| 期刊論文1. | Stewart, K. L.(1991)。Applying a Marketing Orientation to a Higher Education Setting。Journal of Professional Services Marketing,7(2),117-124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Adler, K.。Upgrades: A new Service, a New Market and a New Strategy for Higher Education。Journal of Marketing for Higher Education,9(1),11-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Stevens, R. E.、Warren, W. E.、Loudon, D. L.、Dunn, P.(1996)。Image Gap Analysis: A Pilot Study。Journal of Marketing for Higher Education,7(3),95-102。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Wallingford, H. P.、Berger, K.(1993)。Marketing strategies for a low endowment private university in the 1990's。Journal of Marketing for Higher Education,4(1/2),325-338。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Bingham, F. G.(1993)。Marketing the institution of higher learning: a research analysis enrollment model。Journal of Marketing for Higher Education,4(1/2),59-72。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Goldgehn, L. A.(1990)。Are U.S. colleges and universities applying marketing techniques properly and within the context of an overall marketing plan。Journal of marketing for higher education,3(1),5-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Houston, F. S.(1986)。The Marketing Concept: What It Is and What It Is Not。Journal of Marketing,49(2),81-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Litten, L. H.(1980)。Marketing Higher Education, Journal of higher education。Journal of higher education,40-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Rosen, D. E.、Curran, J. M.、Greenlee, T. B.(1998)。College Choice in a Brand Elimination Framework: The High School Student's Perspective。Journal of Marketing for Higher Education,8(3),73-92。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | 邱天助(19960200)。社會教育的行銷理念。社教雙月刊,71,9-16。 延伸查詢![new window](/gs32/images/newin.png) | 11. | Rosen, Deborah E.、Curran, James M.、Greenlee, Timothy B.(1998)。College choice in a brand elimination framework: the administrator's perspective。The Journal of Marketing for Higher Education,8(4),61-81。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 洪順慶、王俊如(1993)。高等教育行銷的本質與管理教育行銷。第五屆全國管理教育研討會。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Kotler, P.、Fox, K. F. A.(1985)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kotler, Philip、Fox, Karen F. A.(1995)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | Silberg, Carol A.(1984)。What is the Relationship between the Effectiveness of Nonprofit Organizations' Marketing Techniques and Type of Audience Approached?(ED254287)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Slater, J. R.(1987)。A model for the development of a proactive, action-adaptation, marketing strategy for the area vocational-technical。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | 季新麟(1999)。企圖心最強進步最多的大學。遠見雜誌大學聲望調查特刊。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 牟中原(1998)。沒有了標準本,還能聯考嗎?考招分立新制度。教育改革大探索。 延伸查詢![new window](/gs32/images/newin.png) | |