期刊論文1. | Hayes, Robert H.、Abernathy, William J.(1980)。Managing Our Way to Economic Decline。Harvard Business Review,58(4),67-77。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Varadarajan, P. R.(1986)。Horizontal Cooperative Sales Promotion: An Idea Whose Time Has Come。Journal of Consumer Marketing,3(Winter),15-33。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Katayama, Frederick(1989)。Who's Fueling the Fax Frenzy。Fortune,23(Oct.),151-156。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Hayes, R. H.、Wheelwright, S. C.(1979)。Link Manufacturing Process and Product Life Cycles。Harvard Business Review,57(1),133-140。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Urban, Glen L.、Carter, Theresa、Gaskin, Steven、Mucha, Zofia(1986)。Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications。Management Science,32(6),645-659。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Schmalensee, Richard(198206)。Product Differentiation Advantages of Pioneering Brands。The American Economic Review,72,349-365。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Swamidass, P. M.、Newell, W. T.(1987)。Manufacturing strategy, environmental uncertainty and performance: a path analytic model。Management Science,33(4),509-524。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Spence, A. Michael(1979)。Investment Strategy and Growth in a New Market。The Bell Journal of Economics,10(1),1-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Vickery, S. K.(1991)。A theory of production competence revisited。Decision Sciences,22(3),635-643。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Leong, K. G.、Snyder, D. L.、Ward, P. T.(1990)。Research in the process and content of manufacturing strategy。OMEGA: The International Journal of Management Science,18(2),109-122。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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12. | Robinson, W. T.、Fornell, C.(1985)。The sources of market pioneer advantages in the consumer goods industry。Journal of Marketing Research,22(3),297-304。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Gerwin, D.(1993)。Integrating Manufacturing into the Strategic Phases of New Product Development。California Management Review,35(4),123-136。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Ferdows, K. J.、De Meyer, A.(1990)。Lasting Improvements in Manufacturing Performance: In Search of a New Theory。Journal of Operations Management,9(2),168-184。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Skinner, Wickham(1969)。Manufacturing: missing link in corporate strategy。Harvard Business Review,47(3),136-145。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Anderson, John C.、Cleveland, Gray、Schroeder, Roger G.(1989)。Operations Strategy: A Literature Review。Journal of Operations Management,8(2),133-159。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Miller, Jeffery G.、Roth, Aleda V.(1994)。A Taxonomy of Manufacturing Strategies。Management Science,40(3),285-304。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Vickery, Shawnee K.、Droge, Cornelia、Markland, Robert E.(1993)。Production Competence and Business Strategy: Do They Affect Business Performance?。Decision Sciences,24(2),435-456。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Golder, Peter N.、Tellis, Gerard J.(1993)。Pioneer advantage: Marketing logic or marketing legend?。Journal of Marketing Research,30(2),158-170。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Venkatraman, N.(1989)。Strategic orientation of business enterprises: The construct, dimensionality, and measurement。Management Science,35(8),942-962。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Takeuchi, H.、Nonaka, I.(1986)。The new product development game。Harvard Business Review,64(1),137-146。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Walker, Orville C. Jr.、Ruekert, Robert W.(1987)。Marketing's role in the implementation of business strategies: A critical review and conceptual framework。Journal of Marketing,51(3),15-33。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Lieberman, Marvin B.、Montgomery, David B.(1988)。First-Mover Advantages。Strategic Management Journal,9(S1),41-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Wheelwright, S. C.(1984)。Manufacturing Strategy: Defining the Missing Link。Strategy Manufacturing Journal,5(1),77-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Buaron, R.(1981)。New-Game Strategies。McKinley Quarterly,19,24-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Hayes, R. H.、Clark, K. B.(1988)。Recapturing America's Manufacturing Heritage。California Management Review,31(3),9-33。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | De Mayer, A.、Nakane, J.、Miller, J. R.、Ferdows, K.(1989)。Flexibility, the Next Competitive Battle。International Journal of Operations & Production Management,6(4),6-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Dixon, J. R.、Duffey, B. R.(1990)。The Neglect of Engineering Design。California Management Review,Winter,9-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Engel, J.(1991)。Simultaneous Engineering and The Outside Equipment Vendor。Manufacturing System,9(10),36-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Fudenberg, D.、Tirole, J.(1983)。Capital as a Commitment: Strategic Investment to Deter Mobility。Journal of Economic Theory,31,227-250。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Gerwin, D.、Guild, P.(1994)。Redefining the New Product Introduction Process。International Journal Technology Management,9(5/ 6/ 7),687-690。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Gilbert, R. J.、Newbery, D. M. G.(1982)。Preemptive Patenting and the Persistence of Monopoly。The American Economic Review,72(June),514-526。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Kotha, S.、Orne, D.(1989)。Generic Manufacturing Strategies: A Conceptual Synthesis。Strategic Management Journal,10,211-231。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | MacMillan, I. C.(1983)。Preemptive Strategies。The Journal of Business Strategy,4(2),16-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | Miller, R. E.、Hayslip, W.(1989)。Implementing Manufacturing Strategic Planning。Planning Review,4,256-267。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
36. | Pascale, R.(1984)。Perspectives on Strategy: The Real Behind Honda's Success。California Management Review,26(3),1-29。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
37. | Rafli, F.(1984)。Upgrading the Manufacturing Function's Strategic Role。Operations Management Review,Fall,42-47。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
38. | Segev, E.(1988)。A Framework for a Grounded Theory of Corporate Policy。Interfaces,18(Sep./ Oct.),42-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
39. | Wheelwright, S. C.、Sasser, W. Earl, Jr.(1989)。The New Product Development Map。Harvard Business Review,May/ June,112-125。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
40. | Riedel, J. C. K. H.、Pawar, K. S.(1991)。The Strategic Choice of Simultaneous Versus Sequential Engineering for the Introduction of New Products。International Journal of Technology Management,6(3/ 4),321-334。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |