臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：自資訊科技應用觀點探討製造與行銷部門之互動對競爭力的影響
書刊名：商學學報. 空大
作者：許麗玲 引用關係
作者(外文)：Hsu, Li-ling
出版日期：1998
卷期：6
頁次：頁69-84
主題關鍵詞：製造目標；行銷目標；差距；衝突；資訊科技；Manufacturing strategy；Marketing Strategy；Gap；Conflict；Information technology；IT
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:7
  • 點閱點閱:35
　　　　　本研究為資訊科技應用對組織跨部門互動之影響研究，透過文獻的整理先了解製 造部門與行銷部門在目標上彼此的差距及其在活動上的衝突情況，進而對企業競爭力達成度 的影響。本研究引進資訊科技功能面應用的架構作為協調機制，希冀藉由現代先進資訊科技 的能力，得以縮小製造與行銷部門目標上的差距程度，進而降低其在活動上衝突程度，最終 對增進企業競爭力的達成將具有顯著的正向結果。 　　本研究期望經過結合跨學域的探討，能夠使得企業製造與行銷部門對於資訊科技功能發 揮的構面，能力較清楚的了解與重視，同時本研究綜合多位學者研究所提出的資訊科技的分 類架構，亦將有助於解決製造與行銷部門長期互動上的問題。
　　　　　This study is to explore the impact which Information Technology (IT) enable the interaction between Manufacturing and Marketing Most of the past literature discuss intrafunctional interaction from the behavior or orientation or strategy, but seldom exploit to the field of Information technology (IT). In fact, behavior or actions or strategy conflict or gap may derive from the distortion or gap of the information flow within intrafunctional interaction. Within the manufacturing and marketing conflict, is vieved as the most serious part hence we may assume where their information flow needs to be supported. Thus, we can from the information technology applicable perspective to analyze the interaction between manufacturing and marketing, and realize the influence on the competition. This study is a exploratory study that expects through interdisciplinary research can more understand the capacity of Information technology on interfunctional interaction, especially on manufacturing and marketing. At the same time, this study synthesize the IT framework from many researchers that will help to solve the long-term problems between manufacturing and marketing interaction.
期刊論文
1.Fulk, J.(1993)。Social construction of communication technology。Academy of Management Journal，36(5)，921-950。  new window
2.Fulk, J.、Boyd, B.(1991)。Emerging theories of communication in organizations。Journal of Management，17(2)，407-446。  new window
3.Karmarkar, U. S.(199605)。Integrative research in marketing and operations management。Journal of Marketing Research，33(5)，125-133。  new window
4.Mahajan, J.、Vakharia, A. J.、Paul, P.、Chase, R. B.(1994)。An exploratory investigation of the interdependence between marketing and operations functions in service firms。International Journal of Research in Marketing，11(1)，1-15。  new window
5.Shapiro, B. P.(1977)。Can marketing and manufacturing coexist?。Harvard Business Review，55，104-114。  new window
6.Crittenden, Victoria、Gardiner, Lorraine R.、Stam, Antonie(199311)。Reducing conflict between marketing and manufacturing。Industrial Marketing Management，22(4)，299-309。  new window
7.Leong, K. G.、Snyder, D. L.、Ward, P. T.(1990)。Research in the process and content of manufacturing strategy。OMEGA: The International Journal of Management Science，18(2)，109-122。  new window
8.Leavitt, H. H.、Whisler, T. L.(195811)。Management in the 1980's。Harvard Business Review，41-48。  new window
9.Hayes, R.、Wheelwright, S. C.(1985)。Competing Through Manufacturing。Harvard Business Review，63(1)，99-109。  new window
10.Powers, Thomas L.、Sterling, Jay U.、Wolter, James F.(1988)。Marketing and Manufacturing conflict: Sources and Resolution。Production and Inventory Management Journal，29(1)，56-60。  new window
11.Crittenden, Victoria L.(1992)。Close the Marketing/Manufacturing Gap。Sloan Management Review，33(3)，41-51。  new window
12.Gorry, George Anthony、Scott Morton, Michael S.(1971)。A Framework for Management Information Systems。Sloan Management Review，55-70。  new window
13.Berry, William L.、Hill, Terry、Klompmaker, Jay E.、McLaugWin, C. P.(1991)。Linking Strategy Formulation in Marketing and Operation: Empirical Research。Journal of Operations Management，10(3)。  new window
14.Corbett, C.、Wassenhove, V. W.(1993)。Trade-Offs? What Trade-offs? Competence and Competitiveness in Manufacturing Strategy。California Management Review，326-339。  new window
15.Konijnendijk, P. A.(1993)。Dependent and Conflict Between Production and Sales。Industrial Marketing Management，22，161-167。  new window
16.Olson, M. H.(1982)。New Information Technology and Organizational Culture。MIS Quarterly，71-92。  new window
17.Prabhaker, P. R.、Qoldhar, J. D.、Lei, D.(1995)。Marketing implications of newer manufacturing technologies。Journal of Business Industrial Marketing，10(2)，48-58。  new window
18.Roth, A. V.、Margolijn, V. D. V.(1991)。Operations As Marketing: A Competitive Service Strategy。Journal of Operations Management，10(3)。  new window
19.John, C. H.(1991)。Marketing and Manufacturing Agreement on Goals and Planned Actions。Human Relations，44(3)，211-229。  new window
20.Van de Ven, A. H.、Delbecq, A. L.、Koening, R.(1976)。Determinants of Coordination Modes Within Organization。American Sociological Review，41，322-338。  new window
21.Whybark, D. C.(1994)。Marketing Influence on Manufacturing Practices。International Journal of Production Economics。  new window
22.Zani, W. M.(197011)。Blueprint for MIS: Competing through Manufacturing。Harvard Business Review，95-100。  new window
23.Huber, G. P.(1990)。A Theory of The Effects of Advances Information Technologies on Organizational Design, Intelligence, and Decision Making。Academy of Management Review，15(1)，47-71。  new window
24.St. John, C. H.、Hall, Ernest H. Jr.(1991)。The Interdependency Between Marketing and Manufacturing。Industrial Marketing Management，20(3)，223-229。  new window
25.Miller, Jeffery G.、Roth, Aleda V.(1994)。A Taxonomy of Manufacturing Strategies。Management Science，40(3)，285-304。  new window
26.Saavedra, Richard、Earley, P. Christopher、Van Dyne, Linn(1993)。Complex interdependence in task-performing groups。Journal of Applied Psychology，78(1)，61-72。  new window
27.Malone, T. W.、Crowston, K.(1994)。The interdisciplinary study of coordination。ACM Computing Surveys，26(1)，87-119。  new window
28.Barrett, S.、Konsynski, B. R.(1982)。Inter-Organization Information Sharing Systems。MIS Quarterly，6(Special Issues)，93-105。  new window
學位論文
1.林耀欽(1994)。資訊技術對企業程序之影響(博士論文)。國立政治大學，臺北。new window  延伸查詢new window
圖書
1.Hill, T.(1989)。Manufacturing Strategy。Homewood, IL：Richard D. Irwin。  new window
2.Allen, T. J.、Scott Morton, Michael S.(1994)。Information Technology and the Corporation of the 1990s。New York：Oxford University Press。  new window
3.Cash, Jr.(1983)。Corporate Information System Management: Text and Cases。Homewood, IL：Irwin Richard。  new window
4.Hayes, R. H.、Wheelwright, S. C.(1984)。Restoring Our Competition Edge-Competing Through Manufacturing。NY：John Wiley and Sons, Inc。  new window
5.Krajewski, L. J.、Ritzman, L. P.(1990)。Operations Management: Strategy and Analysis。Mass：Addison-Wesley Publishing Company, Inc.。  new window
6.Sprague, R. H.、Watson, H. J.(1986)。Decision support systems: putting theory into practice。Englandwood Cliffs, NJ：Prentice-Hall。  new window
7.Lawrence, Paul R.、Lorsch, Jay W.(1967)。Organization and environment: managing differentiation and integration。Harvard University, Graduate School of Business Administration, Division of Research.。  new window
8.Thompson, James D.(1967)。Organizations in Action: Social Science Bases of Administrative Theory。New York：McGraw-Hill。  new window
圖書論文
1.Rockart, T. F.、Short, J. E.(1991)。The Networked Organization and the Management of Interdependence。The Cooperation of the 1990s: Information Technology and Organizational Transformation。New York：Oxford University Press。  new window
2.Groff, Gene K.、John, Garon H.(1990)。Fundamentals for Developing Manufacturing Strategy。Strategy Management Methods and Studies。Netherlands Amsterdam：Elsevier Science Publishers B. V.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：570（臺灣：560，外國：10） ／ 本年度總使用人次：2071125 ／ 訪客人次（自102年09月）：67885346
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上