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題名:元分析方法在社會化媒體採納和使用中的應用探索
書刊名:情報理論與實踐
作者:范哲趙宇翔朱慶華
出版日期:2017
卷期:2017(9)
頁次:112-118
主題關鍵詞:社會化媒體用戶行為元分析影響因素Social mediaUser behaviorMeta-analysisInfluencing factor
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:3
[目的/意義]探索元分析方法在社會化媒體用戶使用行為影響因素的研究中的應用。從時間維度和要素維度進行統一,從理論的角度系統歸納并梳理了該領域的研究現狀和特色。同時也為該領域未來的研究者提供了參考和借鑒。[方法/過程]運用元分析方法,以用戶使用社會化媒體的行為為因變量,以現有研究中驗證的與用戶使用顯著相關的各影響因素為自變量,對檢索到的79篇國內外相關實證研究進行整合分析。[結果/結論]共有39個影響因素與用戶使用社會化媒體的行為顯著相關,其中感知趣味性相關程度最高,隱私關注最弱,感知風險與用戶使用呈負相關性,而創新性、外向性格、任務特征等與用戶使用行為無顯著相關性。
[Purpose/significance] This paper explores the application of meta-analysis in the study of influencing factors of user behavior in social media. By integrating the time dimension and element dimension,the study systematically reveals the current research status,and provides references for other researchers in this field. [Method/process]This paper conducts a meta-analysis on the basis of 79 relevant empirical studies. Users' behavior or intention is treated as the dependent variable,and other influencing factors proven by the 79 studies are viewed as independent variables. [Result/conclusion] There are 39 influencing factors highly related to the adoption and use of social media. Among them,the perceived playfulness is the most significant factor,and the privacy concern has the weakest relevance. In addition,perceived risk is inversely related to users' adoption and use of social media,and there is no significant correlation between some influencing factors such as innovation,outgoing personality,task characteristics and user behavior.
期刊論文
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會議論文
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圖書
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其他
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