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題名:突發危機中非官方正能量信息傳播的影響因素研究
書刊名:新聞大學
作者:薛可何佳山峰
出版日期:2017
卷期:2017(4)
頁次:95-101+109+150
主題關鍵詞:突發危機非官方正能量信息傳播影響因素Crisis communicationPositive online informationPropagation forceData mining
原始連結:連回原系統網址new window
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在以社交網絡為主導的突發危機非官方傳播中,雖然存在著一定數量的正能量信息,但對改善公眾的客觀認知、積聚正面的社會情感與促進危機響應的行為意愿等方面仍未能充分發揮明確的導向作用。本文基于社交媒體的危機信息傳播模型(SCCM),對四種不同類型突發公共危機的微博信息進行文本挖掘和統計分析,探討了影響網絡正能量信息傳播的因素。研究發現:(1)危機事件的類型是造成非官方正能量信息在道德性、認知性、情感性和行為性四個維度出現熱詞分布差異的主要原因;(2)危機信息的真實性、信息蘊含的積極情緒、官方媒體的參與度和危機事件中責任歸因的明確性是影響非官方正能量信息傳播最重要的因素;(3)"危機事件屬性"下同類危機的發生頻率和"媒介參與屬性"下社交網絡用戶的參與度并未對非官方正能量信息的形成與擴散產生顯著影響。
During the crisis communication, the positive online information can’t have much greater influence to the public. Based on the "Social-Mediated Crisis Communication Model"(SCCM), this study investigates the factors that influence positive online information communication. We extract 30 days data of each 4 public crises from the online platform and the keywords of positive online information. Through the correlation analysis, the result shows that the type of crisis is the primary factor that makes the difference of hot words distribution. Besides that, the authenticity and emotion of crisis information are the most important 2 core elements of positive online information dissemination. The harmfulness of crisis, the clear crisis responsibility and authoritative media participation also can enhance the positive impact on the dissemination of positive online information. However, it is not related to the frequency of similar crises and the participation of social media users. For this reason, we made the suggestions on strengthening the propagation force of the positive online information.
期刊論文
1.Brown, Kenon A.、White, Candace L.(2010)。Organization-public relationships and crisis response strategies: Impact on attribution of responsibility。Journal of Public Relations Research,23(1),75-92。  new window
2.Coombs, W. Timothy(2007)。Protecting organization reputations during a crisis: The development and application of situational crisis communication theory。Corporate Reputation Review,10(3),163-176。  new window
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4.趙蓉英、曾憲琴(2014)。微博信息傳播的影響因素研究分析。情報理論與實踐,37(3),58-63。  延伸查詢new window
5.薛可、山峰、余明陽(2015)。突發危機中非官方正能量信息的概念形成與維度分析。現代傳播(中國傳媒大學學報),2015(10),24-29。  延伸查詢new window
6.Winerman, L.(2009)。Crisis communication。Nature Digest,6(6554),331-336。  new window
7.薛可、山峰、余明陽(2015)。突發危機中非官方正能量信息的挖掘與演化分析--以"上海外灘踩踏事件"為例。情報雜誌,2015(10),71-77。  延伸查詢new window
8.Austin, Lucinda、Liu, Brooke Fisher、Jin, Yan(2012)。How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model。Journal of Applied Communication Research,40(2),188-207。  new window
9.魏玖長、趙定濤(2006)。危機信息的傳播模式與影響因素研究。情報科學,2006(12),1782-1785。  延伸查詢new window
10.Gladwell, M.(2007)。The Power of Thinking Without Thinking。Journal of Chemical Education,222(Mar./Apr.),337。  new window
11.Kim, H. K.、Yang, S. U.、Kim, H. K.(2009)。Cognitive processing of crisis communication: Effects of CSR and crisis response strategies on stakeholder perceptions of a racial crisis dynamics。Public Relations Journal,3(1),1-39。  new window
12.史波(2013)。移動互聯網環境下公共危機信息傳播行為的影響因素研究。情報雜誌,2013(6),14-18。  延伸查詢new window
13.談悠(2004)。主流媒體在危機傳播中的輿論緩釋作用。南京理工大學學報(社會科學版),2004(2),33-35。  延伸查詢new window
14.Keselman, A.、Slaughter, L.、Patel, V. L.(2005)。Toward a framework for understanding lay public’s comprehension of disaster and bioterrorism information。Journal of Biomedical Informatics,38(4),331-344。  new window
15.McGuire, W. J.(1969)。The Nature of attitudes and attitude change。Annual Review of Psychology,3,136-314。  new window
16.林琛(2015)。基於網絡輿論形成過程的輿情指標體系構建研究。情報科學,2015(1),146-149。  延伸查詢new window
17.Gershoff, A. D.、Mukherjee, A.、Mukhopadhyay, A.(2003)。Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects。Journal of Consumer Psychology,13(1/2),161-170。  new window
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圖書
1.謝耘耕(2014)。輿情藍皮書--中國社會輿情與危機管理報告。北京:社會科學文獻出版社。  延伸查詢new window
2.喻國明(2014)。中國社會輿情年度報告。北京:中國人民大學出版社。  延伸查詢new window
 
 
 
 
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