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題名:廣告進入障礙、新廠商之進入及產業競爭程度:臺灣地區消費財產業之實證研究
書刊名:產業管理學報
作者:高人龍
作者(外文):Kao, Jen-lung
出版日期:1999
卷期:1:1
頁次:頁13-40
主題關鍵詞:廣告產品差異化便利品銷售通路議價能力進入障礙AdvertisingProduct differentiationConvenience goodsDistribution channelsBargaining powerEntry barriers
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:16
期刊論文
1.Geroski, P. A.(1982)。Simultaneous Equations Models of the Structure-Performance Paradigm。European Economic Review,19(1),145-158。  new window
2.周添城(198508)。市場集中度、獨占度與進出口比率。臺北市銀月刊,16(8)=191,1-19。  延伸查詢new window
3.Caves, R. E.、Williamson, P. J.(1985)。What is Product Differentiation, Really?。Journal of Indusrial Economics,34(2),113-132。  new window
4.Baron, David P.(197309)。Limit Pricing, Potential Entry, and Barriers to Entry。American Econmic Review,63,666-674。  new window
5.Duetsch, L. L.(1975)。Structure, Performance, and the Net Rate of Entry into Manufacturing Industries。Southern Economic Journal,41,450-456。  new window
6.Comanor, W. S.、Wilson, T. A.(1979)。The Effect of Advertisting on Competition: A Survey。Journal of Economic Literature,17,453-476。  new window
7.Comanor, W. S.、Wilson, T. A.(1967)。Advertising, Market Structure and Performance。Review of Economics and Statistics,49(4),423-440。  new window
8.Ireland, N. J.(1972)。Concentration and the Growth of Market Demand: A Comment on Gaskin’s Limit Pricing Model。Journal of Economic Theory,5,303-305。  new window
9.Kamien, Morton、Schwartz, Nancy(1973)。Limit Pricing and Uncertain Entry。Econometrica,39,441-454。  new window
10.Masson, Robert T.、Shaanan, Joseph(1982)。Stochastic-Dynamic Limit Pricing : An Empirical Test。Review of Economics and Statistics,64,413-422。  new window
11.Martin, Stephen(1979)。Advertising, Concentration and Profitability: The Simultaneous Problem。Bell Journal of Economics,10,639-647。  new window
12.Mann, H. M.、Henning, J. A.、Meehan, J. W.(1973)。Advertising and Market Concentration : Comments。Southern Economic Journal,39,448-453。  new window
13.Orr, D.(1974)。The Determinants of Entry: A Study of Canadian Manufacturing Industries。Review of Economics and Statistics,56,58-66。  new window
14.Nelson, Phillip(1974)。Advertising as Information。Journal of Political Economy,82(4),729-754。  new window
15.Shapiro, D.、Khemani, R. S.(198703)。The Determinants of Entry and Exit Reconsidered。International Journal Of Industrial Economics,5,15-26。  new window
16.Schmalensee, R.(1982)。Product Differentiation Adventages of Pioneering Brands。Bell Journal of Economics,72,349-365。  new window
17.Weiss, Leonard W.(1969)。Advertising, Profits and Corporate Taxes。Review of Economics and Statistics,51(4),421-430。  new window
18.Telser, L. G.(1969)。Another Look at Advertising and Concentration。Journal of Industrial Economics,18,85-94。  new window
19.Telser, L. G.(1964)。Advertisting and Competition。Journal of Politcal Economy,72,537-562。  new window
20.Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。  new window
會議論文
1.Khemani, R. S.、Shapiro, D. M.(1984)。Alternative Specifications of the Entry Equation。10th Annual Conference of the European Association for Research in Industial Economics。Bergen。  new window
研究報告
1.高人龍(1993)。廣告之進入障礙效果-臺灣地區製造業之實証研究 (計畫編號:NSC820301-H-030-016)。  延伸查詢new window
學位論文
1.游宏修(1985)。廣告密集度、市場集中度與產業利潤率間之實証研究--台灣製造業之個案分析(碩士論文)。國立中興大學。  延伸查詢new window
2.徐子光(1986)。台灣製造業廠商加入決定因素之剖析(碩士論文)。國立中興大學。  延伸查詢new window
3.胡光民(1990)。結構-績效關係與模型之選擇台灣地區製造業之實證研究(碩士論文)。輔仁大學。  延伸查詢new window
4.Gaskin, Darius(1970)。Optimal Pricing by Dominant Firms(博士論文)。University of Michigan。  new window
5.Harris, M. N.(1973)。Entry, Barriers to Entry and Limit Pricing(博士論文)。Columbia University。  new window
圖書
1.Caves, R. E.(1972)。American Industry : Structure, Conduct, Performance。Englewood Cliff, New Jersey:Prentice Hall。  new window
2.Comanor, W. S.、Wilson, T. A.(1974)。Advertising and Market Power。Cambridge, Mass:Harvard University Press。  new window
3.Kao, Henry J. L.(1992)。Entry, Market Structure and International Trade : An Empirical Study of Taiwan's Maunfacturing Industries。New York:London:Garland Publishing, Inc.。  new window
4.Scherer, F.(1980)。Industrial Market Structure and Economic Performance。Chicago:Rand Me. Nally College Publishing Company。  new window
5.Porter, M. E.(1976)。Interbrand Choice, Strategy, and Bilateral Market Power。Cambridge, Massachusetts:Harvard University Press。  new window
6.Sutton, J.(1991)。Sunk Costs and Market Structure: Price Competion, Advertising and the Evolution of Concentration。Cambridge:MIT Press。  new window
7.Simon, J.(1970)。Issues in the Economics of Advertising。Ghampiagn:University of Illinois Press。  new window
8.Sherman, R.(1972)。The Economics of Advertising。London:North Holland Publishing。  new window
9.Bain, Joe Staten(1956)。Barriers to new competition: Their character and consequences in manufacturing industries。Harvard University Press。  new window
10.Scherer, F. M.、Ross, D.(1990)。Industrial Market Structure and Economic Performance。Houghton Mifflin Company。  new window
圖書論文
1.Brozen, Y.(1974)。Entry Barriers: Advertising and Product Differentiation。Industry Concentration: The New Learning。Boston:Little, Brown。  new window
 
 
 
 
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