[目的/意義]通過構建商務網絡信息生態鏈價值流動GERT網絡模型,描述商務網絡信息生態鏈中各個信息主體之間的價值流動過程,從而揭示其價值流動及其價值增值過程的內在機理,為商務網絡信息生態鏈價值流動問題的研究提供可借鑒的理論與方法。[方法/過程]首先,構建商務網絡信息生態鏈價值流動GERT網絡模型并確定多價值流動傳遞參量。其次,對價值流動GERT網絡模型中的主要參數、函數關系等進行解析。最后,分析價值流動GERT網絡的協同組織管理機制。[結果/結論]在商務網絡信息生態鏈價值流動GERT網絡中,各個信息主體為了實現其各自價值以及系統整體價值最大化的共同目標,通過信息、資金、物資等價值載體的流動實現了各個信息主體的價值,并且利用協同組織機制獲得價值增值。

[Purpose/significance]By constructing the value flow GERT network model of the business network information ecological chain,the paper describes the value flow process among various information subject in the business network information ecological chain,and reveals its internal mechanism of value flow and value-added process,in order to provide the theory and method for the study of the value flow of the business network information ecological chain.[Method/process]Firstly,the GERT network model of value flow in business network information ecological chain is constructed and the transfer parameters of multi-value flow are determined.Then,the main parameters,functional relationships of GERT network model of value flow are analyzed.Finally,the cooperative organization and management mechanism of GERT network of value flow is analyzed.[Result/conclusion] In the value flow GERT network of the business network information ecological chain,each information subject realizes the value of each information subject through the flow of information,capital,material and other value carriers in order to realize their respective value and the common goal of maximizing the value of the system as a whole,and achieves value increment by using cooperative organization mechanism.