在漢語中,"小伙子、大姑娘、大爺、大媽"等是人們所熟知的用來指稱不同年齡階段的性別稱謂語。在博客、微博、微信等新媒體語境下,"白富美、高富帥、暖男、小鮮肉"等一大批新興性別稱謂語出現并被大量使用。本文從來源、結構、語義、語用等幾個方面分析這些新興性別稱謂語的特征及其背后復雜的社會文化心理。

In Chinese,Xiaohuozi(小伙子),Da gu’niang(大姑娘),Daye(大爺),Dama(大媽)and others are well-known address terms for different age groups of different genders.In the new media context of Blog,Micro-blog,WeChat,etc.,Baifumei(白富美),Gaofushuai(高富帥),Nuannan(暖男),Xiaoxianrou(小鮮肉)and a large number of gender address terms appear and are widely used.This paper analyzes the characteristics of these new gender address terms and their complex social and cultural psychology from the aspects of origin, structure, semantics, and pragmatics and so on.