This paper investigates the problem of investment risk and economic return for a building project using the concept of upside risk. An analytical model of opportunity set is constructed, based on the characteristics of the phased building sales. This model can calculate each opportunity set of the investment risk and its associated economic return, which is produced by a decision portfolio of each sale phase. Besides, under the consideration of the risk status, the limited range of a possible portfolio of each sale phase can be set up. Therefore, the optimal portfolio of a building investment can be found efficiently.