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題名:高等教育之行銷問題分析
作者:陳瑞萍
書刊名:學校組織與課程革新;高強華 (主編)
集叢:地方教育輔導叢書;30
頁次:281-301
出版日期:2002
出版項:臺北:國立臺灣師範大學
主題關鍵詞:高等教育行銷
學門:No such subject
資料類型:專書論文
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:9
期刊論文
1.Stewart, K. L.(1991)。Applying a Marketing Orientation to a Higher Education Setting。Journal of Professional Services Marketing,7(2),117-124。  new window
2.Adler, K.。Upgrades: A new Service, a New Market and a New Strategy for Higher Education。Journal of Marketing for Higher Education,9(1),11-23。  new window
3.Stevens, R. E.、Warren, W. E.、Loudon, D. L.、Dunn, P.(1996)。Image Gap Analysis: A Pilot Study。Journal of Marketing for Higher Education,7(3),95-102。  new window
4.Wallingford, H. P.、Berger, K.(1993)。Marketing strategies for a low endowment private university in the 1990's。Journal of Marketing for Higher Education,4(1/2),325-338。  new window
5.Bingham, F. G.(1993)。Marketing the institution of higher learning: a research analysis enrollment model。Journal of Marketing for Higher Education,4(1/2),59-72。  new window
6.Goldgehn, L. A.(1990)。Are U.S. colleges and universities applying marketing techniques properly and within the context of an overall marketing plan。Journal of marketing for higher education,3(1),5-28。  new window
7.Houston, F. S.(1986)。The Marketing Concept: What It Is and What It Is Not。Journal of Marketing,49(2),81-87。  new window
8.Litten, L. H.(1980)。Marketing Higher Education, Journal of higher education。Journal of higher education,40-58。  new window
9.Rosen, D. E.、Curran, J. M.、Greenlee, T. B.(1998)。College Choice in a Brand Elimination Framework: The High School Student's Perspective。Journal of Marketing for Higher Education,8(3),73-92。  new window
10.邱天助(19960200)。社會教育的行銷理念。社教雙月刊,71,9-16。  延伸查詢new window
11.Rosen, Deborah E.、Curran, James M.、Greenlee, Timothy B.(1998)。College choice in a brand elimination framework: the administrator's perspective。The Journal of Marketing for Higher Education,8(4),61-81。  new window
12.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
會議論文
1.洪順慶、王俊如(1993)。高等教育行銷的本質與管理教育行銷。第五屆全國管理教育研討會。  延伸查詢new window
圖書
1.Kotler, P.、Fox, K. F. A.(1985)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。  new window
2.Kotler, Philip、Fox, Karen F. A.(1995)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。  new window
3.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
單篇論文
1.Silberg, Carol A.(1984)。What is the Relationship between the Effectiveness of Nonprofit Organizations' Marketing Techniques and Type of Audience Approached?(ED254287)。  new window
2.Slater, J. R.(1987)。A model for the development of a proactive, action-adaptation, marketing strategy for the area vocational-technical。  new window
圖書論文
1.季新麟(1999)。企圖心最強進步最多的大學。遠見雜誌大學聲望調查特刊。  延伸查詢new window
2.牟中原(1998)。沒有了標準本,還能聯考嗎?考招分立新制度。教育改革大探索。  延伸查詢new window
 
 
 
 
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