| 期刊論文1. | Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Level。Journal of Consumer Research,11,581-592。 | 2. | Mitchell, A. A.(1981)。The dimensions of advertising involvement。Advances in Consumer Research,8(1),25-30。 | 3. | Korgaonkar, P. K.、George, P. M.(1982)。An Experimental Study of Congnitive Dissonance Product Involvement, Expectations。Performance and Consumer judgement of Product Performance,11(3),32-44。 | 4. | Wells, W. D.(1986)。Three Useful Ideas。Advance in Consumer Research,13,9-11。 | 5. | Wright, P.(198502)。Cognitive Processes Mediating Acceptance of Advertising。Journal of Marketing Research,10,341-352。 | 6. | Gorn, G. L.(1982)。The Effects of Music in Advertising on Chice Behavior: A Classical Conditioning Approach。Journal of Marketing,46,86-91。 | 7. | Mackenzie, S. B.、Lutz, R. J.、Belch, G. E.(1986)。The Role of A ttitude toward the A d as a Mediator of Advertising Effectiveness: A Test of Competing Explanation。Journal of Marketing Research,23,130-143。 | 8. | Lutz, R. J.、MacKenzie, S. B.、Belch, G. E.(1983)。Attitude toward the ad as a mediator of advertising effectiveness: Determinants and consequences。Advances in Consumer Research,10(1),532-539。 | 9. | Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly,29(3),349-356。 | 10. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。 | 11. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。 | 12. | MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。 | 13. | Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising,19(4),27-40。 | 14. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 | 15. | Mitchell, Andrew A.、Olson, Jerry C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?。Journal of Marketing Research,18(3),318-332。 | 16. | Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。 | 學位論文1. | 詹俊坤(1993)。不同產品類別、廣告代言人型態對消費者廣告效果之研究(碩士論文)。國立中央大學。 延伸查詢 | 2. | 林清州(1992)。廣告訊息正反性、廣告主可信度、訊息涉入與廣告效果之關係(碩士論文)。國立政治大學。 延伸查詢 | 3. | 許惠珠(1992)。音樂對廣告效果影響之研究(碩士論文)。國立臺灣大學。 延伸查詢 | 4. | 郭正倫(1993)。意識型態廣告效果之研究(碩士論文)。淡江大學。 延伸查詢 | 5. | 薛培亮(1990)。訊息涉入於廣告應用之研究(碩士論文)。輔仁大學。 延伸查詢 | 6. | 陳志劍(1994)。推薦式廣告與比較性廣告效果之研究(碩士論文)。淡江大學。 延伸查詢 | 7. | 張雍川(1994)。不同涉入型態下,訊息陳述方式、背景音樂對廣告效果之影響(碩士論文)。國立中央大學。 延伸查詢 | 8. | 盧司坤(1993)。意識形態廣告之廣告溝通效果(碩士論文)。國立臺灣大學。 延伸查詢 | 9. | 梁文傑(1992)。訊息正反性、訊息來源可信度與訊息涉入對廣告效果關係之研究(碩士論文)。國立臺灣大學。 延伸查詢 | 圖書1. | 楊國樞、文崇一、吳聰賢、李亦園(1990)。社會與行為科學研究法。東華書局。 延伸查詢 | 2. | 張紹勳(1994)。SAS FOR Windows多變量統分析。松崗書局。 延伸查詢 | 3. | 李金泉(1994)。SAS/PC實務與應用統計分析。台北市:松崗電腦圖書公司。 延伸查詢 | 4. | 黃俊英(1992)。行銷研究:管理與技術。華泰書局。 延伸查詢 | 5. | 黃俊英(1994)。多變量分析。台北:華泰書局。 延伸查詢 | 6. | 樊志育(1990)。廣告效果研究。臺北:三民書局。 延伸查詢 | 7. | 黃俊英、林震岩(1994)。SAS精析與實例。臺北市:華泰書局。 延伸查詢 | 8. | Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。 | 9. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。 | 圖書論文1. | Park, C. Whan、Mittal, Banwari(1985)。A theory of Involvement in Consumer Behavior: Problems and Issues。Research in Consumer Behavior。Greenwich, Connecticut:JAI Press。 | 2. | Rothschild, M. L.(1979)。Advertising strategies for high and low involvement situation。Attitude Research Plays for High Stakes。Chicago:American Marketing Association。 | |