西方傳播學不可避免地在古希臘思想的"陰影"里思考,這個巨大的"陰影"就是理性。理性與非理性的二元對立深植于西方人對傳播問題的認識之中,加深了對傳播要素的認知,同時也遮蔽傳播所固有的情境性、歷史性、整體性和主體間性。古希臘修辭傳統在向科學思維與傳播學轉向的過程中,形成了一種帶有明顯操縱性的說服模式,遺失了靈魂與靈魂的互惠式的親密對接。在方法論層面,亞里士多德的工具主義傳統總體上一直影響著社會科學研究與主流傳播學研究。古希臘思想構成了西方傳播學思想資源的本土性,表現出西方傳播學的內在思維,同時更深刻地顯示了思想的"內卷化"。

Western communication is inevitably confined in the shadow of ancient Greek thoughts. This huge‘shadow’is rationality. The binary opposition of the rational and the non-rational rooted in westerners’ understanding of communication problems,deepened the understanding of communication elements,meanwhile obscured the contextuality, historicality, integrality and inter-subjectivity inherent in communication. In the process of the ancient Greek rhetorical tradition turning to scientific thoughts,a kind of persuasion model with obvious manipulation formed,and the closely reciprocal connection between soul and soul was lost. At the methodological level,Aristotle ’s instrumentalist tradition has always influenced the study of social science and mainstream communication studies. The ancient Greek thoughts constituted the indigenization of the thought resources of western communication,revealed the inner mind of western communication studies,and profoundly showed the "involution"of thoughts.