| 期刊論文| 1. | Levy, Y.(2007)。Comparing Dropouts and Persistence in E-Learning Courses。Computers & Education，48(2)，185-204。   | | 2. | DeLone, William H.、McLean, Ephraim R.(2004)。Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model。International Journal of Electronic Commerce，9(1)，31-47。 | | 3. | 林孟彥、陳莉娟(20010800)。一對一網路行銷之探索性研究。產業管理學報，2(2)，319-338。 延伸查詢 | | 4. | Mentzas, G.(1997)。Implementing an IS strategy: a team approach。Long Range Planning，30(1)，84-95。 | | 5. | King, Stephen F.、Burgess, Thomas F.(2008)。Understanding success and failure in customer relationship management。Industrial Marketing Management，37(4)，421-431。 | | 6. | Eyring, Matthew J.、Johnson, Mark W.、Nair, Hari(2011)。New business models in emerging markets。Harvard Business Review，89(1/2)，88-95。 | | 7. | Hoffman, D. L.、Novak, T. P.、Chatterjee, P.(1995)。Commercial Scenarios for the Web: Opportunities And Challenges。Journal of Computer Mediated Communications，1(3)。 | | 8. | Gulati, R.、Garino, J.(2000)。Get the right mix of bricks & clicks。Harvard Business Review，78(3)，107-114。 | | 9. | Philip, G.(2007)。IS strategic planning for operational efficiency。Information systems management，24(3)，247-264。 | | 10. | Porter, Michael E.(1979)。How Competitive Forces Shape Strategy。Harvard Business Review，57(2)，137-145。 | | 11. | 李仁芳(1999)。第三代知識管理。數位時代，6，28-29。 延伸查詢 | | 12. | Clarke, Irvine III(2008)。Emerging Value Propositions for M-commerce。Journal of Business Strategies，25(2)，41-57。 | | 13. | Picker, S.、Ruhnke, A.、Leker, J.(2009)。Developing knowledge management: what makes the success?。International Journal of Technology Management，46(1/2)，380-389。 | 圖書| 1. | Peppers, Don、Rogers, Martha(1993)。The One to One Future。Raphael Sagalyn, Inc.。 | | 2. | Allen, C.、Kania, D.、Yaeckel, B.(2001)。One to One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time。New York：John Wiley and Sons。 | | 3. | Peppers, Don、Rogers, Martha(2000)。The One to One Manager: Real-World Lessons in Customer Relationship Management。New York：Doubleday。 | | 4. | 台灣奧美互動行銷公司、Wertime, K.、Fenwick, I.(2008)。數位行銷--新時代行銷人的必修課。台北：天下文化。 延伸查詢 | | 5. | Wayland, Robert E.、Cole, Paul M.(1997)。Customer Connections: New Strategies for Growth。Harvard Business School Press。 | | 6. | Gates, Bill、樂為良(1999)。數位神經系統--與思考等快的明日世界。台北：城邦文化。 延伸查詢 | | 7. | Rosenberg, Marc Jeffrey(2001)。E-learning: Strategies for Delivering Knowledge in the Digital Age。McGraw-Hill Companies, Inc.。 | | 8. | Rainer, R. Kelly Jr.、Turban, Efraim、Potter, Richard E.(2007)。Introduction to Information Technology。New Jersey：John Wiley & Sons。 | | 9. | Iacobucci, Dawn、Calder, Bobby、陳智文(2007)。凱洛格管理學院整合行鎖理論與實務。商周。 延伸查詢 | | 10. | Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Free Press。 | | 11. | Nonaka, Ikujiro、Takeuchi, Hirotaka(1995)。The Knowledge-Creating Company。New York：Oxford University Press, Inc.。 | |