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題名:A Study on the Effect of Visual Image Rhetoric on the Effect of Advertisement
書刊名:藝見學刊
作者:顏鎮榮 引用關係
作者(外文):Yen, Chen-jung
出版日期:2020
卷期:19
頁次:頁179-191
主題關鍵詞:視覺圖像修辭廣告VisualImageRhetoricAdvertisement
原始連結:連回原系統網址new window
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期刊論文
1.Engel, J. F.、Blackwell, R. D.、Kollat, D. T.(1995)。Life styles and consumption Behavior。Journal of Consumer Research,6(4),30-45。  new window
2.Leigh, J. H.(1994)。The use of figures of speech in print ad headlines。Journal of Advertising,23(2),17-33。  new window
3.Edell, Julie A.、Staelin, Richard(1983)。The information processing of pictures in print advertising。Journal of Consumer Research,10(1),45-61。  new window
4.McQuarrie, Edward F.、Mick, David Glen(1996)。Figures of rhetoric in advertising language。Journal of Consumer Research,22(4),424-438。  new window
5.Morgan, Susan E.、Reichert, Tom(1999)。The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements。Journal of Advertising,28(4),1-12。  new window
6.Edell, Julie A.、Staelin, Richard(1983)。The Information Processing of Pictures in Print Advertisements。Journal of Consumer Research,10(1),45-61。  new window
7.Kaplan, S. J.(1992)。A Conceptual Analysis of Form and Content in Visual Metaphors。Communication,13(3),197-209。  new window
8.Phillips, B. J.、McQuarrie, E. F.(2002)。The development, change, and transformation of rhetorical style in magazine advertisements: 1954-1999。Journal of Advertising,31(4),1-13。  new window
9.Tom, G.、Eves, A.(1999)。The use of rhetorical devices in advertising。Journal of Advertising Research,39(4),39-43。  new window
10.Mothersbaugh, D. L.、Huhmann, B. A.、Franke, G. R.(2002)。Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing。Journal of Consumer Research,28(4),589-602。  new window
11.Phillips, Barbara J.(1997)。Thinking into it: Consumer Interpretation of Complex Advertising Image。Journal of Advertising,26(2),77-87。  new window
12.Toncar, M. F.、Munch, J. M.(2001)。Consumer Response to Tropes in Print Advertising。Journal of Advertising,30,55-63。  new window
13.BuImer, S.、Buchanan-OIiver, M.(2006)。Visual Rhetoric and Global Advertising Imagery。Journal of Marketing Communication,12(1),49-61。  new window
14.Lutz, K. A.、Lutz, R. J.(1977)。Effects on Interactive Imagery on Learning: Applications to Advertising。Journal of Applied Psychology,62(4),493-498。  new window
15.Starch,  Daniel(1966)。How Does the Shape of Ads Affect Readership?。Media/Scope,10,83-85。  new window
16.Meyers-Levy, J.、Sternthal, B.(1991)。Gender differences in the use of message cues and judgments。Journal of Marketing Research,28(1),84-96。  new window
會議論文
1.Mitchell, N. A.、Badzinski, D. M.、Pawlowski, D. R.(1994)。The Use of Metaphor as Vivid Stimuli to Enhance Comprehension and Recall of Print Advertisements。The 1994 Conference of the American Academy of Advertising。Athens:University of Georgia Press。198-205。  new window
圖書
1.Berlyne, D. E.(1971)。Aesthetics and psychobiology。New York:Appleton-Century-Crofts。  new window
2.Dyer, Gillian(1982)。Advertising As Communication。Methuen。  new window
3.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Durand, J.(1987)。Rhetorical Figures in the Advertising Image。Marketing and Semiotics: New Directions in the Study of Signs for Sales。Berlin:Mouton de Gruyter。  new window
2.Barthes, R.(1977)。Rhetoric of the Image。Image Music Text。New York:Hill and Wang。  new window
3.Deighton, J.(1985)。Rhetorical Strategies in Advertising。Advances in Consumer Research。Association for Consumer Research。  new window
4.Infante, Dominic A.、Rancer, Andrew S.、Womack, Deanna F.(2003)。The Development of Approaches to Communication。Building Communication Theory。  new window
 
 
 
 
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