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題名:即飲茶品與茶點搭配之研究
書刊名:數據分析
作者:陳怡妃陳韻如
作者(外文):Chen, I-feiChen, Yun-ju
出版日期:2020
卷期:15:2
頁次:頁83-103
主題關鍵詞:茶飲料新產品商品組合勝算比關聯分析Tea beverageNew productBundleOdds ratioAssociation rule
原始連結:連回原系統網址new window
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  • 點閱點閱:2
期刊論文
1.Adams, William James、Yellen, Janet L.(1976)。Commodity Bundling and the Burden of Monopoly。The Quarterly Journal of Economics,90(3),475-498。  new window
2.Guiltinan, J. P.(1987)。The price bundling of services: a normative framework。Journal of Marketing,51(2),74-85。  new window
3.Ahn, K. I.(2012)。Effective product assignment based on association rule mining in retail。Expert Systems with Applications,39(16),12551-12556。  new window
4.王素梅、鄒沂庭、黃珮雯(2013)。台灣飲品新品之發展。食品市場資訊,102(6),20-23。  延伸查詢new window
5.Wang, X.、Sun, L.、Keh, H. T.(2013)。Consumer responses to variety in product bundles: The moderating role of evaluation mode。International Journal of Research in Marketing,30(4),335-342。  new window
6.Harlam, Bari A.、Krishna, Aradhna、Lehmann, Donald R.、Mela, Carl(1995)。Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle。Journal of Business Research,33(1),57-66。  new window
7.王素梅、鄒沂庭(2013)。台灣茶類飲料之發展。食品市場資訊,102(6),10-14。  延伸查詢new window
8.Bae, J. K.、Kim, J.(2010)。Integration of heterogeneous models to predict consumer behavior。Expert Systems with Applications,37(3),1821-1826。  new window
9.Bandyopadhyay, S.(2009)。A dynamic model of cross-category competition: theory, tests and applications。Journal of Retailing,85(4),468-479。  new window
10.De Godoy, R. C.、Deliza, R.、Gheno, L. B.、Licodiedoff, S.、Frizon, C. N.、Ribani, R. H.、Dos Santos, G. G.(2013)。Consumer perceptions, attitudes and acceptance of new and traditional mate tea products。Food Research International,53(2),801-807。  new window
11.Hedrick, V. E.、Comber, D. L.、Ferguson, K. E.、Estabrooks, P. A.、Savla, J.、Dietrich, A. M.、Serrano, E.、Davy, B. M.(2013)。A rapid beverage intake questionnaire can detect changes in beverage intake。Eating Behaviors,14(1),90-94。  new window
12.Heider, R.、Moeller, S.(2012)。Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets。Journal of Retailing and Consumer Services,19(3),313-324。  new window
13.Mueller Loose, S.、Jaeger, S. R.(2012)。Factors that influence beverage choices at meal times. An application of the food choice kaleidoscope framework。Appetite,59(3),826-836。  new window
14.Pinho, L. D.、Silveira, M. F.、Botelho, A. C. D. C.、Caldeira, A. P.(2014)。Identification of dietary patterns of adolescents attending public schools。Jornal de Pediatria,90(3),267-272。  new window
15.Scully, M.、Wakefield, M.、Niven, P.、Chapman, K.、Crawford, D.、Pratt, I. S.、Baur, L. A.、Flood, V.、Morley, B.(2012)。Association between food marketing exposure and adolescents' food choices and eating behaviors。Appetite,58(1),1-5。  new window
16.Tseng, H. C.、Wang, C. J.、Cheng, S. H.、Sun, Z. J.、Chen, P. S.、Lee, C. T.、Lin, S. H.、Yang, Y. C.(2014)。Tea-drinking habit among new university students: Associated factors。The Kaohsiung Journal of Medical Sciences,30(2),98-103。  new window
17.Yan, R.、Myers, C.、Wang, J.、Ghose, S.(2014)。Bundling products to success: The influence of complementarity and advertising。Journal of Retailing and Consumer Services,21(1),48-53。  new window
學位論文
1.吳明德(1999)。組合產品中消費者偏好、品牌知名度與產品價格對消費者購買行為之影響--以紅配綠銷售策略為例(碩士論文)。國立成功大學。  延伸查詢new window
2.林琪淵(2000)。在POS資料倉儲中挖掘關聯規則(碩士論文)。國立中央大學。  延伸查詢new window
3.陳盈如(2012)。結合約略集理論與關聯法則於順序資料分析之研究(博士論文)。淡江大學。new window  延伸查詢new window
4.朱光裕(2005)。台灣消費者茶類消費與飲茶習慣調查(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.曾淑峰、林志弘、翁玉麟(2012)。資料採礦應用--以SAS Enterprise Miner為工具。梅霖文化事業有限公司。  延伸查詢new window
2.廖述賢、溫志皓(2012)。資料採礦與商業智慧。台北市:雙葉書廊。  延伸查詢new window
其他
1.佳文(20130128)。2013飲料新品預測,http://www.cnfood.cn/dzb/shownews.php?id=9376。  new window
2.陳厚耕(2013)。非酒精飲料製造基本資料,台北市。(編號:20681)。  延伸查詢new window
3.曹紹文(20130315)。現搖茶包裝茶,今天你要選哪種?,http://www.isurvey.com.tw/7_eol/2_detail.aspx?id=3163。  延伸查詢new window
 
 
 
 
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