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題名:地域限制的競爭效果--臺灣區製藥業的驗證
書刊名:經濟研究. 臺北大學經濟學系
作者:莊春發
作者(外文):Chuang, Chuen-fa
出版日期:1999
卷期:36:2
頁次:頁145-163
主題關鍵詞:品牌內競爭品牌間競爭地域限制雙重邊際化Intrabrand competitionInterbrand competitionTerritorial restrictionsDouble marginalization
原始連結:連回原系統網址new window
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     地或限制對市場競爭的影響,在反托拉斯實務與文獻長期以來有著絕然對立的說法。芝加哥學派以為地域限制的產生,係緣於經銷階段搭便車的防止,有增加配銷效率的好處。相反的,傳統學派則認為地域限制制度,可能成為製造商暗地裡勾結的工具,不利於市場競爭的維持。 根據文獻兩種對立理論的主張,本文將其演化為可驗證的前提,並利用臺灣地區製藥業產的資料加以驗證。檢驗的結果發現:臺灣區製藥業地域限制的結果,傾向於支持效率說,對傳統的勾結說,則未能給予有力的支持。
     In antitrust literature and practices, totally opposite viewpoints on the issue of impact of territory restriction on market competition have been existing for a long time. The Chicago school considers that the formation of territory restriction is to prevent free riders in the distribution and marketing stage. Allocation efficiency can, thus, be enhanced by territory restriction. In contrast, the Classical School sees that territory restriction causes firms to collude. This in turn would decrease competition degree of the market. To empirically investigate these opinions, this study first proposes testable working hypotheses corresponding these opinions, then use data of Taiwan's pharmaceutical industry to perform the tests. The results show that territory restriction in Taiwan's pharmaceutical industry supports the efficiency hypothesis proposed by the Chicago School.
期刊論文
1.White, L. J.(1981)。Vertical Restraints in Antitrust Law: A Coherent Model。Antitrust Bulletin,327-345。  new window
2.Spengler, J.(1950)。Vertical Integration and Antitrust Policy。Journal of Political Economy,58,347-352。  new window
3.Rey, P.、Stiglitz, J.(1995)。The Role of Exclusive Territories in Producer'€™s Competition。Rand Journal of Economics,26(3),431-451。  new window
4.Rey, P.、Stiglitz, J.(1988)。Vertical Restraints and Producer'€™s Competition。European Economic Review,33,561-568。  new window
5.Posner, Richard A.(1977)。The Rule of Reason and The Economic Approach: Reflections on The Sylvania Decision。University of Chicago Law Review,45(1),1-13。  new window
6.Grime, W. S.(1995)。Brand Marketing, Intrabrand Competition, and The Multibrand Retailer: The Antitrust Law of Vertical Restraints。Antitrust Law Journal,64,83-136。  new window
7.Comanor, William S.(1985)。Vertical Price Fixing, Vertical Market Restrictions, and The New Antitrust Policy。Harvard Law Review,98,983-1002。  new window
8.Bork, R. H.(1966)。The Rule of Reason and Per Se Concept: Price Fixing and Market Division。Yale Law Journal,75,391-429。  new window
9.Telser, L. G.(1960)。Why Should Manufactures Want Fair Trade?。Journal of Law and Economics,3,86-105。  new window
10.Steiner, R. L.(1991)。Intrabrand Competition-Stepchild of Antitrust。Antitrust Bulletin,36,155-200。  new window
11.Scherer, F. M.(1983)。The Economic of Vertical Restraints。Antitrust Law Journal,52,687-707。  new window
12.Comanor, W.(1968)。Vertical Territorial and Customer Restrictions: White Motor and Its Aftermath。Harvard Law Review,81,1419-1438。  new window
13.Berger, R. L.(1989)。Uniformly More Power Test For Hypotheses Concerning Linear Inequalities and Normal Means。Journal of the American Statistical Association,84,192-199。  new window
14.Easterbrook, Frank H.(1984)。Vertical Arrangements and The Rule of Reason。Antitrust Law Journal,53(1),135-173。  new window
15.Posner, Richard A.(1981)。The Next Step In The Antitrust Treatment of Restricted Distribution : Per Se Legality。University of Chicago Law Review,48(1),6-26。  new window
16.莊春發(19950600)。美國反托拉斯立法目標的研究。經濟研究. 臺北大學經濟學系,33(2),71-101。new window  延伸查詢new window
會議論文
1.莊春發(1998)。產品生命週期與地域限制管制的研究。公平交易法學術研討會。台灣大學法律系。  延伸查詢new window
2.莊春發(1992)。公平交易法與台灣水泥業之研究。公平交易法與產業發展學術研討會。國立中興大學。  延伸查詢new window
研究報告
1.周作姍(1994)。排他性契約適用公平交易法之探討。  延伸查詢new window
圖書
1.Bork, R. H.(1978)。Antitrust Paradox。New York:Basic Books。  new window
2.Blair, R. D.、Kaserman, D. L.(1985)。Antitrust Economics。Homewood Illinois:Richard D. Irwin Inc.。  new window
3.Hovenkamp, H.(1985)。Economics and Federal Antitrust Law。Minnesota:West Publishing Co。  new window
4.Posner, Richard A.(1976)。Antitrust Law: An Economic Perspective。University of Chicago Press。  new window
 
 
 
 
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