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題名:社交媒體時代的從眾效應研究--以拼趣為例
書刊名:新聞大學
作者:沈玢
出版日期:2017
卷期:2017(3)
頁次:70-78+150
主題關鍵詞:去個性化從眾心理個人信息披露信息處理集中度信息處理憂慮度DeindividuationConformityPersonal information disclosureImpersonal task-focusEvaluation concern
原始連結:連回原系統網址new window
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圍繞網絡匿名性(online anonymity)對網民從眾心理的影響,學界一直存在著各種爭議。其中,最為凸顯的議題是網絡匿名性和網絡中物理線索(physical cues)以及社會線索(social cues)的缺失是否從根本上強化了社群內部的民主性。這一議題隨著層出不窮的社交媒體類型變得更為復雜。在新興的社交互動平臺上,媒體內容不僅可以與完全匿名的陌生人分享,還可以與關系一般的熟人或是生活中的親密好友共享。針對這一現象,本研究以去個性化效應的社會認同模型(Social Identity Model of Deindividuation Effects,SIDE)和自我構念(Self-construal)為理論基礎,以拼趣為研究平臺,利用實驗法檢驗了拼趣用戶對于畫面的選擇是否會受到從眾心理的影響。本研究重點探討了不同層次的個人信息披露(personal information disclosure)、成員認同感(group identification)、信息處理集中度(impersonal task-focus)、和信息處理憂慮度(evaluation concern)這四個變量在從眾效應中所產生的影響。通過對220個實驗對象進行數據分析,該研究肯定了信息處理集中度和信息處理憂慮度的統計顯著性,并對研究發現的理論和實踐意義進行了探討。
The major debate regarding the impact of online anonymity focuses on whether lack of physical cues and social cues leads to enhanced democracy within social groups. On the newly developed social interactive platforms, media content can not only be shared with anonymous individuals, but also with acquaintances and/or close friends. The purpose of the present study was to explore online conformity at the affective level on the social media platform, Pinterest. A betweenparticipants factorial experiment was conducted that manipulated personal information disclosure and measured group identification, impersonal task-focus, and evaluation concern. Results and research findings were discussed.
期刊論文
1.Baron, Robert S.、Vandello, Joseph A.、Brunsman, Bethany(1996)。The forgotten variable in conformity research: Impact of task importance on social influence。Journal of Personality and Social Psychology,71(5),915-927。  new window
2.Snyder, Charles R.、Fromkin, Howard L.(1977)。Abnormality as a Positive Characteristic: the Development and Validation of a Scale Measuring Need for Uniqueness。Journal of Abnormal Psychology,86(5),518-527。  new window
3.Coleman, Lawrence H.、Patemite, Carla E.、Sherman, Richard C.(1999)。A reexamination of deindividuation in synchronous computer-mediated communication。Computers in Human Behavior,15,51-65。  new window
4.Festinger, Leon、Pepitone, Albert、Newcomb, Theodore(1952)。Some consequences of deindividuation in a group。Journal of Abnormal and Social Psychology,47,382-389。  new window
5.Walther, J. B.(1997)。Group and Interpersonal Effects in International Computer-mediated Collaboration。Human Communication Research,23(3),342-369。  new window
6.Spears, Russell、Lea, Martin(1994)。Panacea or panopticon: The hidden power in computer-mediated communication。Communication Research,21(4),427-459。  new window
7.Scheier, Michael F.、Carver, Charles S.(1985)。The Self-Consciousness Scale: A revised version for use with general populations。Journal of Applied Social Psychology,15(8),687-699。  new window
8.Mantovani, Giuseppe(1994)。Is Computer-Mediated Communication Intrinsically Apt to Enhance Democracy in Organizations?。Human Relations,47,45-62。  new window
9.Lea, Martin、Spears, Russell、de Groot, Daphne(2001)。Knowing Me, Knowing You: Anonymity Effects on Social Identity Processes within Groups。Personality and Social Psychology Bulletin,27(5),526-537。  new window
10.Ledgerwood, Alison、Callahan, Shannon P.(2012)。The Social Side of Abstraction: Psychological Distance Enhances Conformity to Group Norms。Psychological Science,23,907-913。  new window
11.Kim, Jungyun(2011)。Two Routes Leading to Conforming Intention in Computer-Mediated Groups: Matching versus Mismatching Virtual Representation。Journal of Computer-Mediated Communication,16,271-287。  new window
12.Sherman, Lauren E.、Payton, Ashley A.、Hernandez, Leanna M.、Greenfield, Patricia M.、Dapretto, Mirella(2016)。The Power of the Like in Adolescence。Psychological Science,27(7),1027-1035。  new window
13.Johnson, Robert D.、Downing, Leslie L.(1979)。Deindividuation and Valence of Cues: Effects on Prosocial and Antisocial Behavior。Journal of Personality and Social Psychology,37,1532-1538。  new window
14.Park, JungKun、Feinberg, Richard(2010)。E-formity: Consumer Conformity Behavior in Virtual Community。Journal of Research in Interactive Marketing,43(3),197-213。  new window
15.Grace, Sherry L.、Cramer, Kenneth L.(2003)。The Elusive Nature of Self-Measurement: The Self-construal Scale versus the Twenty Statement Test。The Journal of Social Psychology,143(5),649-668。  new window
16.Piamphongsant, Thinada、Mandhachitara, Rujirutana(2008)。Psychological Antecedents of Career Women's Fashion Clothing Conformity。Journal of Fashion Marketing and Management,12(4),438-455。  new window
17.Kiesler, Sara、Zubrow, David、Moses, Marie、Geller, Valerie(1985)。Affect in Computer-Mediated Communication: An Experiment is Synchronous Terminal-to-Terminal Discussion。Human-Computer Interaction,1,77-104。  new window
18.Postmes, Tom、Spears, Russell(1998)。Deindividuation and Anti-Normative Behavior: A Meta-Analysis。Psychological Bulletin,123,238-259。  new window
19.Di Vesta, E. J.(1959)。Effects of Confidence and Motivation on Susceptibility to Informational Social Influence。Journal of Abnormal and Social Psychology,59,204-209。  new window
20.Singelis, Theodore M.(1994)。The measurement of independent and interdependent self-construals。Personality and Social Psychology Bulletin,20(5),580-591。  new window
21.Lee, Jumin、Park, Do-Hyung、Han, Ingoo(2008)。The effect of negative online consumer reviews on product attitude: An information processing view。Electronic Commerce Research and Applications,7(3),341-352。  new window
圖書
1.Sproull, Lee S.、Kiesler, Sara(1991)。Connections: New ways of working in the networked organization。Cambridge, MA:MIT Press。  new window
2.Aronson, Elliot(2011)。The Social Animal。New York, Worth:Freeman。  new window
3.Rubin, Rebecca B.、Palmgreen, Philip、Sypher, Howard E.(2004)。Communication Research Measures: A Sourcebook。Mahwah, New Jersey:LEA。  new window
4.Milgram, Stanley(1974)。Obedience to Authority: An Experimental View。Tavistock Publications。  new window
5.Tajfel, Henri(1982)。Social Identity and Intergroup Relations。Cambridge University Press。  new window
6.George, Darren、Mallery, Paul(2003)。SPSS for Windows Step by Step: A Simple Guide and Reference, 11.0 Update。Allyn & Bacon。  new window
其他
1.Mullins, Jenna(20140206)。The Submissions for New Lay's Chip Flavors Are Getting Out of Control (but We Love It),http://www.eonline.com/news/508137。  new window
2.Rosen, Elisabeth(20161017)。Why Pinterest is Beating Twitter,https://www.l2inc.com/why-pinterest-isbeating-twitter/2016/blog。  new window
3.Silbermann, Ben(20161013)。150 million people finding ideas on Pinterest,https://blog.pinterest.com/en/150-million-people-finding-ideas-pinterest。  new window
4.L2 Blog(20120314)。L2 Video: The Rise of Pinterest,http://www.l2thinktank.com/l2-video-the-rise-ofpinterest/2012/。  new window
5.Hempel, Jessi(20160419)。Pinterest Reinvents Itself to Prove It's Really Worth Billions,https://www.wired.com/2016/04/pinterest-reinvents-prove-really-worth-billions/。  new window
6.comScore(20120819)。Online Pinboards: Is this the new way to Facebook?,http://blog.comscore.com。  new window
7.Rabin, Roni Caryn(20160614)。For Teenagers, the Pleasure of 'Likes',https://well.blogs.nytimes.com/2016/06/14/for-teenagers-the-pleasure-of-likes/?_r=1。  new window
圖書論文
1.Tajfel, Henri(1978)。Interindividual behaviour and intergroup behaviour。Differentiation between social groups: Studies in the social psychology of intergroup relations。Academic。  new window
2.Asch, Solomon E.(1951)。Effects of group pressure upon the modification and distortion of judgment。Groups, leadership and men。Pittsburg, PA:Carnegie Press。  new window
3.Reicher, Stephen D.、Spears, Russell、Postmes, Tom(1995)。A Social Identity Model of Deindividuation Phenomena。European Review of Social Psychology。Chichester:Wiley。  new window
4.Zimbardo, Philip G.(1969)。The human choice: Individuation, reason, and order vs. deindividuation, impulse and chaos。Nebraska symposium on Motivation。Lincoln:University of Nebraska Press。  new window
 
 
 
 
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