期刊論文1. | Yin, W.、Dubinsky, A. J.(2004)。Framing effects of coupon face value on coupon redemption: A literature review with propositions。Journal of Marketing Management,20(7/8),877-896。 |
2. | Crowley, A. E.、Spangenberg, E. R.、Hughes, K. R.(1992)。Measuring the Hedonic and Utilitarian Dimensions of Attitudes toward Product Categories。Marketing Letters,3(3),239-249。 |
3. | Hastie, R.(2001)。Problems for judgment and decision making。Annual Review of Psychology,52(1),653-683。 |
4. | 劉雪峰、張志學、梁鈞平(2007)。認知閉合需要、框架效應與決策偏好。心理學報,39(4),611-618。 延伸查詢 |
5. | Venkatesh, Viswanath、Thong, James Y. L.、Xu, Xin(2012)。Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology。Management Information Systems Quarterly,36(1),157-178。 |
6. | Chitturi, R.、Raghunathan, R.、Mahajan, V.(2007)。Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional vs. Hedonic Trade-offs Mediate Product Preferences。Journal of Marketing Research,44(4),702-714。 |
7. | 雷霄(2014)。我國移動電子商務發展現狀及前景分析。合作經濟與科技,2014(7),71-72。 延伸查詢 |
8. | Jin, S. A. A.(2012)。"To Disclose or not to Disclose, That is the Question": A Structural Equation Modeling Approach to Communication Privacy Management in E-health。Computers in Human Behavior,28(1),69-77。 |
9. | 張鳳華、楊清、胡竹箐(2012)。自尊與模糊決策中的決策偏好。心理與行為研究,10(6),459-463。 延伸查詢 |
10. | 張鳳華(2009)。不同模糊程度下模糊決策的決策偏好。心理學探新,29(6),51-55。 延伸查詢 |
11. | 柯青松(2009)。時間壓力對偏好反轉的影響。山東理工大學學報:社會科學版,25(3),94-97。 延伸查詢 |
12. | Spangenbers, E. R.、Voss, K. E.、Crowley, A. E.(1997)。Measuring the Hedonic and Utilitarian Dimensions of Attitudes: A Generally Applicable Scale。Advances in Consumer Research,24(1),235-241。 |
13. | 趙占波、塗榮庭(2009)。產品屬性測量中的二維結構:一項實證研究。管理學報,6(1),70-77。 延伸查詢 |
14. | 王丹萍、莊貴軍、周茵(2013)。集成調節匹配對廣告態度的影響。管理科學,26(3),45-54。 延伸查詢 |
15. | 姚琦、樂國安、伍承聰、李燕飛、陳晨(2008)。調節定向的測量維度及其問卷的信度和效度檢驗。應用心理學,14(4),318-323。 延伸查詢 |
16. | Kahneman, D.、Tversky, A.(1979)。Prospect Theory: An Analysis of Decisions Under Risk。Econometrica,47(2),263-292。 |
17. | Lockwood, P.、Jordan, Christian H.、Kunda, Ziva(2002)。Motivation by positive or negative role models: Regulatory focus determines who will best inspire us。Journal of Personality and Social Psychology,83(4),854-864。 |
18. | Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing,46(3),92-101。 |
19. | Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。 |
20. | Tseng, F. C.、Kuo, F. Y.(2010)。The Way We Share and Learn: An Exploratory Study of the Self-Regulatory Mechanisms in the Professional Online Learning Community。Computers in Human Behavior,26(5),1043-1053。 |
21. | Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research,38(1),131-142。 |
22. | Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。 |
23. | Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist,52(12),1280-1300。 |
24. | Cesario, Joseph、Grant, Heidi、Higgins, E. Tory(2004)。Regulatory Fit and Persuasion: Transfer from 'Feeling Right'。Journal of Personality and Social Psychology,86(3),388-404。 |