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題名：年輕消費族群消費資訊傳散者之研究--電視廣告資訊尋求模式
書刊名：廣告學研究
作者：蔡美瑛 引用關係
作者(外文)：Tsai, Mavis
出版日期：1996
卷期：8
頁次：頁67-102
主題關鍵詞：年輕消費族群；消費資訊傳散；電視廣告
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:293
  • 點閱點閱:23
期刊論文
1.Goldsmith, R. E.(1984)。Personality characteristics associated with adaption-innovation。The Journal of Psychology，117(2)，159-165。  new window
2.Price, L.、Feick, L.、Higie, R.(1987)。Information Sensitive Consumers and Market Information。Journal of Consumer Affairs，21(2)，328-341。  new window
3.Moschis, G. P.、Moore, R. L.(1982)。A Longitudinal Study of Television Advertising Effects。Journal of Consumer Research，9，279-286。  new window
4.Moschis, George P.、Moore, Roy L.(1979)。Decision Making Among the Young: A Socialization Perspective。Journal of Consumer Research，6，101-112。  new window
5.Moschis, G. P.、Churchill, G. A.(1978)。Consumer socialization: A theoretical and empirical analysis。Journal of Marketing Research，15，599-609。  new window
6.Selnes, F.、Troye, S. V.(1989)。Buying expertise, information search, and problem solving。Journal of Economic Psychology，10(3)，411-428。  new window
7.吳素倩(19900000)。四年來臺北市青少年生活意識變遷之實證分析。輔仁學誌. 法管理學院之部，22，161-184。  延伸查詢new window
8.Churchill, G. A.、Moschis, G. P.(1979)。Television and Interpersonal Influence on Adolescent Consumer Learning。Journal of Consumer Research，6(1)，23-35。  new window
9.Foxall, G.、Bhate, S.(1993)。Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of 'Healthy' Food Brands。European Journal of Marketing，27(2)，5-16。  new window
10.Foxall, G.、Bhate, S.(1993)。Cognitive Style and Use-Innovativeness for Applications Software in Home Computing: Implications for New Product Strategy。Technovation，13(5)，311-323。  new window
11.Foxall, G.、Bhate, S.(1991)。Cognitive Style, Personal Involvement and Situation as Determinants of Computer Use。Technovation，11(3)，183-199。  new window
12.Foxall, G.、Bhate, S.(1991)。Psychology of Computer Use: Extent of Computer Use: Relationships With Adaptive-Innovative Cognitive Style and Personal Involvement in Computing。Perceptual and Motor Skills，72，195-202。  new window
13.Keller, R. T.、Holland, W. E.(1978)。Individual Characteristics of Innovativeness and Communication in Research and Development Organizations。Journal of Applied Psychology，63(6)，759-762。  new window
14.Prokhorov, A. V.、Perry, C. L.、Kelder, S. H.、Klepp, K.(1993)。Lifestyle Values of Adolescents Results from Minnesota Heart Health Youth Program。Adolescvence，28(111)，637-647。  new window
15.Shcth, J. N.(1971)。Word-of-Mouth in Low-Risk Innovations。Journal of Advitising Research，11(3)，15-18。  new window
16.d'Astous, A.、Maltais, J.、Roberge, C.(1990)。Compulsive buying tendencies of adolescent consumer。Advances in Consumer Research，17，306-312。  new window
17.夏心華(19940800)。我像誰，就是誰。突破雜誌，109=181，84+86+88。  延伸查詢new window
18.Avery, R. K.(1979)。Adolescents' Use of the Mass Media。American Behavioral Science，23，53-70。  new window
19.Belch, G. E.(1982)。The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance。Journal of Consumer Research，9(1)，56-65。  new window
20.Cutright, P. S.(1990)。Prediction Adaption-Innovation Style: Selected Demographic Characteristics and The Kirton Inventory。Perceptual and Motor Skills，70，173-174。  new window
21.Feick, L. F.、Price, L. L.(1987)。The Market Maven: A Diffuser of Marketplace Information。Journal of Marketing，51(1)，83-97。  new window
22.Kirton, M.(1989)。Cognitive style and alcoholics: a comment on Robertson, et al。Psychological Reports，65，456-458。  new window
23.Myers, E.(1985)。Phenomenological Analysis of the Importance of Special Possessions: An Exploratory Study。Advances in Consumer Research，12，560-565。  new window
24.Mittal, Banwari、Lee, M. S.(1989)。A Causal Model of Consumer Involvement。Journal of Economic Psychology，10(3)，363-389。  new window
25.Price, L. L.、Ridgway, N. M.(1983)。Development of a Scale to Measure Use Innovativeness。Advances in Consumer Research，10，679-684。  new window
26.Richins, M. L.(1987)。Media, Materialism, and Human Happiness。Advances in Consumer Research，14，352-356。  new window
27.Venkatraman, M. P.(1991)。The Impact of Innovativeness and Innovation Type on Adoption。Journal of Retailing，67(1)，51-67。  new window
28.Thomas, G. P.(1992)。The Influence of Processing Conversational Information of Inference, Argument Elaboration, and Memory。Journal of Consumer Research，19，83-92。  new window
29.Stein, M. I.(1990)。Comments on Clapp and de Ciantis' Study of Cognitive Style (Kirton Adaption-Innovation Inventory) in Large Organizations。Psychological Reports，66，292-294。  new window
30.Ward, S.、Wackman, D.(1972)。Children's Purchase Influence Attempts and Parental Yielding。Journal of Marketing Research，9，316-319。  new window
31.Tseng, Wen-Shing、Ebata, Keisuke、Miguchi, M. D.、Egawa, M.、McLaughlin, D. G.(1990)。Transethnic Adoption and Personality Traits: A Lesson From Japanese Orphans Returned From China to Japan。American Journal of Psychology，147(3)，330-335。  new window
32.邱莉玲(19900700)。我喜歡我就要--青少年的消費主張。現代管理雜誌，160，80-82。  延伸查詢new window
33.Berger, I. E.、Mitchell, A. A.(1989)。The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship。Journal of Consumer Research，16(3)，269-279。  new window
34.Carlson, R.、Levy, N.(1973)。Studies of Judging Typology: Memory, Social Perception, and Social Action。Journal of Personality，41(4)，559-576。  new window
35.Cameron, G. T.(1994)。Spreading Activation and Involvement: An Experimental Test of A Cognitive Model of Involvement。Journalism Quarterly，70(4)，854-867。  new window
36.Clapp, R. G.(1993)。Stability of Cognitive Style in Adults and Some Implications, A Longitudinal Style of The Kirton Adaption-Innovation Inventory。Psychological Reports，73，1235-1245。  new window
37.Feick, L. F.、Price, L. L.(1985)。The Market Maven: Best Prospect for Targeting Marketing Communications。Managing，10-14。  new window
38.Fitzpatrick, M. A.(1993)。Communication and the New World of Relationships。Journal of Communication，43(3)，119-126。  new window
39.Foxall, G. R.、Payne, A. F.、Walters, D. A.(1992)。Adaptive-Innovative Cognitive Style of Australian Managers。Australian Psychologist，27(2)，118-122。  new window
40.Gecas, V.、Seff, M. A.(1990)。Families and adolescents: A review of the 1980s。Journal of Marriage and the Family，52(4)，941-958。  new window
41.Haywood, K. M.(1989)。Managing Word of Mouth Communications。Journal of Services Marketing，3(2)，55-67。  new window
42.Kirton, M.、Bailey, A.、Glendinning, W.(1992)。Adaptors and Innovators: Preference for Educational Procedures。The Journal of Psychology，125(4)，445-455。  new window
43.Kirton, M.(1980)。Adaptors and Innovators in Organizations。Human Relations，33(4)，213-224。  new window
44.Kirton, M.(1984)。Adaptors and Innovators--Why New Initiatives Get Blocked。Long Range Planning，17(2)，137-143。  new window
45.Murdock, M. C.、Isaksen, S. G.、Lauer, K. J.(1993)。Creativity Training and The Stability and Internal Consistency of The Kirton Adaption-Innovation Inventory。Psychological Reports，72，1123-1130。  new window
46.Park, C. W.、Mothersbaugh, D. L.、Feick, L.(1994)。Consumer Knowledge Assessment。Journal of Consumer Research，21(1)，71-82。  new window
47.Pinto, A.、Francis, G.(1993)。Cognitive Correlates of Depressive Symptoms in Hospitalized Adolescents。Adolescence，28(111)，661-672。  new window
48.Woodward, J. C.、Kalyan-Masih, V.(1990)。Loneliness, Coping Strategies and Cognitive Styles of the Gifted Rural Adolescent。Adolescence，25(100)，977-988。  new window
49.Venkatraman, M. P.、Price, L. L.(1990)。Differentiating Between Cognitive and Sensory Innovativeness: Concepts, Measurement, and Implica-ions。Journal of Business Research，20(4)，293-315。  new window
50.郭貞(19900100)。The Learning of Consumer Knowledge and Consumer Skills in the Chinese Youths--An Integrated Model。新聞學研究，42，187-210。new window  new window
51.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。  new window
52.Kapferer, Jean-Noel、Laurent, Gilles(1985)。Consumer involvement profiles: a new practical approach to consumer involvement。Journal of Advertising Research，25(6)，48-56。  new window
53.Kirton, Michael J.(1976)。Adaptors and innovators: A description and measure。Journal of Applied Psychology，61(5)，622-629。  new window
會議論文
1.Kuo, J.(1990)。Buying for Name Brand, Social Approval or Fashion: A Social Learning Approach。Seminar, Department of Communication。National Chengchi University。  new window
2.Jensen, H. H.、Kesavan, T.(1991)。Incorporating Consumer Attitudes and Health Awareness in Demand Analysis: The Case of Calcium Advertising on Dairy Product Demand。American Council on Consumer Interests, 37th Annual Conference，279-283。  new window
3.Schuchardt, J.、Danes, S.、Swanson, J.、Westbrook, E. M.(1991)。Financial Management Literacy for American Youth。American Council on Consumer Interests, 37th Annual Conference，277-278。  new window
4.Moore, R. L.、Moschis, G. P.、Stephens, L. F.(1975)。An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer Socialization。the International Communication Association Conference。Chicago。  new window
研究報告
1.鍾蔚文、汪琪、沈清松(1989)。台灣地區資訊化歷程與文化變遷之研究 (計畫編號：NSC 76-0301-II-004-11)。台北。  延伸查詢new window
2.汪琪、鍾蔚文、漆敬堯(1991)。文化價值與資訊行為研究。台北。  延伸查詢new window
3.(1991)。調查統計資訊季刊。台北：行政院主計處。  延伸查詢new window
學位論文
1.蔡美瑛(1992)。青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究(碩士論文)。政治大學，台北。  延伸查詢new window
2.Kuo, J.(1986)。The Acquisition of Consumer Style and Orientation in Adolescents: An Eclectic Approach(博士論文)。University of Michigan。  new window
圖書
1.McQuail, D.(1994)。Mass Communication Theory。London：Thousand Oaks, Ca：Sage。  new window
2.Moschis, G. P.(1987)。Consumer Socialization: A Life-Cycle Perspective。Lexington Books。  new window
3.Stanley, R. H.、林隆儀、許錫麟(1991)。促銷戰略與管理。台北：清華管理科學圖書中心。  延伸查詢new window
4.Berry, J. W.(1976)。Human Ecology and Cognitive Style。New York：John Wiley & Sons。  new window
5.Conger, J. J.(1991)。Adolescence and Youth。New York：HarperCollins Publishers。  new window
6.Hashway, R. M.、Duke, L. I.(1992)。Cognitive Styles: A Primer to the Literature。New York：The Edwin Mellen Press。  new window
7.Wattenbery, William W.(1973)。The Adolescent Years。Harcourt Brace Jovanovich, Inc.。  new window
8.McQuail, D.、Windahl, S.(1981)。Communication Models。New York：Longman Inc.。  new window
9.行政院主計處(1991)。中華民國．台灣地區時間運用調查報告。台北：行政院主計處。  延伸查詢new window
10.Dacey, J. S.(1986)。Adolescents Today。Gienview, Illinois：Scott, Foresman and Company。  new window
11.Forisha-Kovach, B.(1983)。The Experience of Adolescence。Glenview, Illinois：Scott, Foresman and Company。  new window
12.張春興(1992)。張氏心理學辭典。台北：東華書局。  延伸查詢new window
13.鍾聖校(1992)。認知心理學。台北：心理出版社。  延伸查詢new window
14.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。  new window
15.Rokeach, M.(1968)。Beliefs, Attitudes and Values。San Francisco：Jossey-Bass。  new window
16.Steinberg, L.(1993)。Adolescence。New York, NY：McGraw-Hill, Inc.。  new window
17.Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。  new window
18.Rogers, Everett M.(1983)。Diffusion of Innovation。New York：Free Press。  new window
19.鄭昭明(1993)。認知心理學：理論與實踐。桂冠圖書股份有限公司。new window  延伸查詢new window
圖書論文
1.Batra, R.、Ray, M. L.(1985)。How Advertising Works at Contact。Psychological Process and Advertising Effects: Theory, Research, and Applications。Hillsdale, NJ：Erlbaum。  new window
2.Foxall, G. R.(1988)。Consumer Innovativeness: Novelty-seeking, Creativity, and Cognitive Style。Research in Consumer Behavior。Greenwich, CT：JAI Press。  new window
3.Park, C. W.、Mittal, B.(1985)。A Theory of Involvement in Consumer Behavior: Problems and Issues。Research in Consumer Behavior。Greenwich, CT：JAI Press。  new window
 
 
 
 
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