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題名：新媒體環境下政府與企業在食品摻假中的演化博弈研究
書刊名：中國管理科學
作者：曹裕／余振宇／萬光羽
出版日期：2017
卷期：2017(6)
頁次：179-187
主題關鍵詞：食品安全；新媒體；社會共治；第三方監管；演化博弈；Food safety；Newmedia；Social governance；Third party regulation；Evolutionary game
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新媒體對食品安全監管的影響較之傳統媒體發生了極大改變,且該影響具有兩面性。面對食品企業摻假行為,本文構建非對稱演化博弈模型,研究新媒體報道的影響力和真實性兩大因素對政府監管機構與食品企業博弈策略選擇結果的影響。結論表明,在新媒體塑造的輿論環境下,政府監管機構和食品企業將改變原有的策略選擇,高效準確的新媒體監管可以有效約束食品企業的摻假行為,并督促政府盡職監管;若新媒體報道的真實性較低,則不僅會阻礙政府的有效監管,還會讓食品企業摻假有可乘之機。因此,政府既要大力發展新媒體也要加強對新媒體的規范和管理。
In recent years,the economic benefits driven food adulteration and other food safety incidents happen more and more frequently.Severe food safety issues have become the focus of government and community.However,there are flaws in the single government regulation,social governance,multi-subject joint regulation,which has become the trend of food safety management.Among them,new media as an important power on food safety supervision,the impact of which has been greatly changed compared to the traditional media.Besides the impact has two sides.In this paper,an asymmetric evolutionary game model is constructed.A few parameters are taken into consideration,such as,x0,which is the influence factor of new media reports,t,which is the probability of correct media coverage and so on.In that way,the influence of new media intervention on the strategic choice and game results between the government supervision agencies and the food business behavior can be studied.After model is constructed,the gain matrix is obtained and the result is obtained by solving the dynamic equation.Then combined the range of x0,stability analysis is constructed,that is,analyzing possibility of 4 local equilibrium points becoming ESS.In this process,the focus is on the impact of x0 andt changes on the strategic choice of both sides of the game and its economic significance.Research shows that,new media supervision can effectively restrain the behavior of the food enterprises adulteration,and urge the government due diligence supervision.But if the authenticity of the new media is low,it will not only hinder the effective supervision of the government,but also give opportunity to food enterprises adulteration.Therefore,the government should not only build and develop new media,but also strengthen the standardization and management.
期刊論文
1.Martinez, M. G.、Fearne, A.、Caswell, J. A.、Henson, S.(2007)。Co-regulation as a Possible Model for Food Safety Governance: Opportunities for public-private partnerships。Food Policy，32(3)，299-314。  new window
2.Rouvière, E.、Caswell, J. A.(2012)。From punishment to prevention: a French case study of the introduction of co-regulation in enforcing food safety。Food Policy，37(3)，246-254。  new window
3.Henson, S.、Caswell, J.(1999)。Food safety regulation: an overview of contemporary issues。Food policy，24(6)，589-603。  new window
4.Liu, Rongduo、Pieniak, Zuzanna、Verbeke, Wim(2014)。Food-related hazards in China: Consumers' perceptions of risk and trust in information sources。Food Control，46，291-298。  new window
5.唐曉純、李笑曼、張冰研(2015)。關於食品欺詐的國內外比較研究進展。食品科學，36(15)，221-227。  延伸查詢new window
6.Spink, J.、Moyer, D.、Park, H.(2015)。Introducing Food Fraud including translation and interpretation to Russian, Korean, and Chinese languages。Food Chemistry，189，102-107。  new window
7.Charlebois, S.、Schwab, A.、Henn, R.、Huck, C. W.(2016)。Food fraud: An exploratory study for measuring consumer perception towards mislabeled food products and influence on self-authentication intentions。Trends in Food Science & Technology，50，211-218。  new window
8.羅季陽、王欣、李慧芳(2016)。食品企業經濟利益驅動型摻假動機和原因分析。食品工業科技，37(5)，281-282+286。  延伸查詢new window
9.姜捷(2015)。食品安全監管過程第三方力量的作用及其培育。食品與機械，2015(4)，271-273。  延伸查詢new window
10.Zhang, Man、Qiao, Hui、Wang, Xu(2015)。The third-party regulation on food safety in China: A review。Journal of Integrative Agriculture，14(11)，2176-2188。  new window
11.周應恒、王二朋(2013)。中國食品安全監管：一個總體框架。改革，2013(4)，19-28。  延伸查詢new window
12.葉佳靜(2013)。關於對我國食品安全問題頻發的原因以及第三方監管的研究。食品工業科技，34(20)，18-21。  延伸查詢new window
13.Konefal, J.、Hatanaka, M.(2011)。Enacting third-party certification: A case study of science and politics in organic shrimp certification。Journal of Rural Studies，27(2)，125-133。  new window
14.洪巍、吳林海(2013)。中國食品安全網絡輿情事件特徵分析與啟示--基於2009-2011年的統計數據。食品科技，38(8)，328-331。  延伸查詢new window
15.Chen, Shangquan、Huang, Dandan、Nong, Wenyan(2016)。Development of a food safety information database for Greater China。Food Control，65，54-62。  new window
16.Ergönül, B.(2013)。Consumer awareness and perception to food safety: A consumer analysis。Food Control，32(2)，461-471。  new window
17.Peng, Yala、Li, Jiajie、Xia, Hui(2015)。The effects of food safety issues released by we media on consumers' awareness and purchasing behavior: A case study in China。Food Policy，51，44-52。  new window
18.Holtkamp, N.、Liu, Peng、Mcguire, W.(2014)。Regional patterns of food safety in China: What can we learn from media data?。China Economic Review，30，459-468。  new window
19.倪國華、鄭風田(2014)。媒體監管的交易成本對食品安全監管效率的影響--一個制度體系模型及其均衡分析。經濟學(季刊)，13(2)，559-582。  延伸查詢new window
20.張曼、喻志軍、鄭風田(2015)。媒體偏見還是媒體監管？--中國現行體制下媒體對食品安全監管作用機制分析。經濟與管理研究，2005(11)，106-114。  延伸查詢new window
21.許民利、王俏、歐陽林寒(2012)。食品供應鏈中質量投入的演化博弈分析。中國管理科學，20(5)，131-141。  延伸查詢new window
22.浦徐進、吳亞、路璐(2013)。企業生產行為和官員監管行為的演化博弈模型及仿真分析。中國管理科學，2(S1)，390-396。  延伸查詢new window
23.張國興、高晚霞、管欣(2015)。基於第三方監督的食品安全監管演化博弈模型。系統工程學報，2015(2)，153-164。  延伸查詢new window
24.于濤、劉長玉(2016)。政府與第三方在產品質量監管中的演化博弈分析及仿真研究。中國管理科學，24(6)，90-96。  延伸查詢new window
圖書
1.嚴三九(2011)。新媒體概述。北京：化學工業出版社。  延伸查詢new window
 
 
 
 
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