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題名：建構延伸計畫行為理論模型探討遊客參觀觀光工廠之決策行為
書刊名：數據分析
作者：鍾政偉／曾宗德／劉嘉麒 引用關係
作者(外文)：Chung, Cheng-wei／Tzeng, Tzong-der／Liu, Chia-chi
出版日期：2015
卷期：10:3
頁次：頁1-22
主題關鍵詞：觀光工廠；計畫行為理論；品牌聯想；Sightseeing factory；Theory of planned behavior；Brand association
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:2
  • 點閱點閱:4
期刊論文
1.Chien, G. C. L.、Yen, I. Y.、Hoang, P. Q.(2012)。Combination of Theory of Planned Behavior and Motivation: An Exploratory Study of Potential Beach-based Resorts in Vietnam。Asia Pacific Journal of Tourism Research，17(5)，489-508。  new window
2.Cheng, P. Y.、Chu, M. C.(2014)。Behavioral Factors Affecting Students' Intentions to Enroll in Business Ethics Courses: A Comparison of the Theory of Planned Behavior and Social Cognitive Theory Using Self-Identity as a Moderator。Journal of Business Ethics，124(1)，35-46。  new window
3.Chen, M.-F.、Tung, P.-J.(2014)。Developing an extended Theory of Planned Behavior model to predict consumers' intention to visit green hotels。International Journal of Hospitality Management，36，221-230。  new window
4.Han, H.(2015)。Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned Behavior。Tourism Management，47，164-177。  new window
5.Jalilv, M. R.、Samiei, N.(2012)。The impact of electronic word of mouth on a tourism destination choice。Internet Research，22(5)，591-612。  new window
6.Jang, S. Y.、Chung, J. Y.、Kim, Y. G.(2014)。Effects of Environmentally Friendly Perceptions on Customers' Intentions to Visit Environmentally Friendly Restaurants: An Extended Theory of Planned Behavior。Asia Pacific Journal of Tourism Research，20(6)，599-618。  new window
7.Lee, H. S.(2013)。Predicting and Understanding Undergraduate Students' Intentions to Gamble in a Casino Using an Extended Model of the Theory of Reasoned Action and the Theory of Planned Behavior。Journal of Gambling Studies，29(2)，269-288。  new window
8.Tsaur, S. H.、Chiu, Y. T.、Wang, C. H.(2006)。The Visitors Behavioural Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo。Journal of Travel and Tourism Marketing，21(1)，47-64。  new window
9.Hu, L.、Bentler, P. M.(1998)。Fit indexes in covariance structure modeling: Sensitivity to underparameterized model misspecification。Psychological Methods，3(4)，424-453。  new window
10.Han, H.、Lee, S.、Lee, C. K.(2011)。Extending the theory of planned behavior: Visa exemptions and the traveller decision-making process。Tourism Geographies: An International Journal of Tourism Space, Place and Environment，13(1)，45-74。  new window
11.Caldwell, Niall、Coshall, John(2002)。Measuring brand associations for museums and galleries using repertory grid analysis。Management Decision，40(4)，383-392。  new window
12.黃哲盛、潘婉欣(20121200)。以品牌概念圖重新探討品牌向下延伸決策：建構品牌聯想為衡量指標。臺大管理論叢，23(1)，85-118。new window  延伸查詢new window
13.Bilkey, W. J.、Nes, E.(1982)。Country of Origin effects on Product Evaluation。Journal of International Business Studies，13(1)，89-99。  new window
14.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。  new window
15.Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management，9(6)，350-370。  new window
16.Campbell, Donald T.、Fiske, Donald W.(1959)。Convergent and Discriminant Validation by Multitrait-Multimethod Matrix。Psychological Bulletin，56(2)，81-105。  new window
17.Ajzen, I.、Madden, T. J.(1986)。Prediction of goal-directed behavior: Attitude, intentions, and perceived behavioral control。Journal of Experimental Social Psychology，22(5)，453-474。  new window
18.Ajzen, Icek(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
19.Aaker, David A.(1996)。Measuring brand equity across product and markets。California Management Review，38(3)，102-120。  new window
20.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
21.張宏生、曾建銘(20080500)。臺灣旅館業採用善因行銷對品牌聯想之影響。餐旅暨家政學刊，5(1)，35-52。new window  延伸查詢new window
22.Iacobucci, Dawn(2010)。Structural equations modeling: Fit indices, sample size, and advanced topics。Journal of Consumer Psychology，20(1)，90-98。  new window
23.Mathieson, Kieran(1991)。Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior。Information Systems Research，2(3)，173-191。  new window
24.Marsh, Herbert W.、Hau, Kit-Tai、Wen, Zhonglin(2004)。In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings。Structural Equation Modeling，11(3)，320-341。  new window
25.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
學位論文
1.陳思羽(2008)。女性個人價值、涉入程度及品牌態度對運動時尚品牌消費行為之相關研究(碩士論文)。國立臺灣體育大學(桃園)。  延伸查詢new window
圖書
1.Assael, H.(1992)。Consumer Behaviour and Marketing Action。PWS-Kent。  new window
2.Kline, R. B.(2004)。Principles and practice of structural equation modeling。New York：Guildford。  new window
3.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
4.Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。  new window
5.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
6.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
7.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.經濟部(2011)。優良觀光工廠定義，www.cto.moea.gov.tw/files/100年度優良觀光工廠申請須知.doc。  延伸查詢new window
2.經濟部工研院(2014)。觀光工廠自在遊，http://www.taiwanplace21.org/factory/index.htm.。  延伸查詢new window
3.黃巧雯(20150103)。觀光工廠夯，今年營收挑戰38億，https://tw.news.yahoo.com/觀光工廠夯-今年營收挑戰38億-033824358.html。  延伸查詢new window
 
 
 
 
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