innovation。New York:Free Press。  new window
19.鄭昭明(1993)。認知心理學:理論與實踐。桂冠圖書股份有限公司。new window  延伸查詢new window
圖書論文
1.Batra, R.、Ray, M. L.(1985)。How Advertising Works at Contact。Psychological Process and Advertising Effects: Theory, Research, and Applications。Hillsdale, NJ:Erlbaum。  new window
2.Foxall, G. R.(1988)。Consumer Innovativeness: Novelty-seeking, Creativity, and Cognitive Style。Research in Consumer Behavior。Greenwich, CT:JAI Press。  new window
3.Park, C. W.、Mittal, B.(1985)。A Theory of Involvement in Consumer Behavior: Problems and Issues。Research in Consumer Behavior。Greenwich, CT:JAI Press。  new window
 
 
 
 
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