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題名:體育運動行銷人員之就業出路探討
書刊名:大專體育
作者:徐揚
出版日期:1999
卷期:45
頁次:頁145-150
主題關鍵詞:運動行銷運動行銷人員運動產業
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:8
  • 點閱點閱:35
期刊論文
1.Pitts, B. G.、Fielding, L. W.、Mliier, L. K.(1994)。Industry Segmentation Theory and the Sport Industry: Developing a Sport Industry Segment Model。Sport Marketing Quarterly,3(1),15-24。  new window
2.徐揚(19990800)。正視運動行銷的功能--談運動從業人員的運動行銷正確觀。大專體育,44,67-73。new window  延伸查詢new window
3.Kjeldsen, E. K. M.(1990)。Sport Management Career: A Descriptive Analysis。Journal of Sport Management,4,121-132。  new window
圖書
1.Mullin, B. J.、Hardy, S.、Sutton, W. A.(1993)。Sport Marketing。Champaign, II.:HumanKinetics Books。  new window
2.Parks, J. B.、Zanger, B. R.(1990)。Sport & Fithess Management: Career Strategies and professional Content。Champaign, II.:Human Kinetics Books。  new window
3.Kinnear, T. J.、Bernhardt, K. L.、Krentler, K. A.(1995)。Principles of Marketing。New York, N.Y.:Harper Collins Publishers。  new window
4.Field, S.(1991)。Carrer Opportunities in the Sport Industry。New York, NY:Facts On File, Inc.。  new window
5.Graham, S.、Goldblatt, J. J.、Delpy, L.(1995)。The Ultimate Guide to Sport Event Mangement and Marketing。Richard D. Irwin, Inc.。  new window
6.Kotler, P.、Armstrong, G.(1997)。Marketing An Introduction。Upper Saddle River, New Jersey:Prentice Hall International, Inc。  new window
7.Pitts, B. G.、Stotlar, D. K.(1996)。Fundamentals of Sport Marketing。Morgantown, WV:Fitness Information Technology, Inc.。  new window
圖書論文
1.Callecod, R. L.、Stotlar, D. K.(1990)。Sport marketing。Sport & Fitness Management: Career Strategies and Proffessional Content。Campaign, IL:Human Kinetics Books。  new window
2.Pitts, B. G.、Fielding, L. W.(1991)。Strategic Sport Marketing: Case analysis。The Management of Sport:Its Foudation and Application。St. Louis, Mo。  new window
 
 
 
 
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