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題名：臺灣地區旅行業規模與多樣化經濟之探討
書刊名：臺大管理論叢
作者：王國樑／翁志強
作者(外文)：Wang, Kuo-liang／Weng, Chih-chiang
出版日期：1996
卷期：7:1
頁次：頁85-104
主題關鍵詞：產品別規模經濟；射線規模經濟；多樣化經濟；弱成本互補性；超越對數多產品成本函數；Product-specific economies of scale；Ray economies of scale；Economies of scope；Weak cost complementarities；Translog multiproduct cost function
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  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
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  • 點閱點閱:17
依據民國七十八年臺灣同時經營出國旅遊與代辦業務的旅行社普查資料，透過對TMCF與要素份額方程式所組成的近似無關聯立模型進行估計，本文發現，整體而言，該業務組合旅行社具有產品別與射線規模經濟，然出國旅遊與代辦業務間卻顯著地不具有弱成本互補性。但當以出國旅遊人次區分大、中、小型旅行社後，本文進一步發現，中小型旅行社的出國旅遊與代辦業務間具有弱成本互補性及多樣化經濟，而大型旅行社則不具弱成本互補性。因此，為降低平均成本，本文建議，中小型旅行社可朝多樣化經營發展，而大型旅行社可考慮專業化。
Based on a 1989 survey of Taiwan’s tourism industry, iterative SUR results of the model of translog multiproduct cost and factor share equations show that travel agents of simultaneously operating outbound service and agent service do, in general, enjoy product-specific economies of scale and ray economies of scale, and do not enjoy weak cost complementarities. However, small-to-medium-sized travel agents of the above product mix do enjoy weak cost complementarities and economies of scope while large-sized firms still do not enjoy weak cost complementarities. Therefore, this paper suggests that small-to-medium-sized travel agents can pursue diversification, and large-sized ones can pursue specialization to promote cost efficiency.
期刊論文
1.Goldberg, L. G.、Hanweck, G. A.、Keenan, M.、Young, A.(1991)。Economies of Scale and Scope in the Securities Industry。Journal of Banking & Finance，15(1)，91-107。  new window
2.Farrier, G. D.、Lovell, C. A. K.(1990)。Measuring Cost Efficiency in Banking。Journal of Econometrics，46，229-245。  new window
3.Bailey, E. E.、Friedlaender, A. F.(1982)。Market Structure and Multiproduct Industries。Journal of Economic Literature，20，1024-1048。  new window
4.Caves, D. W.、Christensen, L. R.、Tretheway, M. W.(1980)。Flexible Cost Functions for Multiproduct Firms。The Review of Economics and Statistics，62，477-481。  new window
5.Kmenta, Jan、Gilbert, Roy F.(1968)。Small Sample Properties of Alternative Estimators of Seemingly Unrelated Regressions。Journal of the American Statistical Association，63(324)，1180-1200。  new window
6.Brown, R. S.、Caves, D. W.、Christensen, L. R.(1979)。Modelling the Structure of Cost and Production for Multiproduct Firms。Southern Economic Journal，46(1)，256-273。  new window
7.Bohrustedt, G. W.、Goldberger, A. S.(1969)。On the Exact Covariance of Products of Random Variables。Journal of The American Statistical Association，64，1439-1442。  new window
8.Berger, A. N.、Hanweck, G. A.、Humphrey, D. B.、Benston, G. J.(1987)。Competitive Viability in Banking: Scale, Scope and Product Mix Economies。Journal of Monetary Economics，20(3)，501-520。  new window
9.Noulas, Athanasios G.、Ray, Subhash C.、Miller, Stephen M.(1990)。Returns to Scale and Input Substitution for Large U.S. Banks。Journal of Money, Credit and Banking，22(1)，94-108。  new window
10.McAllister, P. H.、McManus, D. A.(1993)。Resolving the scale efficiency puzzle in banking。Journal of Banking and Finance，17(2/3)，389-405。  new window
11.Zellner, A.(1962)。An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias。Journal of the American Statistical Association，57(298)，348-368。  new window
12.Duller, S. C.、Walzer, N.、Chicoine, D. L.(1988)。Economies of size and scope in rural low-volume roads。Review of Economics and Statistics，70，459-465。  new window
13.Gyapong, A. O.、Gyimah-Brempong, K.(1988)。Factor substitution, price elasticity of factor demand and returns to scale in police production: evidence from michigan。Southern Economic Journal，54，863-878。  new window
14.Mayo, J. W.(1984)。Multiproduct monopoly, regulation, and firm Costs。Southern Economic Journal，51(1)，208-218。  new window
15.Breusch, Trevor S.、Pagan, Adrian R.(1980)。The Lagrange Multiplier Test and Its Applications to Model Specification in Econometrics。The Review of Economic Studies，47(1)，239-253。  new window
研究報告
1.交通部觀光局(1987)。觀光統計年報。交通部觀光局。  延伸查詢new window
圖書
1.Baumol, William J.、Panzar, John C.、Willig, Rovbert D.(1982)。Contestable Markets and the Theory of Industry Structure。New York：Harcourt Brace Jovanovich Inc.。  new window
圖書論文
1.Panzar, J. C.(1989)。Technological Determinants of Firm and Industry。Handbook of Industrial Organization。Amsterdam：North-Holland。  new window
 
 
 
 
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