少數民族傳統圖案承載了少數民族群眾對美的熱愛,對幸福、美好生活的追求,具有濃郁的民族風味,向人們展示其審美理念,是視覺傳達設計的重要資源,而視覺傳達設計是借助視覺藝術元素來傳遞設計者的信息,達到傳播與推廣功效,在此嘗試將少數民族傳統圖案運用到視覺傳達設計中,將該圖案作為視覺藝術元素,設計出符合大眾文化心理結構的作品,將豐富視覺傳達設計的表現范疇,提高視覺傳達設計表達效果,開辟視覺傳達設計發展的新局面。

Traditional ethnic patterns contain the minority people’s love of beauty,happiness,the pursuit of a better life,has the rich national flavor,to showcase its aesthetic concept,is an important resource of visual communication design,and visual design is to transfer the designer with visual art element information,achieve the dissemination and promotion effect try to apply the traditional ethnic pattern to the visual communication design,the design as a visual art element,designed to meet the mass cultural and psychological structure of the works, will enrich the visual design performance category,improve the visual design effect,open up new situation of the development of visual communication design.