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題名:跨組織資訊系統對汽車買賣業銷售通路的影響
書刊名:臺大管理論叢
作者:黃思明 引用關係瞿紹美
作者(外文):Hwang, SymingChu, shaomei
出版日期:1997
卷期:8:1
頁次:頁157-185
主題關鍵詞:跨組織資訊系統權力關係汽車買賣業Inter-organizational systemsMarketing channelPower relationships
原始連結:連回原系統網址new window
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     組織之間建立資訊系統的成功個案報導,顯示跨組織資訊系統對組織有深遠的影響。但是臺灣及國外有關於通路成員之間建立跨組織資訊系統影響的研究不多,特別是通路成員權力關係影響的研究更少。本研究旨在解釋通路成員建立跨組織資訊系統後的行為與反應,並釐清跨組織資訊系統控制者在此影響研究中的重要性。本研究的二個研究問題為 (1) 跨組織資訊系統的運用對行銷通路成員間的權力關係有何影響? (2) 由於跨組織資訊系統控制者的不同,使跨組織資訊系統對行銷通路成員間的權力關係,產生了那些不同的影響? 基於文獻探討與國外個案觀察,形成本研究架構與研究假設,研究假設一係供應商與經銷商之間建立跨組織資訊系統之後,權力關係會比有跨組織資訊系統之前更為緊密。假設二則是於控制者不同的情況之下,供應商的權力、經銷商的依賴、以及供應商的權力基礎在建立跨組織資訊系統之後,也會不同。本研究為探索性研究,為求深入了解此新興議題,資料的蒐集以人員訪問以及電話訪問為主,問卷調查為輔。以汽車買賣業的經銷商為本研究對象,進行個案訪問與問卷調查。汽車買賣業中,與供應商連線的北部地區經銷商共29家,人員訪問14家,北部以外地區郵寄問卷41份。問卷調查分為二階段,針對建立跨組織資訊系統前、後,分別蒐集資料。共回收17份有效問卷。本研究主要發現如下:(一) 供應商與經銷商建立跨組織資訊系統前後,供應商的權力、以及權力基礎,沒有很大的改變。經銷商對供應商的依賴,在有跨組織資訊系統之後,凸顯出經銷商的重要性,供應商對經銷商的依賴提高。(二) 有跨組織資訊系統之前,權力與依賴的之間沒有關係。有跨組資訊系統之後,改變為負的相關。權力與權力基礎的關係,有跨組織資訊系統前、後,都是無關的。(三) 經銷商對供應商的依賴,或是供應商的權力基礎,無法完全代表、或是決定供應商對經銷商的權力。經銷商也擁有權力與權力基礎,同時,供應商也會依賴經銷商。
     This paper examines the changes of power relationship among channel members after the introduction of inter-organizational systems (IOS). Car dealers in Taiwan were studied. No obvious impacts of the IOS on the channel members' activities or relationship was observed. This is in contradication to the findings in the cases of U.S. and Japan. This paper then compares the nature of IOS and their impacts in Taiwan with those in U.S. and Japan. Several conclusions are derived which may have practical implication for those who are considering taking advantages of IOS.
期刊論文
1.Frazier, Gary L.(1983)。On the Measurement of Interfirm Power in Channels of Distribution。Journal of Marketing Research,20(2),158-166。  new window
2.Malone, T. W.、Yates, J.、Benjamin, R. I.(1987)。Electronic Markets and Electronic Hierarchies: Effects of Information Technology on Market Structure and Corporate Strategies。Communications of the ACM,30(6),484-497。  new window
3.Emmelhainz, M. A.(1987)。Electronic Data Interchange: Does It Change the Purchasing Process?。Journal of Purchasing and Materials Management,23(4),2-8。  new window
4.Etgar, Michael(1978)。Selection of an Effective Channel Control Mix。Journal of Marketing,42(3),53-78。  new window
5.Lusch, Robert F.(1976)。Sources of Power: Their Impact on Intrachannel Conflict。Journal of Marketing Research,13(4),382-390。  new window
6.Simon, H. A.(1953)。Notes on the Observation and Measurement of Power。Journal of Politics,15,500-516。  new window
7.Clemons, Eric K.、Row, Michael(1988)。McKesson Drug Company: A Case Study of Economist- Strategic Information System。Journal of Management Information Systems,5(1),36-50。  new window
8.Senn, James A.(1992)。Electronic Data Interchange: The Elements of Implementation。Information Systems Management,1992(Winter),45-53。  new window
9.Brown, James R.、Lusch, Robert F.、Muehling, Darrel D.(1983)。Conflict and Power Dependence Relations in Retailer-Supplier Channels。Journal of Retailing,59(4),53-80。  new window
10.Etgar, M.(1976)。Channel Domination and Countervailing Power in Distributive Channels。Journal of Marketing Research,13(3),254-262。  new window
11.Emerson, Richard M.(1962)。Power-dependence relations。American Sociological Review,27(1),31-41。  new window
12.Porter, Michael E.、Millar, Victor E.(1985)。How Information Gives You Competitive Advantage。Harvard Business Review,63(4),149-160。  new window
13.Hunt, Shelby D.、Nevin, John R.(1974)。Power in a channel of distribution: Sources and consequences。Journal of Marketing Research,11(2),186-193。  new window
14.Cash, James I.、Konsynski, Benn R.(1985)。IS Redraws Competitive Boundaries。Harvard Business Review,63(2),134-142。  new window
15.El-Ansary, Adel I.、Stern, Louis W.(1972)。Power Measurement in the Distribution Channel。Journal of Marketing Research,9(1),47-52。  new window
16.Bakos, J. Y.(1991)。Information Links and Electronic Marketplaces: The Role of Interorganizational Information Systems in Vertical Markets。Journal of Management Information Systems,8(2),31-52。  new window
會議論文
1.黃思明、瞿紹美(1994)。EDI對行銷通路成員權力關係之影響。第五屆亞太地區電子資料交換研討會,(會議日期: 民83年11月24日)。台北:國際會議中心。  延伸查詢new window
學位論文
1.宋餘俠(1994)。跨組織資訊系統規劃範圍之探討(博士論文)。國立政治大學,台北。new window  延伸查詢new window
2.胡國材(1993)。電子資料交換對食品飮料業行銷通路影響之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.Emmelhainz, Margaret A.(1986)。The Impact of Electronic Data Interchange on the Purchasing Process(博士論文)。Ohio State University。  new window
圖書
1.Stern, L. W.、El-Ansary, A. I.(1992)。Marketing Channels。Englewood Cliffs, NJ:Prentice-Hall, Inc.。  new window
2.緒方知行、朱炳樹(1992)。7-Eleven物語。台北:時報文化。  延伸查詢new window
3.生方幸夫(1990)。SIS電腦經營。台北:創意文化。  延伸查詢new window
4.生方幸夫(1991)。VAN時代:加值網路與現代生活。遠流出版公司。  延伸查詢new window
5.Porter, Michael E.(1980)。Competitive Strategy。New York:The Free Press。  new window
其他
1.Feder, Barnaby J.(19910317)。McKesson: No. 1 But a Doze on Wall Street。  new window
圖書論文
1.French, John R. P.、Raven, Bertram(1959)。The Bases of Social Power。Studies in Social Power。New York:Ann Arbor, MI:Harper & Row:University of Michigan Press。  new window
2.Beier, F. J.、Stern, L. W.(1969)。Power in the Channel of Distribution。Distribution Channels: Behavioral Dimensions。Boston, MA:Houghton Mifflin Company。  new window
3.Corey, E. Raymond(1985)。The Role of Information and Communications Technology in Industrial Distribution。Marketing in an Electronic Age。Harvard Business School Press。  new window
4.Stern, Louis W.、Kaufmann, Patrick J(1985)。Electronic Data Interchange in Selected Consumer Goods Industries: An Interorganizational Perspective。Marketing in an Electronic Age。Harvard Business School Press。  new window
 
 
 
 
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