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題名：傳播研究調查法
作者：蘇蘅 引用關係
出版日期：1986
出版項：臺北:三民書局
主題關鍵詞：大眾傳播；社會調查；研究方法
學門：傳播學
資料類型：專書
相關次數：
  • 被引用次數被引用次數:期刊(14) 博士論文(1) 專書(3) 專書論文(5)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:0
  • 點閱點閱:20
期刊論文
1.Glasser, Gerald J.、Metzger, Gale D.(1972)。Random-Digit Dialing as a Method of Telephone Sampling。Journal of Marketing Research，9(1)，59-64。  new window
2.Troldahl, Verling C.、Carter, Roy E. Jr.(1964)。Random Selection of Respondents Within Households in Phone Survey。Journal of Marketing Research，1，71-76。  new window
3.Groves, R. M.(1979)。Actors and Questions in Telephone and Personal Interview Surveys。Public Opinion Quarterly，43(2)，190-205。  new window
4.Rogers, T. F.(1976)。Interviews by Telephone and in Person: Quality of Responses and Field Performance。Public Opinion Quarterly，40(1)，51-65。  new window
5.Schaie, K. W.(1965)。A general model for the study of development problems。Psychological Bulletin，64，92-107。  new window
6.羅文輝(1986)。Q方法的理論與應用。民意學術季刊，1986(春季號)，41-53。new window  延伸查詢new window
7.Cummings, K. Michael(1979)。Random Digit Dialing: A Sampling Technique for Telephone Surveys。Public Opinion Quarterly，43(2)，233-244。  new window
8.Jordan, L. A.、Marcus, A. C.、Reeder, L. G.(1980)。Response styles in telephone and household interviewing: A field experiment。Public Opinion Quarterly，44，210-222。  new window
9.Cronbach, L. J.、Meehl, Paul E.(1955)。Construct Validity in Psychological Tests。Psychological Bulletin，52(4)，281-302。  new window
10.Sudman, Seymour(1973)。The Uses of Telephone Directories for Survey Sampling。Journal of Marketing Research，10，204-207。  new window
11.Waksburg, Joseph(1978)。Sampling Methods for Random Digit Dialing。Journal of the American Statistical Association，73(361)，40-46。  new window
12.丁庭宇、周愫嫻、劉淑玲(1986)。電話民意調查的可行性--以「大臺北地區公車問題民意調查」為例。民意學術專刊，1986(夏季號)，29-40。  延伸查詢new window
13.李茂能(19860215)。塞斯通式態度量表的編製。測驗與輔導，74，1383-1387。  延伸查詢new window
14.杜邦傑(19790615)。效度的種類及其考驗方法。測驗與輔導，34，525-531。  延伸查詢new window
15.楊國滿(1986)。選舉參與行為的金字塔模型：民國七十二年增額立法委員選舉的分析。民意學術專刊，107，21-40。  延伸查詢new window
16.楊陸學(1986)。日本VR機構提出芻議：國內收視率調查亟待突破。電視周刊，1986(5月號)，18-22。  延伸查詢new window
17.賈馥茗(1965)。簡介Q-technique。測驗年刊，12，5-7。  延伸查詢new window
18.隋杜卿(1986)。「戶內隨機抽樣」技術的運用。民意測驗專刊，1986(秋季號)，83-98。  延伸查詢new window
19.蘇蘅、林文政(19860600)。讀者對報紙評價的研究。報學，7(6)，3-9。  延伸查詢new window
20.Adams, J.(1978)。Sequential Strategies and the Separation of Age, Cohort, and Time-of-Measurement Contributions to Developmental Data。Psychological Bulletin，85，1309-1316。  new window
21.Dillman, Don A.(1972)。Increasing Mail Questionnaire Response in Large Samples of the General Public。Public Opinion Quarterly，36，254-257。  new window
22.Dillman, Don A.、Gallegos, Jean Gorton、Frey, James H.(1976)。Reducing Refusal Rates for Telephone Interviews。Public Opinion Quarterly，40，66-78。  new window
23.Dillman, Don A.、Christenson, James A.、Carpenter, Edwin H.、Brooks, Ralph M.(1974)。Increasing Mail Questionnaire Response: A Four State Comparison。American Sociological Review，39，744-756。  new window
24.Felligi, I. P.、Holt, D.(1976)。A Systematic Approach to Automatic Edit and Imputation。Journal of the American Statistical Association，71，17-35。  new window
25.Freund, R. J.、Hartley, H. O.(1967)。A Procedure for Automatic Data Editing。Journal of American Statistical Association，62，341-352。  new window
26.Guttman, L.(1944)。A Basis for Scaling Qualitative Data。American Sociological Review，9，139-150。  new window
27.Guttman, L.(1947)。The Cornell Technique for Scale and Intensity Analysis。Educational Psychological Measurement，7，247-279。  new window
28.Klecka, W. R.、Tuchfarber, A. J.(1978)。Random Digit Dialing: A Comparison to Personal Surveys。Opinion Quarterly，42，105-114。  new window
29.McCain, Thomas(1985)。The Invisible Influence: European Audience Research。Intermedia，13(4/5)，74-78。  new window
30.Menzel, H.(1953)。A New Coefficient for Scalogram Analysis。Public Opinion Quarterly，17，268-280。  new window
31.Rich, C. L.(1977)。Is Random Digit Dialing Really Necessary?。Journal of Marketing Research，14，300-305。  new window
32.Salmon, Charles T.、Nichols, John Spicer(1983)。The Next-Birthday Method of Respondent Selection。Public Opinion Quarterly，47，271-272。  new window
33.Schramm, Wilbur(1949)。The Nature of News。Journalism Quarterly，26，259-269。  new window
34.Shure, G. H.、Meeker, R. J.(1978)。A minicomputer system for multiperson computer-assisted telephone interviewing。Behavior Research Methods and Instrument，10，196-202。  new window
35.Stephenson, William(1950)。A Statistical Approach to Typology: The Study of Trait-Universe。Journal of Clinical Psychology，6，26-38。  new window
36.Tull, D. S.、Albaum, G. S.(1977)。Bias in Random Digit Dialing Surveys。Public Opinion Quarterly，41，389-395。  new window
37.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
會議論文
1.Wakslag, Jacob、Wober, Mallory(1985)。Qualitative and Scheduling Factors Affecting Viewing Behavior。The European Society for Opinion and Marketing Research (ESOMAR) Conference。London。  new window
研究報告
1.交通部電信總局(1985)。電信現代化計畫。  延伸查詢new window
2.Goudy, Willis J.(1976)。Interim Response to a Mail Questionnaire: Impacts on Variable Relationships。Iowa State University。  new window
圖書
1.Babbie, Earl R.(1983)。The Practice of Social Research。Belmont, CA：Wadsworth Publishing Company。  new window
2.Mokken, R. J.(1971)。A theory and procedure of scale analysis: With applications in political research。The Hague：Mouton。  new window
3.Hempel, Carl G.(1952)。Fundamentals of Concept Formation in Empirical Science。University of Chicago Press。  new window
4.Torgerson, Warren S.(1958)。Theory and Methods of Scaling。New York：John Wiley & Sons, Inc.。  new window
5.Kerlinger, Fred N.(1973)。Foundation of behavioral research。New York, NY：Holt, Rinehart and Winston, Inc.。  new window
6.Mclver, John P.、Carmines, Edward G.(1981)。Unidimensional Scaling。New York：Sage。  new window
7.Cooley, C. H.(1922)。Human nature and the social order。New York：Charles Scribner's Sons。  new window
8.楊國樞、文崇一、吳聰賢、李亦園(1985)。社會及行為科學研究法。臺北：東華書局。new window  延伸查詢new window
9.Groves, R. M.、Kahn, R. L.(1979)。Surveys by Telephone: A National Comparison with Personal Interviews。New York：Academic Press。  new window
10.Stempel, Guido H. III.、Westley, B. H.(1981)。Research Methods in Mass Communication。Englewood Cliffs, New Jersey：Prentice-Hall Inc。  new window
11.杜陵(1984)。社會調查。臺北：國家出版社。  延伸查詢new window
12.Backstrom, Charles H.、Hursh-César, Gerald D.(1981)。Survey Research。New York：John Wiley & Sons。  new window
13.Brown, Steven R.(1980)。Political Subjectivity: Applications of Q Methodology in Political Science。New Haven：Yale University Press。  new window
14.Dillman, Don A.(1978)。Mail and Telephone Surveys。New York：John Wiley & Sons。  new window
15.Dooley, David(1984)。Social Research Methods。Prentice-Hall。  new window
16.Edwards, A.(1957)。Techniques of Attitude Scale Construction。Englewood Cliffs, NJ：Prentice-Hall。  new window
17.Gordon, R. L.(1977)。Unidimensional Scaling of Social Variables: Concepts and Procedures。New York：Free Press。  new window
18.Glenn, Noral D.(1977)。Cohort Analysis。Beverly Hills：Sage Publication。  new window
19.Lazarsfeld, Paul F.、Rosenberg, Morris(1955)。The Language of Social Research: A Reader in the Methodology of Social Research。NY：Free Press。  new window
20.Lindzey, G.(1954)。Handbook of Social Psychology。Reading, MA：Addison-Wesley。  new window
21.McCombs, Maxwell E.、Shaw, Donald L.、Grey, David(1976)。Handbook of Reporting Methods。Boston：Houghton Mifflin。  new window
22.Markus, G. B.(1974)。Analyzing Panel Data。Beverly Hills：Sage Publication。  new window
23.Meyer, Philip(1973)。Precision Journalism。Bloomington：Indiana University Press。  new window
24.Nesselroade, J. R.、Baltes, P. B.(1980)。Longitudinal Research in the Study of Behavior and Development。NY：Academic Press。  new window
25.Otto, L. B.、Call, V. R. A.、Spenner, K. I.(1979)。Design for a Study of Entry into Careers。Boys Town, NE：Boys Town Center for the Study of Youth Development。  new window
26.(1968)。Report of the National Advisory Commission on Civil Disorders。New York：Dutton。  new window
27.Rossi, Peter H.、Wright, James D.、Anderson, Andy B.(1983)。Handbook of Survey Research。Academic Press。  new window
28.Roll, Charles W.、Cantril, Albert H.(1982)。Polls: Their Use and Misuse in Politics。Cabin John, Maryland：Seven Locks Press。  new window
29.Robinson, J. P.、Rusk, J. G.、Head, K.(1968)。Measurement of Political Attitudes。Ann Arbor：University of Michigan, Institute for Social Research。  new window
30.Sinaiko, H. Wallace、Broedling, Laurie A.(1976)。Perspectives on Attitude Assessment Surveys and Their Alternatives。Champaign, Illinois：Pendleton Publications。  new window
31.Snedecor, G. W.、Cochran, W. G.(1971)。Statistical Method。Ames, Iowa：Iowa State University Press。  new window
32.Stephenson, William(1968)。The Play Theory of Mass Communication。Chicago：University of Chicago Press。  new window
33.Tuchfarber, A. J.、Klecka, W. R.(1976)。Random Digit Dialing: Lowering the Cost of Victimization Surveys。Cincinnati：Police Foundation。  new window
34.Wittgenstein, L.(1971)。Philosophical Investigations。New York：MacMillan。  new window
35.Stanley, J. C.、Hopkins, K. D.(1972)。Educational and psychological measurement and evaluation。Englewood Cliffs, NJ：Prentice-Hall。  new window
36.Nunnally, Jum C.(1967)。Psychometric Theory。McGraw-Hill。  new window
37.Osgood, Charles Egerton、Suci, George John、Tannenbaum, Percy H.(1957)。The Measurement of Meaning。Urbana, IL：University of Illinois Press。  new window
38.Stephenson, William(1953)。The Study of Behavior: Q-Technique and Its Methodology。Chicago：The University of Chicago Press。  new window
單篇論文
1.Sanders, Keith P.。On Interpretation of Q Factors，U. of Missouri-Columbia。  new window
其他
1.賴東明(19860206)。成立收視率調查中心芻議。  延伸查詢new window
2.吳心柳(19860509)。誰知道誰在看電視？未名集。  延伸查詢new window
3.謝鵬雄(19830910)。收視率調查的極限。  延伸查詢new window
圖書論文
1.Stevens, S. S.(1951)。Mathematics, Measurement, and Psychophysics。Handbook of Experimental Psychology。New York：Wiley。  new window
2.吳聰賢(1985)。研究的性質與類。社會及行為科學研究法。臺北：東華書局。  延伸查詢new window
3.張嘵春(1985)。樣本調查研究。社會及行為科學研究法。臺北：東華書局。  延伸查詢new window
4.黃沙(1964)。民意測驗和中國。民意測驗之理論與實踐。中華民國民意測驗協會。  延伸查詢new window
5.黃堅厚(1985)。語義分析法。社會及行為科學研究法。臺北：東華書局。  延伸查詢new window
6.簡茂發(1985)。信度與效度。社會及行為科學研究法。臺北：東華書局。  延伸查詢new window
7.盧欽銘(1985)。Q技術。社會及行為科學研究法。臺北：東華書局。  延伸查詢new window
8.Anderson, Andy B.、Basilevsky, Alexander、Hum, Derek P. I.(1983)。Measurement: Theory and Techniques。Handbook of Survey Research。New York：Academic Press。  new window
9.Baltes, P. B.、Connelius, S. W.、Nesselroade, J. R.(1980)。Cohort Effects in Developmental Psychology。Longitudinal Research in the Study of Behavior and Development。New York：Academic Press。  new window
10.Comstock, George、McCombs, Maxwell(1981)。Survey Research。Research Methods in Mass Communication。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
11.Davis, James A.(1976)。Are Surveys Any Good, and If So, For What?。Perspectives on Attitude Assessment: Surveys and Their Alternatives。Champaign, Illinois：Pendleton Publications。  new window
12.Green, B. F.(1954)。Attitude Measurement。Handbook of Social Psychology。Reading, MA：Addison Wesley。  new window
13.Guttman, L.(1950)。Basis for Scalogram Analysis。Measurement and Prediction。Princeton：Princeton University Press。  new window
14.Guttman, L.(1950)。The Problem of Attitude and Opinion Measurement。Measurement and Prediction。Princeton：Princeton University Press。  new window
15.(1980)。Social Research, The Early History of。International Encyclopedia of the Social Sciences。  new window
16.Karweit, Nancy、Meyers, Edmund D. Jr.(1983)。Computers in Survey Research。Handbook of Survey Research。NY：Academic Press。  new window
17.National Science Foundation(1981)。Survey Research and Opinion Polls。Only One Science: Twelfth Annual Report of the National Science Board to the President of the United States。Washington, DC：U.S. Government Printing Office。  new window
18.Katz, Daniel、Stotland, Ezra(1959)。A Preliminary Statement to a Theory of Attitude Structure and Change。Psychology: A Study of a Science。New York：McGraw-Hill Press。  new window
 
 
 
 
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