The five main purposes of the marketing are:(1)to create the values of products (2)to satisfy the needs of customers (3)to achieve the goals of enterprises (4)to fulfil the social duties and (5)to grab the consecutive business opportunities. Being a part of non-profit organizations, the library's main purposes are quite the same with those of the marketing. People have began to realize that the marketing-oriented method is the most important management rule since 1950's. Philip Kotler, one of the leading authorities in the American marketing field of the present-day, has also written a book called "Strategic Marketing for Non-profit Organization". Although there is a time lag in applying marketing concept, the final goal of the combination of the products and customers is quite the same between that of Kotler and the people in the 1950's. Based upon this hypothesis, the essay is trying to find out the niche and the roles of the public libraries.