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題名:文化安全視野下我國傳統體育文化的國際化傳播
書刊名:體育學刊
作者:王建偉
出版日期:2017
卷期:2017(1)
頁次:32-36
主題關鍵詞:體育文化文化安全傳統體育國際化傳播中國Sports cultureCultural securityTraditional sportsInternationalized communicationChina
原始連結:連回原系統網址new window
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在文化安全視野下對我國傳統體育文化的國際化傳播進行探討。傳統體育文化具有彰顯民族精神、維系民族團結、堅守體育本土話語權、維護文化主權獨立等當代價值。指出國際化傳播的策略:創新文化意識觀念,推動中國傳統體育文化的"建構性認同";以產業為載體,創立傳統體育的"國家品牌";以武術精粹為依托,搭建傳統體育文化國際化傳播的橋梁;發揮現代媒介的傳播功能,拓展國際文化市場空間;加強國家政治、經濟對傳統體育文化傳播的有力支持。
From the perspective of cultural security, the author probed into the internationalized communication of Chinese traditional sports culture. Traditional sports culture has such modern values as highlighting national spirit, maintaining national unity, protecting sports local speech right, maintaining "cultural sovereignty independence", etc. The author pointed out the following strategies for internationalized communication: innovate on cultural consciousness and conception, promote the "constructive recognition" of Chinese traditional sports culture; create the "national brand" of traditional sports by basing the carrier on industrialization; build a bridge for the internationalized communication of traditional sport culture by relying on Wushu spirit; exert the communication effect of modern media, expand international cultural market spaces; exert the radiation effect of national politics and economy on traditional sports cultural communication.
 
 
 
 
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