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H.、Kesavan, T.(1991)。Incorporating Consumer Attitudes and Health Awareness in Demand Analysis: The Case of Calcium Advertising on Dairy Product Demand。American Council on Consumer Interests, 37th Annual Conference,279-283。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Schuchardt, J.、Danes, S.、Swanson, J.、Westbrook, E. M.(1991)。Financial Management Literacy for American Youth。American Council on Consumer Interests, 37th Annual Conference,277-278。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Moore, R. L.、Moschis, G. P.、Stephens, L. F.(1975)。An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer Socialization。the International Communication Association Conference。Chicago。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | 鍾蔚文、汪琪、沈清松(1989)。台灣地區資訊化歷程與文化變遷之研究 (計畫編號:NSC 76-0301-II-004-11)。台北。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 汪琪、鍾蔚文、漆敬堯(1991)。文化價值與資訊行為研究。台北。 延伸查詢![new window](/gs32/images/newin.png) | 3. | (1991)。調查統計資訊季刊。台北:行政院主計處。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 蔡美瑛(1992)。青少年傳播行為、自我認同與其消費行為關聯性之研究--自我表達消費動機與衝動性購物之探究(碩士論文)。政治大學,台北。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Kuo, J.(1986)。The Acquisition of Consumer Style and Orientation in Adolescents: An Eclectic Approach(博士論文)。University of Michigan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | McQuail, D.(1994)。Mass Communication Theory。London:Thousand Oaks, Ca:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Moschis, G. 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S.(1986)。Adolescents Today。Gienview, Illinois:Scott, Foresman and Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Forisha-Kovach, B.(1983)。The Experience of Adolescence。Glenview, Illinois:Scott, Foresman and Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | 張春興(1992)。張氏心理學辭典。台北:東華書局。 延伸查詢![new window](/gs32/images/newin.png) | 13. | 鍾聖校(1992)。認知心理學。台北:心理出版社。 延伸查詢![new window](/gs32/images/newin.png) | 14. | Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Rokeach, M.(1968)。Beliefs, Attitudes and Values。San Francisco:Jossey-Bass。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Steinberg, L.(1993)。Adolescence。New York, NY:McGraw-Hill, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Rogers, Everett M.(1983)。Diffusion of Innovation。New York:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | 鄭昭明(1993)。認知心理學:理論與實踐。桂冠圖書股份有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 圖書論文1. | Batra, R.、Ray, M. L.(1985)。How Advertising Works at Contact。Psychological Process and Advertising Effects: Theory, Research, and Applications。Hillsdale, NJ:Erlbaum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Foxall, G. R.(1988)。Consumer Innovativeness: Novelty-seeking, Creativity, and Cognitive Style。Research in Consumer Behavior。Greenwich, CT:JAI Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Park, C. W.、Mittal, B.(1985)。A Theory of Involvement in Consumer Behavior: Problems and Issues。Research in Consumer Behavior。Greenwich, CT:JAI Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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