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S.(1949)。An Experimental Study of the Effects of Ethos in Public Speaking。Speech Monographs,16(2),190-202。 | 13. | Johnson, A.(1970)。A preliminary Investigation of The Relationship between Message Organization and Listener Comprehension。Central State Speech Journal,21,104-107。 | 14. | Klopf, D.、Cambra, R.(1983)。Communication Apprehension in Foreign Settings: The Results of Exploratory Research。The Journal of The Communication Association of the Pacific,12(1),37-52。 | 15. | Krueger, W.(1929)。The Effect of Overlearning on Retention。Journal of Experimental Psychology,12(1),71-78。 | 16. | Luchok, J.、McCroskey, J.(1978)。The Effect of Quality of Evidence on Attitude and Source Credibility。Southern Speech Communication Journal,43(4),371-383。 | 17. | Luh, C.(1922)。The Conditions of Retention。Psychological Monographs,31(3),22。 | 18. | McCroskey, J.(1977)。Oral Communication Apprehension: A Summary of Recent Theory and Research。Human Communication Research,4(1),78-96。 | 19. | McCroskey, J.(1982)。Oral Communication Apprehension: A Reconceptualization。Communication Yearbook,6,136-170。 | 20. | McGeoch, J.(1930)。The Influence of Associative Value upon The Difficulty of Nonsense Syllable Lists。Journal of Genetic Psychology,37,421-426。 | 21. | Miller, G.(1956)。The Magic Number of Seven Plus or Minus Two: some Limits on our capacity for processing information。Psychology Review,63,81-97。 | 22. | Miller, E.(1946)。Speech Introduction and Conclusion。Quarterly Journal of Speech,32,181-183。 | 23. | Morris, P.、Reid, R.(1971)。Imagery and the Compatibility of Pairing in the Free Recall of Adjective-Noun Pairs。Quarterly Journal of Experimental Psychology,23(4),393-398。 | 24. | Seiler, W.(1971)。The Effects of Visual Materials on Attitudes, Credibility, and Retention。Speech Monographs,38(4),331-334。 | 25. | Seiler, W.(1972)。Audio Visual Materials in Classroom Instruction: A Theoretical Approach。Speech Teacher,21(3),197-204。 | 26. | Sharp, H.、McClung, T.(1966)。Effects of Organization on Speaker's Ethos。Speech Monographs,33(2),182-183。 | 27. | Smith, R.(1951)。An Experimental Study of the Effects of Speech Organization upon Attitude of College Students。Speech Monographs,18(4),292-301。 | 28. | Spice, C.、Bassett, R.(1976)。The Effect of Organization on Learning from An Informative Message。Southern Speech Communication Journal,41(3),290-299。 | 29. | Thompson, E.(1960)。An Experimental Investigation of Relative Effectiveness of Organizational Structure in Oral Communication。Southern Speech Journal,26(1),59-69。 | 30. | Thompson, E.(1967)。Some Effects of Organizations on the Speaker' s Ethos。Speech Monographs,51-57。 | 31. | Vidmar, N.、Rokeach, M.(1974)。Archie Bunker' s Bigotry: A Study in Selective Perception and Exposure。Journal of Communication,24(1),36-47。 | 32. | Zayas, E.(1977)。Instructional Media in the Total Language Picture。International Journal of Instructional Media,5,145-150。 | 會議論文1. | Hwang, J.、Knutson, T.、Buffini, C.、Martin, D.(1988)。Cultural Differences and Communication Apprehension。The Annual Convention of the International Communication Association。 | 2. | Hwang, J.、Nwosu, P.、Tseng, J.(1992)。Cultural Norms Governing Interpersonal Communication Behaviour in the Chinese and American Societies。The Conference on Communication and Cultural Diversity in American Institutions。Fullerton, California。 | 3. | Lashbrook, V.(1971)。Source Credibility: A Summary of Experimental Research。The Annual Convention of the Speech Communication Association。San Francisco。 | 學位論文1. | McCroskey, J.(1966)。Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication(博士論文)。Pennsylvania State University。 | 2. | Miller, F.(1966)。An Experiment To Determine The Effect Organization Has on Immediate and Delayed Recall of Information(碩士論文)。Miami University,Ohio。 | 3. | Strother, E.(1951)。An Experimental Study of Ethos as Related to the Introduction in the Persuasive Speaking Situation(博士論文)。Northwestern University。 | 4. | Tseng, J.(1991)。A Comparative Study of Cultural Norms Governing Interpersonal Communication in the Chinese and American Society(碩士論文)。California State University,Sacramento。 | 5. | Weaver, J.(1969)。The Effects of Verbal Cuing and Initial Ethos upon Perceived Organization, Retention, Attitude Change and Terminal Ethos(博士論文)。Michigan State University。 | 圖書1. | Paivio, A.(1971)。Imagery and verbal process。New York:Holt Rinehart and Winston。 | 2. | DeVito, J.(1987)。The Elements of public speaking。New York, NY:Harper and Row。 | 3. | 王政彥(1991)。溝通恐懼。台北:遠流出版事業公司。 延伸查詢 | 4. | Hsu, F. L. K.(1970)。Americans and Chinese。New York:Doubleday Press。 | 5. | Burke, K.(1946)。A Grammar of Motives。Englewood Cliffs, NJ:Prentice-Hall。 | 6. | 張春興、楊國樞(1987)。心理學。台北:三民書局。 延伸查詢 | 7. | Wiener, Norbert(1961)。Cybernetics or Control and Communication in the Animal and the Machine。MIT Press。 | 8. | 劉麗容(1991)。如何克服溝通障礙。臺北:遠流。 延伸查詢 | 9. | McLuhan, M.(1967)。The Medium is the Message: An Inventory of Effects。New York, NY:Bantam Books。 | 10. | Bitzer, L.(1963)。The Philosophy of Rhetoric by George Campbell。George Campbell University of Illinois Press。 | 11. | Brroks, W.(1988)。High Impact Public Speaking。Englewood Cliffs, NJ:Prentice-Hall。 | 12. | Bruskin Associates(1986)。Fears。Bruskin Associates。 | 13. | Campbell, G.(1923)。The Philosophy of Rhetoric。Boston:Charles Ewer。 | 14. | Gallup, G.、Gallup, A.(1986)。The Great American Success Story: Gactors That Affect Achievement。Homewood, IL:Dow-Jones Irwin。 | 15. | Golden, J.、Berquist, G.、Coleman, W.(1983)。The Rehtoric of Western Thought。Dubuque, Iowa:Kendall Hunt。 | 16. | Goss, B.(1989)。The Psychology of Human Communication。Prospect Heights, IL:Waveland Press。 | 17. | Gudykunst, W.、Kim, Y.(1992)。Communicating With Strangers。New York, NY:Random House。 | 18. | Hall, E.(1987)。The Hidden Differences。Garden City, NY:Anchor Press。 | 19. | Hamilton, E.(1960)。The Greek Way to Western Civilization。New York, NY:Mentor。 | 20. | Hopkins, M.(1987)。Active Parenting。San Francisco, Ca:Perennial Library。 | 21. | Jones, W.(1984)。Situational Factors in Shyness。American Psychological Association。 | 22. | Kraus, S.(1976)。The Effects of Mass Communication on Political Behaviour。Pennsylvania State University Press。 | 23. | Manchester, W.(1967)。The Death of A president, Novermber 20-Novermber 25。New York, NY:Haper and Row。 | 24. | McCroskey, J.(1993)。An Introduction to Rhetorical Communication。Englewood Cliffs, New Jersey:Prentice-Hall。 | 25. | Ogden, C.、Richards, I.(1936)。The Meaning of Meaning: a Study of The Influence of Language Upon Thought and of The Science of Symbolism。New York:Harcout, Brace and Co.。 | 26. | Osborne, P.(1989)。Patenting in the 90s。Intercourse, Pa:Good Books。 | 27. | Packard, V.(1964)。The Hidden Persuader。New York, NY:Pocket Books。 | 28. | Richmond, V.、McCroskey, J.(1985)。Communication Apprehension, Avoidance and Effectiveness。Scottsdale, Az:Gorsuch Scarisbrick Publishers。 | 29. | Rokeach, M.(1960)。The Open and the Closed Mind。New York, NY:Basic Books。 | 30. | Shadden B.(1988)。Communication Behaviour and Aging: A Source Book For Clinicians。Baltimore, Md:Milliams and Williams。 | 31. | Sproule, J.(1991)。Speechmaking: An Introduction to Rhetoric Competence。Dubuque, IA:William C. Brown。 | 32. | Travers, M.(1970)。Man' s Information System。Scranton, PA:Chandler Publishing Company。 | 33. | Zimbardo, P.(1977)。Shyness: What It Is and What To Do about It。Reading, Mass:Addison-Wesley。 | 34. | 莎羅芙、楊麗瓊(1984)。說話的藝術。遠流出版公司。 延伸查詢 | 35. | 勞倫斯、陳家聲(1984)。演講的技巧。遠流出版公司。 延伸查詢 | 36. | 劉秉南(1981)。演講規則與技術。商務印書館。 延伸查詢 | 37. | 程湘帆(1979)。演講學。商務印書館。 延伸查詢 | 38. | Wharton School Applied Research Center(1981)。A Study of the Effect of the Use of Overhead Transparencies in Business Meetings。University of Pennsylvania。 | 39. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。 | 40. | Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。 | 41. | Shannon, Claude Elwood、Weaver, Warren(1949)。The Mathematical Theory of Communication。University of Illinois Press。 | 圖書論文1. | Gregg, V.(1976)。Word Frequency, Recognition and Recall。Recall and Recognition。London:Wiley。 | 2. | Miller J.(1962)。Information Input Overload。Self-Organizing Systems。Washington, D. C.:Spartan Books。 | 3. | Pool, I.、Shulman, I.(1964)。Newsmen' s Fantasies, Audiences and Newswriting。People, Society and Mass Communications。New York, NY:Free Press。 | 4. | Tulving, E.(1972)。Episodic and Semantic Memory。Organization of Memory。New York, NY:Academic Press。 | 5. | Yum, J.(1987)。Korean Philosophy and Communication。Communication from Eastern and Western Perspectives。New York, NY:Academic Press。 | |