文章旨在構建高校圖書館微信公眾號用戶持續使用意愿模型,為提升用戶持續使用意愿提供借鑒。基于DM和ECM-IT模型構建新模型,設計量表并通過用戶調研驗證其可靠性,運用結構方程模型對新模型進行檢驗。研究結果表明,新模型在圖書館公眾號領域有較好的適用性,提升用戶持續使用意愿可從信息質量、系統質量、感知價值、正向情感因素及用戶滿意度五個維度考慮。

This article builds a model related to users’ willingness to continue using university libraries’ WeChat public accounts. It provides recommendations for enhancing users’ willingness to use this type of accounts. The new model was constructed based on the DM and ECM-IT models. The measurement scale was designed and verified by user surveys. Finally,the new model was tested by using the structural equation modeling. The findings of this study show that the new model has good applicability in library WeChat public accounts and will improve users’ willingness to use. This goal can be achieved from five dimensions:information quality,system quality,perceived value,positive emotional factors and user satisfaction.