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題名:掠奪性訂價認定方法之實證研究:Areeda-Turner成本基礎法初探
書刊名:公平交易季刊
作者:單驥 引用關係莊春發馬泰成 引用關係謝仁弘
作者(外文):San, GeeChuang, Chuen-faMa, Tay-chengShieh, Ren-horng
出版日期:1998
卷期:6:4
頁次:頁15-50
主題關鍵詞:成本基礎法掠奪性訂價認定標準Areeda-Turner
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:33
一般通用之掠奪性訂價認定標準,係由Areeda及Turner1975年所提出之成本檢定法。當商品售價低於平均變動成本 (AVC),且造成社會資源誤用時,法院即可判定該具市場優勢地位之事業係從事掠奪性訂價行為且有壟斷市場之意圖。為瞭解Areeda- Turner成本檢定法之可行性,本文嘗試利用經濟部之「83年工業生產成本調查」資料,以試算各產業廠商產品別的AVC,俾瞭解AVC在試算過程中所可能碰到的問題與涉及的相關因素。實證結果相當支持美國Easter­brook法官之補償檢定原則,本研究發現合理的掠奪性訂價判斷標準不應只機械式地以產品售價是否低於當期AVC為判定基準,而是應同時考慮系爭市場上是否存有進入障礙,而使該具市場優勢地位之廠商得以預期未來其可以獨占利潤之方式來回收其因目前採掠奪性低價競爭所造成之損失;倘市場進入障礙不足以使該獨占利潤得以長久維持,即可證明其並無掠奪及獨占該市場之意圖及能力。
     The Cost-Based-Test proposed by Areeda and Turner (1975) has been widely used by the juridical case since 1970s. Any price below AVC which is likely to cause the misallocation of the resources might be considered to be predatory and an unlawfully attempt to monopolize by the court. In order to justify the feasibility of the Cost-Based-Test, this paper uses the data of The Survey on the Production Cost of the Industry (1994) of MOEA to compute the AVC for each main products in manufacturing industry in Taiwan. The evidence supports the Recoupment Test proposed by the Judge Easterbrook and indicates that criteria of the predatory pricing cannot be exclusively decided by if the price is merely below AVC. We also have to consider if there is an entry barrier which fabricates the anticipation of the predominant firm that the loss caused by the predatory pricing practices could be recouped by the monopoly rent in the future. If the entry barriers cannot sustain an ever-lasting monopoly rent, the predominant firm could defend that they do not have both the intention and the ability to monopolize the market.
期刊論文
1.Baumol, W. J.(1979)。Quasi-Performance of Price Reduction: A Policy for Prevention of Predatory Pricing。Yale Law Journa,89,1-26。  new window
2.Elizinga, K. G.(1970)。Predatory Pricing: The Case of the Gunpowder Trust。Journal of Law and Economics,13,223-240。  new window
3.Goldstein, J. L.(1991)。Single Firm Predatory Pricing in Antirtust Law: The Rose Acre Recoupment Test and the Search for an Appropriate Judicial Standard。Columbia Law Review,91,1757-1792。  new window
4.Joskow, Paul L.、Klevorick, Alvin K.(1979)。A Framework for Analyzing Predatory Pricing Policy。Yale Law Journal,89(2),213-270。  new window
5.Scherer, F. M.(1976)。Some Last Words on Predatory Pricing。Harvard Law Review,89,901-903。  new window
6.Yamey, B. S.(1972)。Predatory Price Cutting: Notes and Comments。Journal of Law and Economics,15,129-147。  new window
7.Sherer, F. M.(1976)。Predatory Pricing and the Sherman Act: A Comment。Havard Law Review,89(5),869-890。  new window
8.Areeda, Phillip A.、Turner, Donald F.(1975)。Predatory Pricing and Related Practices under Section 2 of the Sherman Act。Harvard Law Review,88(4),697-733。  new window
9.Jorgenson, D. W.、Griliches, Z.(1967)。The explanation of productivity change。Review of Economic Studies,34,249-283。  new window
10.Isaac, R. M.、Smith, V. L.(1985)。In Search of the Predatory Pricing。Journal of Political Economy,93,320-345。  new window
11.Koller, Ronald H.(1971)。The Myth of Predatory Pricing: An Empirical Study。Antitrust Law and Economic Review,5,105-123。  new window
12.McGee, John S.(1958)。Predatory Pricing: The Standard Oil Case。Journal of Law and Economics,1,137-169。  new window
13.Areeda, P.、Turner, D. F.(1976)。Scherer on Predatory Pricing: A Reply。Harvard Law Review,89,891-900。  new window
14.Telser, L. G.(1966)。Cutthroat competition and the long purse。The Journal of Law and Economics,9,259-277。  new window
15.Jorgenson, Dale W.(1963)。Capital Theory and Investment Behavior。The American Economic Review,53(2),247-259。  new window
16.Romer, Paul M.(1986)。Increasing Returns and Long-Run Growth。Journal of Political Economy,94(5),1002-1037。  new window
17.Lucas, Robert E. Jr.(1988)。On the Mechanics of Economic Development。Journal of Monetary Economics,22(1),3-42。  new window
18.Easterbrook, Fank H.(1986)。On Identifying Exclusionary Conduct。Notre Dame Law Review,61(5),972-980。  new window
19.Hall, Robert E.、Jorgenson, Dale W.(1967)。Tax Policy and Investment Behavior。The American Economic Review,57(3),391-414。  new window
20.Williamson, Oliver E.(1977)。Predatory Pricing: A Strategic and Welfare Analysis。Yale law Journal,87(2),284-340。  new window
研究報告
1.馬泰成、李延禧、杜幸峰、徐宗佑、孫雅娟(1996)。政府管制與市場競爭之研究。  延伸查詢new window
2.許宗力、單驥、莊春發、吳秀明(1997)。獨占事業濫用市場地位價格行為認定方法之研究。公平會。  延伸查詢new window
圖書
1.Hovenkamp, H.(1985)。Economics and federal antitrust law。St. Paul, Minn.:West Pub. Co.。  new window
2.Pcsner, R. A.(1976)。Antitrust Law: An Economic Prespective。Chicago:University of Chicago Press。  new window
 
 
 
 
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