以比較為視角,該研究采用控制實驗法,從受眾對數據新聞的感知(對新聞呈現形式的喜好程度、對新聞的易理解程度的感知、對新聞客觀性的感知)、受試者對數據新聞的識記效果(再認、主題回憶效果、細節回憶效果)、數據新聞對受試者態度改變的影響等三個層面檢驗了數據新聞相對于傳統新聞的效果。結果表明,受試者對數據新聞這一形式的喜歡程度要顯著高于傳統新聞;但是在新聞的易理解程度感知、客觀性感知、識記效果、態度改變等指標上,數據新聞并沒有表現出顯著的優越性。

By comparing data journalism and traditional news, this study tested the communication effect of data journalism from the following three aspects: subjects’ cognition and appraisal of data journalism, subjects’ memory on news,and subjects’ attitude changes caused by exposure to news. Results show that subjects preferred data journalism to traditional news. However,the comprehensiveness and objective perception of data journalism were not significantly better than traditional news. Subjects’ memory and attitude on data journalism were not significantly different from traditional news.