情緒在危機新聞框架和團體危機回應中的作用__臺灣人文及社會科學引文索引資料庫

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題名：	情緒在危機新聞框架和團體危機回應中的作用
書刊名：	心理學報
作者：	云薏霏／劉希平／陳世平
出版日期：	2017
卷期：	2017(6)
頁次：	814-828
主題關鍵詞：	危機溝通；情緒反應；危機新聞框架；團體回應類型；情緒感染力；Crisis communication；Emotional reactions；Crisis news frames；The type of corporate response；Emotional appeals
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:5

采用2(新聞框架類型:誘發氣憤情緒或誘發悲傷情緒)×2(危機事件團體回應類型:懲罰型或補償型)×2(團體回應中情緒感染力的呈現情況:呈現或缺乏)的被試間實驗設計,探討不同版本的危機事件新聞報道誘發出的不同情緒如何影響個體的信息加工,以及情緒反應怎樣影響個體對組織隨后回應策略的偏好。結果發現:氣憤情緒促使公眾采用啟發性加工方式,悲傷情緒促使公眾采用系統性加工方式;相比于悲傷情緒,氣憤情緒會導致公眾對公司更加負面的態度;懲罰型回應信息的可信性更高;懲罰型和補償型回應信息使公眾對企業的態度從比較消極轉變為偏向積極;具有強烈情緒感染力的回應信息更容易降低氣憤組對企業的責任歸因程度,并進而促進公眾對企業態度的改變;公眾的氣憤和悲傷情緒水平在接受企業回應后明顯減弱,但沒有達到基線水平。結果表明,在面對危機事件時,新聞框架的類型、企業對危機事件的回應方式以及回應中的情緒感染力,會結合在一起,制約公眾對危機事件的知覺以及對企業的判斷。

以文找文

Organizational crisis is a low-probability,high-impact event that threatens the viability of the organization and is characterized by ambiguity of cause,effect,and means of resolution.Crisis communication is aim to collect,process,and disseminate of information required to address a crisis situation.This research intended to investigate whether different versions of crisis news report could induce different emotions,then how different emotional frames would affect individuals’information processing and judgment differently and how these different emotional reactions influenced their preference of subsequent corporate responses strategies. The current study used 2×2×2 between-subject design.Independent variables were that the type of news frame(anger-inducing vs.sadness-inducing)and the type of corporate response toward the crisis(punishmentfocused vs.relief-focused)and the presence of intensive emotional appeals in corporate responses(presence vs.absence).This experiment expected to measure subject’s depth of information processing and the original attitudes towards the company through requiring subjects to read different versions of news report illustrating a crisis.Then,public would evaluate the corporate responses credibility,attitudes toward the company and the degree of blame attribution after reading responses released by responsible organization. The results suggested that(1)Emotions induced by different versions of news report resulted in differences of depth of information processing,that was,anger caused heuristic processing,and sadness caused systemic processing;(2)Participants exposed to anger-inducing crisis news had more negative attitudes toward the company than those exposed to sadness-inducing news;(3)Punishment-focused response was more credible;(4)Both relief-focused response and punishment-focused response promoted participants’attitudes towards company transforming from quite negative to a little bit positive after reading corporate crisis responses,regardless of the type of news frame;(5)Corporate response presenting intensive emotional appeals was more likely to reduce responsibility attribution degree of anger-inducing participants and improve all participants’attitudes towards the company;(6)Angry and sadness emotional degree significantly declined after participants receiving company’s responses,but didn’t reach base line. The current results suggested that when a company encountering a public crisis,the type of news frame,the type of corporate response toward the crisis and the presence of intensive emotional appeals in corporate responses could combine together to restrict publics’attitudes toward company.

以文找文

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