期刊論文1. | Lurie, Nicholas H.(2004)。Decision making in information-rich environments: the role of information structure。Journal of Consumer Research,30(4),473-486。 |
2. | Lee, H. U.、Park, J. H.(2006)。Top team diversity, internationalization and the mediating effect of international alliances。British Journal of Management,17(3),195-213。 |
3. | Huang, P.、Lurie, N. H.、Mitra, S.(2009)。Searching for experience on the Web: An empirical examination of consumer behavior for search and experience goods。Journal of Marketing,73(2),55-69。 |
4. | Weathers, D.、Sharma, S.、Wood, S. L.(2007)。Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods。Journal of Retailing,83(4),393-401。 |
5. | Schlosser, Ann E.(2003)。Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes Versus Purchase Intentions。Journal of Consumer Research,30(2),184-198。 |
6. | Phang, C. W.、Kankanhalli, A.、Ramakrishnan, K.、Raman, K. S.(2010)。Customers' preference of online store visit strategies: An investigation of demographic variables。European Journal of Information Systems,19(3),344-358。 |
7. | Johnson, Eric J.、Russo, J. Edward(1984)。Product Familiarity and Learning New Information。Journal of Consumer Research,11(1),542-550。 |
8. | Jarboe, G. R.、McDaniel, C. D.(1987)。A profile of browsers in regional shopping malls。Journal of the Academy of Marketing Science,15(1),46-53。 |
9. | Hoch, S. J.、Ha, Y. W.(1986)。Consumer learning: Advertising and the ambiguity of product experience。Journal of Consumer Research,13(2),221-233。 |
10. | Ford, G. T.、Smith, D. B.、Swasy, J. L.(1988)。An empirical test of the search, experience and credence attributes framework。Advances in consumer research,15(1),239-243。 |
11. | Brucks, Merrie(1985)。The Effects of Product Class Knowledge on Information Search Behavior。Journal of Consumer Research,12(1),1-16。 |
12. | Li, S. X.、Greenwood, R.(2004)。The effect of within-industry diversification on firm performance: synergy creation, multi-market contact and market structuration。Strategic Management Journal,25(12),1131-1153。 |
13. | Kushwaha, T.、Shankar, V.(2013)。Are multichannel customers really more valuable? The moderating role of product category characteristics。Journal of Marketing,77(4),67-85。 |
14. | Lynch, John G. Jr.、Ariely, Dan(2000)。Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution。Marketing Science,19(1),83-103。 |
15. | Yuan, L.、Pangarkar, N.(2015)。Performance implications of internationalization strategies for Chinese MNCs。International Journal of Emerging Markets,10(2),272-292。 |
16. | Mallapragada, G.、Chandukala, S. R.、Liu, Q.(2016)。Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior。Journal of Marketing,80(2),21-38。 |
17. | Moe, Wendy W.(2003)。Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream。Journal of Consumer Psychology,13(1/2),29-39。 |
18. | Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research,41(3),195-203。 |
19. | Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing,61(3),38-53。 |
20. | Chevalier, Judith A.、Mayzlin, Dina(2006)。The effect of word of mouth on sales: online book reviews。Journal of Marketing Research,43(3),345-354。 |
21. | Rowley, J.(2002)。'Window' shopping and browsing opportunities in cyberspace。Journal of Consumer Behavior,1(4),369-378。 |
22. | De Los Santos, B.、Hortaçsu, A.、Wildenbeest, M. R.(2012)。Testing models of consumer search using data on web browsing and purchasing behavior。American Economic Review,102(6),2955-2980。 |
23. | Narayanan, S.、Kalyanam, K.(2015)。Position effects in search advertising and their moderators: a regression discontinuity approach。Marketing Science,34(3),388-407。 |
24. | Janiszewski, Chris(1998)。The Influence of Display Characteristics on Visual Exploratory Search Behavior。Journal of Consumer Research,25(3),290-301。 |
25. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 |
26. | Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。 |
27. | Ha, Y. W.、Hoch, S. J.(1989)。Ambiguity Processing Strategy and Advertising-Evidence Interactions。Journal of Consumer Research,16(3),354-360。 |
28. | Coupey, Eloise(1994)。Restructuring: Constructive Processing of Information Displays in Consumer Choice。Journal of Consumer Research,21(1),83-99。 |