| 期刊論文| 1. | Swinyard, W. R.、Coney, K. A.(1978)。Promotional effects on a high versus low-involvement electorate。Journal of Costumer Research，5，41-48。   | | 2. | Bowen, Lawrence、Chaffee, Steven H.(1974)。Product involvement and pertinent advertising appeals。Journalism Quarterly，51(4)，613-621+644。 | | 3. | Lutz, Richard J.、Kakkar, P. K.(1975)。The Psychological Situation as a Determinant of Consumer Behavior。Advances in Consumer Research，2(1)，439-453。 | | 4. | Krugman, Herberte E.(1967)。The Measurement of Advertising Involvement。Public Opinion Quarterly，30(4)，583-596。 | | 5. | Biron, Jose、Mckelie, Stuart J.(1984)。Effects of Interactive and Noninteractive Imagery on Recall of Advertisements。Perceptual and Motor Skills，59，799-805。 | | 6. | Childers, Terry L.、Heckler, Susan E.、Houston, Michael J.(1986)。Memory for the Visual and Verbal Components of Print Advertisements。Psychology and Marketing，3(3)，137-150。 | | 7. | Gardner, Meryl Paula(1985)。Does Attitude Toward Ad Affect Brand Attitude Unswe a Brand Evaluation Set。Journal of Marketing Research，12，192-198。 | | 8. | Hirschman, Elizabeth C.(1986)。The Effects of Visual and Pictonal Advertising stimuli on Aesthetic, Utilitarian and Familiarity Perceptions。Journal of Advertising，15，27-34。 | | 9. | Hollander, S. W.、Jacoby, J.(1973)。Recall of Crazy, Mixed-up TV Commercials。Journal of Advertising Research，13，39-42。 | | 10. | Wright, Peter L.(1983)。Analyzing Media Effects on Advertising Responses。Public Opinion Quarterly，38，133-147。 | | 11. | Edell, Julie A.、Staelin, Richard(1983)。The Information Processing of Pictures in Print Advertisements。Journal of Consumer Research，10(1)，45-61。 | | 12. | Golden, Linda L.、Johnson, Karen A.(1983)。The Impact of Sensory Preference and Thinking versus Feeling Appeals on Advertising Effectiveness。Advances in Consumer Research，10，203-208。 | | 13. | Lutz, Kathy A.、Lutz, Richard J.(1977)。Effects of Interactive Imagery on Learning: Application to Advertising。Journal of Applied Psychology，62(4)，493-498。 | | 14. | Rothschild, M. L.、Ray, Michael L.(1974)。Involvement and political advertising effect: an exploratory experiment。Communication Research，1，264-285。 | | 15. | Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly，29(3)，349-356。 | | 16. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。 | | 17. | Kisielius, Jolita、Sternthal, Brian(1984)。Detecting and Explaining Vividness Effects in Attitudinal Judgments。Journal of Marketing Research，21(1)，54-64。 | | 18. | Traylor, Mark B.(1981)。Product Involvement and Brand Commitment。Journal of Advertising Research，21(6)，51-56。 | | 19. | Childers, Terry L.、Houston, Michael J.、Heckler, Susan E.(1985)。Measurement of individual differences in visual versus verbal information processing。Journal of Consumer Research，12(2)，125-134。 | | 20. | Paivio, Allan、Caspo, Kalman(1973)。Picture Superiority in Free Recall: Imagery or Dual Coding?。Cognitive Psychology，5(2)，176-206。 | | 21. | Preston, Ivan L.(1970)。A Reinterpretation of the Meaning of Involvement in Krugman's Model of Advertising Communication。Journalism Quarterly，47，287-295。 | 圖書| 1. | Paivio, Allan(1971)。Imagery and verbal processes。New York, NY：Holt, Rinehart and Winston。 | | 2. | Nisbett, Richard E.、Ross, Lee(1980)。Human Inference: Strategies and Shortcomings of Social Judgment。Englewood Cliffs, New Jersey：Prentice-Hall。 | 圖書論文| 1. | Assael, Henry(1984)。Low Involvement Decision Making。Consumer Behavior and Marketing Action。 | | 2. | Deshpande, Lohit、Hoyer, Wayne D.、Jeffries, Scott F.(1982)。low Involvement Decision Processes: The Importance of Choice Tactics, Marketing Theory: Philosophy of Science Perspectives。American Marketing Research Association。 | | 3. | Kassarjian, Harold H.、Kassarjian, Waltraud M.(1977)。Attitude Under Low Commitment Conditions。Attitude Research Plays for High School Stakes。 | | 4. | Mitchell, Andrew A.、Olsen, Jerry C.(1977)。Cognitive Effects of advertising Repetition。Advances in Consumer Research。Atlanta Georgia：Association for Consumer Research。 | | 5. | Rothschild, M. L.(1975)。Involvement as a Determinant of Decision Making Styles: Combined Proceedings。American Marketing Association。 | |