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題名:以客為尊--國立科學工藝博物館:觀眾滿意度調查之研究
書刊名:科技博物
作者:黃俊夫鄭瑞洲浦青青顏上晴黃惠婷
出版日期:1999
卷期:3:1
頁次:頁52-69
主題關鍵詞:國立科學工藝博物館觀眾滿意度
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(34) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:32
  • 共同引用共同引用:31
  • 點閱點閱:32
     本研究希望透過問卷調查的方式,瞭解到館參觀民眾之組成與參觀習性,用以檢視本館之服務能否符合觀眾之需求。 國立科學工藝博物館於民國86年11月9 日開館,本館公共服務組同仁於87年10月16日至25日進行此次觀眾意見調查,針對進入展示廳參觀之10歲以上觀眾,以問卷為工具,在進館閘門處進行抽樣調查。 依據調查結果分析,這個時期(開館將滿週年)到館參觀的觀眾: 一、年齡層以40歲以下的觀眾為主,所佔比例為86.5%。 二、學生所佔的比例最高,為40.7%。 三、南部地區(高雄、台南、屏東縣市)觀眾所佔比例最高,為65.7%。 四、重覆來館的觀眾佔41.5%。 本研究並針對觀眾基本屬性與館內各項服務之滿意度進行卡方檢定分析,深入探討本館所提供之種種服務,得到哪些屬性民眾的認同,以作為未來本館制定各項措施之參考。
     Visitor surveys are used to obtain an insight to find out who are the target groups to come to museum and their behaviors. They help to indicate how well the services offered by the museum meet visitors' needs in the spirit of 'customer first'. The National Science and Technology Museum first opened its doors to the publican November 9 ,1997, and the museum staff has carried out two visitor surveys-the first from November 12 to 18, 1997, and the second from October 16 to 25, 1998. The target of both surveys was museum visitors ten years old and up using prepared questionnaires and random sampling methods. A comparison of the visitor profiles for the two periods (shortly after opening and nearly a year later) showed a number of facts including the following: 84.2% and 86.4% respectively were 40 years old or younger; 34.6% and 40.7% were students; and 84.8% and 65.7% were from southern Taiwan. Some 40% are re-visitors, and most learned about the museum through teachers, other students, friends and family. The data from these surveys will also be used to determine levels of satisfaction among visitors regarding service and gain other insights into the make-up of people coming to the museum. It will be used as a reference in making changes and adjustments as needed in the future.
期刊論文
1.劉天課(19920400)。臺北市立美術館八十年度觀眾調查。博物館學季刊,6(2),41-49。new window  延伸查詢new window
2.劉幸真(19920400)。國立自然科學博物館觀眾意見調查報告。博物館學季刊,6(2),51-58。new window  延伸查詢new window
研究報告
1.高明瑞(1998)。開館初期活動評估與行銷策略研擬。  延伸查詢new window
學位論文
1.曾信傑(1998)。博物館與社會資源之結合--以國立自然科學博物館為例(碩士論文)。國立台南藝術學院。  延伸查詢new window
 
 
 
 
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