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題名:The Crucial Factors of Clicking Keyword Advertisements
書刊名:管理與系統
作者:張景榮陳明國陳隆昇郭泰成
作者(外文):Chang, Jing-rongChen, Ming-kuoChen, Long-shengKuo, Tai-cheng
出版日期:2021
卷期:28:2
頁次:頁195-223
主題關鍵詞:關鍵字廣告特徵選取資料探勘狩野模式決策樹資訊增益Keyword advertisingFeature selectionData miningKano modelDecision treesInformation gain
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:5
期刊論文
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18.Chen, Li-Fei(2012)。A novel approach to regression analysis for the classification of quality attributes in the Kano model: an empirical test in the food and beverage industry。Omega,40(5),651-659。  new window
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23.Park, Do-Hyung、Lee, Jumin(2008)。eWOM overload and its effect on consumer behavioral intention depending on consumer involvement。Electronic Commerce Research and Applications,7(4),386-398。  new window
24.Chen, Mu-Chen、Hsu, Chia-Lin、Lee, Li-Hung(2019)。Service Quality and Customer Satisfaction in Pharmaceutical Logistics: An Analysis Based on Kano Model and Importance-Satisfaction Model。International Journal of Environmental Research and Public Health,16(21)。  new window
25.Chan, Chu-chai Henry(20051000)。Online Auction Customer Segmentation Using a Neural Network Model。International Journal of Applied Science and Engineering,3(2),101-109。  new window
26.Tsai, Yi-chi、Chou, Tsung-nan(20181200)。Deep Learning Applications in Pattern Analysis Based on Polar Graph and Contour Mapping。International Journal of Applied Science and Engineering,15(3),183-198。  new window
27.Aslam, B.、Karjaluoto, H.(2017)。Digital Advertising Around Paid Spaces, E-advertising Industry's Revenue Engine: A Review and Research Agenda。Telematics and Informatics,34,1650-1662。  new window
28.Chang, Jing-Rong、Chen, Mu-Yen、Chen, Long-Sheng、Chien, Wan-Ting(2020)。Recognizing important factors of influencing trust in O2O models: an example of OpenTable。Soft Computing,24,7907-7923。  new window
29.Chang, J.-R.、Chen, M.-Y.、Chen, L.-S.、Tseng, S.-C.(2019)。Why Customers Don't Revisit in Tourism and Hospitality Industry?。IEEE Access,7,146588-146606。  new window
30.Chen, Jianqing、Feng, Juan、Whinston, Andrew B.(2010)。Keyword auctions, unit-price contracts, and the role of commitment。Production and Operations Management,19,305-321。  new window
31.Chen, Kai-Ying、Chen, Long-Sheng、Chen, Mu-Chen、Lee, Chia-Lung(2011)。Using SVM based Method for Equipment Fault Detection in A Thermal Power Plant。Computers in Industry,62,42-50。  new window
32.Chen, Long-Sheng(2013)。Recognizing Key Service Factors of Attracting New Virtual Community Members。Cybernetics and Systems,44,305-324。  new window
33.Chen, Long-Sheng、Chang, Pao-Chung(2013)。Extracting Knowledge of Customers' Preferences in Massively Multiplayer Online Role Playing Games。Neural Computing and Applications,23,1787-1799。  new window
34.Chen, Y.-L.、Chen, Z.-C.、Chiu, Y.-T.、Chang, C.-L.(2015)。An Annotation Approach to Contextual Advertising for Online ADS。Journal of Electronic Commerce Research,16,123-137。  new window
35.de Cornière, Alexandre(2016)。Search Advertising。American Economic Journal: Microeconomics,8,156-188。  new window
36.Dominici, G.、Palumbo, F.(2013)。How to build an e-learning product: Factors for student/customer satisfaction。Business Horizons,56,87-96。  new window
37.Du, Xiaomeng、Su, Meng、Zhang, Xiaoquan、Zheng, Xiaona(2017)。Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types。Information Systems Research,28,711-722。  new window
38.Gbadamosi, G.、Joubert, P.(2005)。Money Ethic, Moral Conduct and Work Related Attitudes: Field Study from the Public Sector in Swaziland。Journal of Management Development,24,754-763。  new window
39.Go, Mijeong、Kim, Insin(2018)。In-flight NCCI Management by Combining the Kano Model with the Service Blueprint: A Comparison of Frequent and Infrequent Flyers。Tourism Management,69,471-486。  new window
40.Gopal, Ram、Li, Xinxin、Sankaranarayanan, Ramesh(2011)。Online Keyword based Advertising: Impact of Ad Impressions on Own-channel and Cross-channel Click-through Rates。Decision Support Systems,52,1-8。  new window
41.Gul, S.、Ali, S.、Nazir, T.(2015)。An Art of Driving Web Traffic to Web Sites: Search Engine Optimization (SEO)。International Journal of Web Engineering and Technology,2(1),1-5。  new window
42.Huang, H.、Kauffman, R. J.(2011)。On the Design of Sponsored Keyword Advertising Slot Auctions: An Analysis of A Generalized Second-price Auction Approach。Electronic Commerce Research and Applications,10,194-202。  new window
43.Jafarzadeh, H.、Aurum, A.、D'Ambra, J.、Ghapanchi, A.(2015)。A Systematic Review on Search Engine Advertising。Pacific Asia Journal of the Association for Information Systems,7,1-32。  new window
44.Jansen, B. J.、Clarke, T. B.(2017)。Conversion Potential: A Metric for Evaluating Search Engine Advertising Performance。Journal of Research in Interactive Marketing,11,142-159。  new window
45.Kim, Cookhwan、Park, Sungsik、Kwon, Kwiseok、Chang, Woojin(2012)。An Empirical Test to Forecast the Sales Rank of a Keyword Advertisement Using a Hierarchical Bayes Model。Expert Systems with Applications,39,12727-12742。  new window
46.Kim, Sungchul、Qin, Tao、Liu, Tie-Yan、Yu, Hwanjo(2014)。Advertiser-centric Approach to Understand User Click Behavior in Sponsored Search。Information Sciences,276,242-254。  new window
47.Klapdor, S.、Anderl, E. M.、von Wangenheim, F.、Schumann, J. H.(2014)。Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns。Journal of Interactive Marketing,28,285-301。  new window
48.Lukito, R. B.、Lukito, C.、Arifin, D.(2015)。Implementation Techniques of Search Engine Optimization in Marketing Strategies Through the Internet。Journal of Computer Science,11,1-6。  new window
49.Palanisamy, Ramaraj(2014)。The Impact of Privacy Concerns on Trust, Attitude and Intention of Using A Search Engine: An Empirical Analysis。International Journal of Electronic Business,11,274-296。  new window
50.Qiao, Dandan、Zhang, Jin、Wei, Qiang、Chen, Guoqing(2017)。Finding Competitive Keywords from Query Logs to Enhance Search Engine Advertising。Information & Management,54,531-543。  new window
51.Rutz, O. J.、Bucklin, R. E.(2011)。A Model of Individual Keyword Performance in Paid Search Advertising。SSRN Electronic Journal,1-45。  new window
52.Rutz, O. J.、Bucklin, R. E.(2011)。From Generic to Branded: A Model of Spillover Dynamics in Paid Search Advertising。SSRN Electronic Journal,48,87-102。  new window
53.Scholz, M.、Brenner, C.、Hinz, O.(2019)。AKEGIS: Automatic Keyword Generation for Sponsored Search Advertising in Online Retailing。Decision Support Systems,119,96-106。  new window
54.Surucu-Balci, E.、Balci, G.、Yuen, K. F.(2020)。Social Media Engagement of Stakeholders: A Decision Tree Approach in Container Shipping。Computers in Industry,115。  new window
55.Veloutsou, C.、McAlonan, A.(2012)。Loyalty and or Disloyalty to A Search Engine: The Case of Young Millennials。Journal of Consumer Marketing,29,125-135。  new window
56.Wang, Heyong、Hong, Ming(2019)。Online Ad Effectiveness Evaluation with A Two-stage Method Using a Gaussian Filter and Decision Tree Approach。Electronic Commerce Research and Applications,35。  new window
57.Yamamoto, Masahide(2017)。Comparative Study on the Effectiveness of Keyword Search Advertising to Provide Tourists Information。Journal of Tourism and Hospitality Management,5,135-143。  new window
58.Zhang, Haijun、Cao, Xiong、Ho, John K. L.、Chow, Tommy W. S.(2017)。Object-Level Video Advertising: An Optimization Framework。IEEE Transactions on Industrial Informatics,13,520-531。  new window
59.狩野紀昭、瀬楽信彦、高橋文夫、辻新一(1984)。魅力的品質と当り前品質。品質,14(2),147-156。  延伸查詢new window
會議論文
1.Chrysostomou, M.、Pitta-Pantazi, D.、Tsingi, C.、Cleanthous, E.(2011)。Cognitive Styles and Their Relation to Number Sense and Algebraic Reasoning。The Seventh Congress of the European Society for Research in Mathematics Education,1-10。  new window
2.Jansen, Bernard J.、Spink, Amanda(2007)。The Effect on Click-through of Combining Sponsored and Non-sponsored Search Engine Results in a Single Listing。The 16th international conference on World Wide Web,(會議日期: 2007/05/08-05/12)。  new window
圖書
1.Quinlan, J. Rose(1993)。C4.5: Programs for Machine Learning。Morgan Kaufmann Publishers。  new window
2.Han, Jiawei、Kamber, Micheline(2001)。Data Mining: Concepts and Techniques。Elsevier。  new window
其他
1.Interactive Advertising Bureau(2020)。FY 2019 Internet Ad Revenue Report & Coronavirus Impact on Ad Pricing Report,https://www.iab.com/msights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/#year2020。  new window
 
 
 
 
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