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題名:決定連鎖加盟體系電子整合之因素
書刊名:臺大管理論叢
作者:侯君溥林盛程
作者(外文):Ho, Chin-fuLin, Sheng-cheng
出版日期:1999
卷期:10:1
頁次:頁91-138
主題關鍵詞:連鎖加盟體系電子整合跨組織資訊系統交易成本理論資源依賴理論Franchise systemElectronic integrationInterorganizational systemsTransaction cost theoryResource dependency theory
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:47
  • 點閱點閱:54
     電子整合是指相鄰價值鏈的角色間,透過專屬的電腦和通訊系統的採用而達成準 垂直整合的一種特定型態。為了找出連鎖加盟體系之電子整合決定因素,本研究嘗試從交易 成本理論與資源依賴理論觀點出發,從交易成本理論導出企業程序資產專質性、信賴度、交 易專屬投資等變數; 從資源依賴理論導出淨依賴性與權力運用等變數。經過訪談便利商店連 鎖加盟體系的總部及授權和自願加盟店,並運用個案分析,發現企業程序資產專質性、交易 專屬投資、加盟店的淨依賴性和電子整合程度成正比; 總部的權力運用則大致表現出正向關 係,但並不夠顯著; 至於信賴度則偏高且與電子整合程度不完全成正比。如果從加盟制度之 類別,授權加盟及自願加盟來分析,前述三項與電子整合程度仍成正比; 而總部的權力運用 可明顯看出和電子整合程度有正向關係; 至於信賴度之差異則是不明顯。另外,授權加盟的 電子整合程度比自願加盟高,可能表示授權加盟較能順利引進資訊科技,在面對未來連鎖加 盟可能的蓬勃發展,這一點可供加盟體系業者作參考。
     Electronic integration stands for a form of vertical quasi-integration achieved through the deployment of a proprietary interorganizational system, which is considered as a cheaper way to gain integration advantage than conventional vertical integration. This paper draws on both transaction cost theory and resource dependency theory to obtain the determinants of electronic integration in franchise systems, and then develop a model of five determinants: business process asset specificity, trust, transaction specific investment, net dependency, exercised power. The model was then tested by case studies which include four franchisors and ten franchisees in convenience store chains. The results indicated that business process asset specificity, transaction specific investment and net dependency have positive correlation with the degree of electronic integration; though trust and exercised power did not show strong correlation with the degree of electronic integration when individual franchise systems were compared. And among the five variables tested only trust didn't present significant impact upon electronic integration when franchise systems were classified as franchise chain and voluntary chain.
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圖書
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圖書論文
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