| 期刊論文| 1. | 史久莉(19910600)。讀者市場開發之初步研究--從促銷組合觀點談起。書香季刊，9，11-20。 延伸查詢 | | 2. | Bob, Murray C.(1982)。The Case for Quality Book Selection。Library Journal，107(16)，1701-1710。  | | 3. | D'Elia, George、Rodger, Eleanor Jo、Williams, Carole(1992)。Involving Patrons in the Role-Setting Process。Public Libraries，30(6)，338-345。 | | 4. | Moran, Barbara B.(1985)。Popular culture and Library Education。Journal of Education for Library and Information Science，26(1)，25-32。 | 學位論文| 1. | Kuraim, Faraj Mohamed(1983)。Tge Principal Factors Causing Reader Frustration in a Public Library(博士論文)。 | 圖書| 1. | Kotler, Philip(1990)。行銷學要義。行銷學要義。臺北。 延伸查詢 | | 2. | House, Nancy Van(1987)。Output Measures for Public Libraries。Output Measures for Public Libraries。Chicago。 | | 3. | Evans, Edwards G.(1987)。Development Library and Information Center Collections。Littletion, Colo。 | | 4. | Wood, Elizabeth J.、Young, Victoria L.(1988)。Strategic Marketing for Libraries: a Handbook。Strategic Marketing for Libraries: a Handbook。Westport, Conn。 | | 5. | 王振鵠(1984)。圖書館學論叢。臺北：臺灣學生書局。 延伸查詢 | | 6. | DeWath, Nancy、Marcia, C. B.、Bellassai, Marcia C.、Palmour, Vernon E.(1980)。A planning process for Public Libraries。A planning process for Public Libraries。Chicago。 | | 7. | 盧秀菊(19880000)。圖書館規劃之研究。臺北市：臺灣學生書局。 延伸查詢 | | 8. | 吳明德(1991)。館藏發展。台北：漢美圖書。 延伸查詢 | | 9. | Baker, Sharon L.(1993)。The Responsive Public Library Collection: How to develop and market it。Englewood, Colo：Libraries Unlimited, inc。 | | 10. | McClure, Charles R.、Owen, Amy、Zweizig, Douglas L.、Lynch, Mary Jo、House, Nancy Van(1987)。Planning and Role Setting。Planning and Role Setting。Chicago。 | | 11. | Public Library Association(1987)。Public Library Data Service Statistical Report'91。Public Library Data Service Statistical Report'91。Chicago。 | | 12. | D'Elia, George(1981)。A descriptive Market Segmentation Model of the Adult Members of the Public Library's community。Beyond PR-Marketing for Libraries: LJ Special Report 18。New York。 | | 13. | Kies, Cosette(1987)。Marketing and Public Relations for Libraries。Marketing and Public Relations for Libraries。Metuchen, N. J.。 | |